MARKETING: THE ULTIMATE FREE MARKETING TOOLS 2019
Marketing Shows Every industry has its trade shows, and marketing is no different. There are a few key trade shows on marketing and many niche shows.
Be sure to Google “Marketing Shows” or “Marketing Conferences” plus your niche keywords (such as “Marketing Conferences for Retail” or “Marketing Conferences for B2B). Here are the best general marketing conferences. &Then Conference - https://andthen.thedma.org/ The DMA brings you a mega conference on data-driven marketing.
Rating: 5 | Category: conference InBound - https://www.inbound.com/ InBound is a landmark conference on marketing, focused on getting "inbound" inquiries. It's about the pull and not about the push. Excellent conference, but sponsored by Hubspot, so it is is rather brand-centric.
Rating: 5 | Category: conference Social Media World -
https://www.socialmediaexaminer.com/smmworld/ Social Media Marketing World claims to be the world's largest social media marketing conference. Learn from top social media experts.
Rating: 5 | Category: conference MarTech® – The Marketing Technology Conference - https://martechconf.com/ The MarTech® Conference is designed for hybrid marketing professionals charged with breaking down organizational silos designed for a pre-digital world.
They created this conference to help you discover, learn, and connect with others passionate about the challenges facing modern marketers.
Attend MarTech to navigate the complexities, technologies,
nd organizational challenges with best practices and case studies from senior marketers just like you.
Rating: 4 | Category: conference B2B Marketing Forum -
http://mpb2b.marketingprofs.com/ MarketingProfs' B2B Marketing Forum is more than just a quirky (not-so-little) conference. It’s the place where leaders, innovators, and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success. (Plus belly laughs, creative networking, shenanigans, and marketers-off-the-clock antics.)
Rating: 4 | Category: conference Growth Marketing Conference -
https://growthmarketingconf.com/ Silicon Valley is home to the hype factor. This conference focuses on growth marketing, meaning going from zero to hero. Join companies that have been or want to be the next Uber, AirBnB and learn how their growth happens and happened.
Rating: 3 | Category: conference B2B Marketing Exchange -
https://b2bmarketing.exchange/ Since inception, the B2B Marketing Exchange has had one mission: to empower our community by spotlighting all that’s new in B2B. Held right after the New Year, the event is designed to get you and your team not only inspired but prepared to tackle the latest trends, market conditions and buyer realities with gusto. In 2019, we’ll delve into…
Rating: 3 | Category: conference Gartner Marketing Symposium -
https://jm-seo.net/gartner-mktg A Premier Gathering for CMOs and Marketing Executives. Today's marketing leader is faced with a highly challenging, complex, and ever-evolving role. As a chief marketing officer or leading marketing executive, you know better than anyone your role demands mastery of skills encompassing strategy, leadership, CX and innovation to deliver breakthrough results.
Rating: 2 | Category: conference Brand Marketers Summit -
https://www.mediapost.com/brandmarketerssummit/ Conference focusing on brand marketing, so it's more for the big boys than for small business marketers. Rating: 2 | Category: conference 3 Marketing Tutorials How do you learn the basics of marketing ? And how do you learn the in’s and out’s of digital marketing ? Free marketing tutorials, that’s how. Here are the best free tutorials on marketing. QuickSprout Guide to Online Marketing -
https://jm-seo.net/quicksprout There are plenty of guides to marketing.
From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice.
The Beginner’s Guide to Online Marketing closes that gap.
Rating: 4 | Category: tutorial LinkedIn Marketing Tutorials -
https://www.linkedin.com/learning/topics/marketing With the acquisition of
Lynda.com, LinkedIn has become the go-to place for business education. Browse their available tutorials on marketing.
Rating: 4 | Category: tutorial Online Marketing Tutorial -
https://www.tutorialspoint.com/online_marketing/ This is a brief tutorial that provides an overview of how to market your products and services using various online platforms. It describes various online marketing techniques such as Online Advertising, Mobile Advertising, Building SEO-Friendly Websites, Content Marketing, E-Mail marketing, as well as Web Analytics for Online Marketing. Moving forward, it also describes the impact of online marketing on the business and the pros and cons of online marketing.
Rating: 3 | Category: tutorial Know This Marketing Tutorials -
https://www.knowthis.com/marketing-tutorials/ Short and sweet.
The tutorials focus on the key concepts and functions that are common to most marketing situations no matter an organization’s size, industry, or geographic location. The tutorials are ideal for business students and teachers, anyone who lacks an understanding of key marketing concepts, and even professional marketers who are in need of a quick refresher on the subject.
Rating: 2 | Category: tutorial MarketingProfs: Tutorials on Marketing -
https://www.marketingprofs.com/training/courses Tutorials from
MarketingProfs. MarketingProfs training programs, online events, conferences, and supplementary free resources help individuals, small teams, and large organizations alike execute marketing campaigns that drive business results. They're expertly designed to inspire you to increase productivity, create marketing that matters, and grow revenue.
Rating: 2 | Category: tutorial Marketing91: Marketing Tutorials -
https://www.marketing91.com/marketing-tutorials/ Massive list of marketing tutorials by subject. Rating: 2 | Category: tutorial 4 Marketing Books Reading is fundamental, and no less to marketing than to any other topic. You can go to Amazon and enter the keyword “marketing” to find the latest and greatest.
Indeed, Amazon even charts the bestselling books on the topic at https://jm-seo.net/amazon-mktgbesties and you can learn more about my book on marketing at http://jmlinks.com/twaggle. Here are my picks for the best books on marketing, both classics and new books. Got a suggestion ?
Email it via http://jmlinks.com/contact.
Guerrilla Marketing - https://amzn.to/2FDRXHr When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients.
Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. Rating: 5 | Category: book All Marketers are Liars:
The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All - https://amzn.to/2Kxh4ul Probably Seth Godin's best book on marketing. All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car.
We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. Rating: 5 | Category: book Positioning: The Battle for Your Mind - https://amzn.to/2R5tDPS
Al Ries and Jack Trout wrote a classic when they wrote 'Positioning.' The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
Rating: 5 | Category: book Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions - https://amzn.to/2zixXnW In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways.
From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
Rating: 5 | Category: book Influence: The Psychology of Persuasion, Revised Edition - https://amzn.to/2r8RjHT Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.
His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
Rating: 5 | Category: book Building a StoryBrand: Clarify Your Message So Customers Will Listen - https://amzn.to/2DEbZyG New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses.
Rating: 5 | Category: book The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly - https://amzn.to/2zn7Hc9 David Meerman Scott brings a new classic to marketing.
The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.
You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.
Rating: 5 | Category: book The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd - https://amzn.to/2KrAuA In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Rating: 5 | Category: tutorial Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth - https://amzn.to/2zYHNw6 Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.
Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions.
Rating: 4 | Category: book The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! - https://amzn.to/2Kxgi0p Al Ries and Jack Trout bring us a classic on the rules of how to market. In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace.
From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
Rating: 4 | Category: book Marketing for Dummies - https://amzn.to/2QeFOwu
Jeannette McMurtry brings us the dummies series on marketing (2017). Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business.
Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd.
This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing.
Rating: 4 | Category: book Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising - https://amzn.to/2QeeI8R Ryan Holiday brings us a primer on all aspects of marketing. A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards.
Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.
Rating: 4 | Category: book This is Marketing - https://amzn.to/2AjqAw6 Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.
This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.
Rating: 3 | Category: book Crushing It!:
How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too - https://amzn.to/2PNBbu4
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.
In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless.
Rating: 2 | Category: book 5 Marketing Odds & Ends Among the odds and ends to stay abreast of marketing are associations, organizations, and various resources. Here are the besties. The DMA - https://thedma.org/ Originally the Direct Marketing Association and now the Digital Marketing Association, the DMA is the go-to association for most marketers. Has a huge national convention each year.
Rating: 5 | Category: organization American Marketing Association -
https://www.ama.org/ The AMA is the standard bearer for everything marketing. Join a local chapter and meet up with other marketers. Or just subscribe to their portal or join up as a member.
Rating: 5 | Category: organization ANA Business Marketing -
https://www.marketing.org/ As a B2B marketer, you have unique informational and networking needs; ANA Business Marketing has developed a distinct set of products and services tailored to meet those needs.
Rating: 4 | Category: organization DMA's Marketing Glossary -
https://jm-seo.net/gloss68dad Another ultimate list of marketing terms you
should know. But do you ?
Rating: 2 | Category: tool Marketing Terms:
The Ultimate List - https://jm-seo.net/theul0e228 List of marketing terms from Hubspot. Do you know them all ? Rating: 2 | Category: tool II. Search Engine Optimization SEO is the art and science of getting to the top of Google, Bing, and Yahoo for free.
The first step is to know your keywords. The second to optimize your website to “speak Google,” and the third is to build links and external references to your website. Want to learn more? Check out the SEO Fitness Workbook on Amazon at http://jmlinks.com/seo.
6 SEO Tutorials The basics matter. Fortunately, you can learn the basics (though not all the in’s and out’s) with some great tutorials and guides online. Here are the best ones. Google SEO Starter Guide - http://jmlinks.com/googleseo/ Here's a concept. To succeed at SEO, do what Google tells you to do! This is an older but basic guide by Google on it's official todos for SEO success.
It's excellent as a basic guide to On Page SEO, but has ZERO coverage of Off Page tactics such as link-building, and no coverage of keyword theory or selection. Still, you gotta read it.
Rating: 5 | Category: tutorial SEO in 2019:
The Backlinko Guide - https://backlinko.com/seo-this-year Excellent tutorial on SEO basics from Backlinko. Always nuggets of information even if you aren't a "beginner." Rating: 4 | Category: tutorial Search Engine Land's Guide to SEO -
http://searchengineland.com/guide/seo Search Engine Land is clearly the top blog on search engine optimization.
They provide this in-depth and pretty useful guide to SEO for their readership. They have a periodic table of SEO factors, which is a completely bizarre way to explain factors that have different ranks. But, oh well, they failed chemistry in High School but paid attention in math.
This guide is a useful, basic guide to the subject. Rating: 4 | Category: tutorial MOZ SEO Beginners Guide - https://moz.com/beginners-guide-to-seo MOZ is one of the top providers of (paid) SEO tools. It provides this basic introductory tutorial to SEO.
Aimed at beginners, and (over)emphasizes technical SEO. But, hey, it's free.
Rating: 4 | Category: tutorial Bruce Clay SEO Tutorial –
This search engine optimization tutorial, full of SEO tips from industry pioneer Bruce Clay, is a step-by-step SEO guide.
Lessons teach you what is SEO and how to optimize a website for search — complete with free SEO tools you can use ! Rating: 4 | Category: resource Hobo SEO Guide - https://www.hobo-web.co.uk/seo-tutorial/ Yet another short but good overview to search engine optimization. Updated for 2016, with great embedded YouTube videos from the 'experts' at Google.
Rating: 3 | Category: tutorial SEO - Search Engine Optimization Wikipedia Entry - http://en.wikipedia.org/wiki/Search_engine_optimization Wikipedia - the free online encyclopedia - has a great starting point to SEO and SEO topics. It begins: "Search engine optimization (SEO) as a subset of search engine marketing seeks to improve the number and quality of visitors to a web site from 'natural' ('organic' or 'algorithmic') search results."
Rating: 3 | Category: overview Quicksprout SEO Guide –
http://www.quicksprout.com/the-advanced-guide-to-seo/ Billed as an 'Advanced' guide, this is really more of a basic or beginner's look at SEO. Like the MOZ guide, it overemphasizes technical SEO and underemphasizes content marketing.
Rating: 3 | Category: tutorial SEO Made Simple:
A Step-by-Step Guide - https://neilpatel.com/what-is-seo/ SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword. We’re going to dig deep into SEO, but feel free to jump to any section that interests you.
Rating: 3 | Category: tutorial The Weebly Guide to SEO -
https://www.weebly.com/seo Weebly's short, sweet, and to-the-point guide or tutorial to SEO. Rating: 3 | Category: resource SEO for WordPress -
https://yoast.com/wordpress-seo/ This guide is by the YOAST folks, who produce the most popular plugins for SEO and WordPress.
It is very, very technical and as such completely overemphasizes the technical side of SEO to the huge detriment of the marketing / content marketing side of the equation.
So it shows its age and its old, traditional perspective on the subject. But it is a useful checklist of technical things to do in WordPress, for sure.
Rating: 3 | Category: resource SEO Tutorial For Beginners In 2018
[Step By Step Easy Guide] - https://bloggerspassion.com/seo-tutorial-for-beginners/ Did you know that 80% of SEO is extremely easy.
The other 20% is where things get difficult such as technical SEO, competitor research, backlink analysis, site audits etc. Have you ever heard about 80/20 Pareto rule? It says, 80% of your results come from 20% of your effort. The same thing applies to SEO too.
Rating: 3 | Category: tutorial SEO Tutorial for Beginners -
Very basic introduction to SEO. Beginner level.
Rating: 2 | Category: overview How Google Search Works -
Have you ever wondered how Google works ? This somewhat cheeky guide is by Google about Google. It's a beginner's guide to how Google crawls the Web, and how it ranks the results on the Google search response page.
Beginner level, but the basics of SEO are incredibly important !
Rating: 2 | Category: overview WordPress SEO -
http://www.wpbeginner.com/wordpress-seo/ Yet another short, basic, and decent SEO tutorial, this time focused on WordPress.
Rating: 2 | Category: tutorial Learn with Google -
https://learndigital.withgoogle.com/digitalgarage/ Google's learning site; largely about advertising and very fluffy-fluff.
Rating: 2 | Category: resource Keywords Keywords are fundamental to SEO. Your customers start their quest to “find you” by typing in keywords or keyphrases into Google, Yahoo, or Bing.
Therefore, identifying and organizing customer-centric keywords is the foundation of effective SEO. Your best keywords match your unique value proposition with high volume keywords used by your customers. Think volume plus value as you chart out your keyword worksheet.
Here are the best free SEO keyword tools on the Internet, ranked with the best tools first! SEOChat Keyword Tool - http://tools.seochat.com/tools/suggest-tool/ This most awesome keyword suggest tool is like Ubersuggest, but pulls keyword suggestions not just from Google or Bing, but from YouTube, Amazon, etc. Awesome for keyword brainstorming.
Rating: 5 | Category: tool Seed Keywords - http://www.seedkeywords.com/ This is a wonderful human / machine tool. Gather your team together (or they can be in diverse cities). Create a prompt, such as 'your hungry and you love Italian food, what would you search for ?' This then creates a 'workspace' and as people type in their ideas it consoldiates them into a master list.
Excellent and fun tool for keyword brainstorming !
Rating: 5 | Category: tool Google AdWords Keyword Planner -
https://adwords.google.com/ko/KeywordPlanner/Standalone/Home Who got the data? Google got the data. Use the Keyword Planner for keyword discovery for both SEO and AdWords, but be sure to know how to use it. Not the easiest user interface, and remember it ONLY gives data for EXACT match types.
NOTE: you MUST have a paid account to use, and be LOGGED IN.
Rating: 5 | Category: tool Ubersuggest - https://neilpatel.com/ubersuggest/ This tool pulls the "autocomplete" data from Bing, and provides you an easy way to "shop" for keywords.
Rating: 5 | Category: tool Twinword Keyword Tool -
https://www.twinword.com/ideas/ Billed as the first "LSI" (Latent Semantic Indexing) tool and the first semantic keyword research tool that can sort by relevance. Useful for keyword discovery and finding related words, especially when writing a blog post.
Rating: 5 | Category: tool Bing Webmaster Tools -
http://bing.com/toolbox/webmaster The Bing Webmaster tools keyword tool is free to use and gives excellent synonyms and ideas. It's a useful complement to the Google AdWords Keyword planner for keyword discovery.
Rating: 5 | Category: tool KeywordSpy - http://www.keywordspy.com/
KeywordSpy currently operates in USA, United Kingdom, Australia and Canada. Through this keyword tool and keyword software, you can perform advanced keyword research and keyword tracking to study what your competitors have been advertising in their AdWords campaigns and other PPC campaigns.
You can get complete in-depth analysis, stats, budget, affiliates & ad copies of your competitors.
Rating: 4 | Category: tool Keyword Finder - https://kwfinder.com/ A very fun, interesting tool to discover keywords. Input some keywords, and get quick ideas for related terms, helper words, and more.
Rating: 4 | Category: tool Google Suggest and Google Related Searches -
https://www.google.com/ From the Google home page, enter a target keyword phrase such as 'flower shop'. First, notice the keywords 'suggested' in the drop-down list - this is called Google Suggest, and can be very useful.
Second, do an actual search, then scroll down to the VERY bottom, and look for 'Searches related to flower shop' to see searches related to your search term. Fantastic ways to identify potential target keywords and key phrases !
Rating: 4 | Category: tool LSI Keyword Generator - https://lsigraph.com/ The new way to generate keywords is via semantic. This tool allows to take a seed keyword and then generate a 'food for thought' list of related keywords.
Rating: 3 | Category: tool Keyword Niche Finder -
http://wordstream.com/keyword-niche-finder Really this tool is about finding related keywords. Enter a target keyword and the tool will generate a list of closely related keywords. Then click on any one of those, and the right hand side of the screen will show clusters of those related tools. It is a good tool for keyword discovery, not unlike Google's Wonder Wheel or related searches.
Rating: 3 | Category: tool SEM Rush - https://www.semrush.com/ Similar to KeywordSpy, this tool allows you to enter a domain or a competitor, and returns a list of AdWords keywords they are running under as well as their organic keywords. Use it to track a competitor, as well as to generate a keyword list (keyword discovery).
Rating: 3 | Category: tool SEOCentro Keyword Suggestion Tool –
http://seocentro.com/tools/search-engines/keyword-suggestion.html Enter a keyword and it polls Google, Bing, and Yahoo to consolidate their suggestions. Great for keyword discovery as it will suggest close, or related keyword terms.
Rating: 3 | Category: tool TagCrowd - http://tagcrowd.com Input your website URL or any URL, and this nifty program will create a tag cloud of keywords density on your site. It's a useful self-check for keywords / keyword density. Note: does NOT work on https: sites.
Rating: 3 | Category: tool Free Negative Keyword Tool –
https://www.wordstream.com/negative-keywords?dt=1 Enter your core keyword and this tool gives you 'food for thought' in terms of possible negative keywords. Negative keywords are critical for AdWords, since you pay per click - use this tool to help you find words you DO NOT WANT.
Rating: 2 | Category: tool Soovle - http://soovle.com Let the web help - generate your keywords, that is. Type a keyword or phrase that interests you for SEO into Soovle and this nifty tool will generate phrase upon phrase of helper keywords. Very useful for idea generation and blogging.
Rating: 2 | Category: tool SEO Chat's Related Keyword Tool –
Another tool to find related keywords.
Rating: 2 | Category: tool SpyFu - http://www.spyfu.com/ SpyFu will track your ads and competitors ads. Similar to KeywordSpy but not as good. Nonetheless, input a competitor's domain and you can see their ads and some basic information on their keywords and bids.
Rating: 2 | Category: tool MOZ Keyword Explorer - https://moz.com/explorer
Yet another pretty good keyword discovery tool from the cool dudes (and dudettes) at MOZ.
Rating: 2 | Category: tool Keyword It - http://www.keyworddit.com/
Most keyword tools are great at taking a 'core' keyword and helping you find the 'helpers.' This tool is a messy but great way to look for broader keyword ideas. It is excellent for EARLY keyword research and brainstorming !
Rating: 2 | Category: tool Thesaurus.com - http://thesaurus.com Thesaurus.com takes the concept of the old paper thesaurus and puts it online. Enter a search term such as, 'lawyer,' and find relevant synonyms and keyword ideas such as 'attorney,' 'barrister,' 'law firm,' etc. Great for keyword discovery !
Rating: 2 | Category: tool Google Trends - https://trends.google.com/trends/ Use Google's interface to monitor keyword trends! This tool is like the person in High School voted 'most likely to succeed' and then he totally failed, and now is either in jail, homeless or dead. Google has ALL the cool trending information on search, and yet they produce this pathetic, useless, teasy-tease tool.
Oh Google - you are such a tease !
Rating: 1 | Category: tool Google Correlate - http://google.com/trends/correlate Built on Insights for Search, this tool attempts to allow you to enter a search term (say, 'Flowers') and find what other search terms correlate in search trend activity with that term. Not that useful (yet) but since trend spotting is a very important marketing tool, it does make our list.
Rating: 1 | Category: tool Keyword Tool - http://keywordtool.io Similar to Ubersuggest, this tool builds upon Google Suggest to provide a list of 'helper' words and phrases. For example, enter insoles and you'll see shoe insoles, insoles for runners, etc.
It also provides questions containing the keyword users enter when searching Google and keyword suggestions for YouTube, Bing and Apple App Store. Great for finding helper words as part of keyword research. Additional related data like keyword search volume and CPC requires paid account.
Rating: 1 | Category: tool Bruce Clay's SEOToolset Tools –
Bruce Clay is a guru in Search Engine Optimization. Use this page to access many of his free tools. The best are: Single Page Analyzer, Link Analysis Report, Keyword Suggestion Tool. Useful primarily for keyword discovery and checking your page tags vs. target keywords.
Rating: 1 | Category: tool 8 Page Tags HTML is the language of Google, and you must “speak HTML” to propel your pages to the top of Google, as well as the other search engines. It isn’t enough to just write your pages in HTML; all web pages are in HTML, after all. Rather, you must weave your priority keywords into strategic page tags such as your <TITLE> tag, <H1>, or <A HREF> tags.
Page tags communicate to Google what your page is “about” on a priority basis. Here are the best free Page Tags tools on the Internet, ranked with the best tools first ! SEOCentro Meta Tag Analyzer –
https://www.seocentro.com/tools/search-engines/metatag-analyzer.html SEOCentro designed this Meta Tag analysis tool to help webmasters analyze their web pages. This tool analyzes not only Meta Tags but where your keywords are positioned on the page, plus provides information on keyword density. When using Firefox,
Use CTRL+F to highlight your keywords in the results. In doing so, you can quickly check to see if a target keyword is well positioned vis-a-vis important tags like the TITLE or META DESCRIPTION tag.
Rating: 5 | Category: tool Google SEO Starter Guide -
http://jmlinks.com/googleseo/ Here's a concept. To succeed at SEO, do what Google tells you to do! This is an older but basic guide by Google on it's official todos for SEO success. It's excellent as a basic guide to On Page SEO, but has ZERO coverage of Off Page tactics such as link-building, and no coverage of keyword theory or selection. Still, you gotta read it.
Rating: 5 | Category: tutorial Surfer: Content Analysis Tool -
https://surferseo.com/ After registration, there is a free option. This is a content analysis tool for SEO. It focuses on semantics and LSI.
Rating: 4 | Category: tool SEOBility's TF* IDF Tool -
https://www.seobility.net/en/wdf-idf-tool/ This is another semantic analysis tool. What's super cool about it is you can take just a keyword and it will analyze the top-ranking websites based on semantics. Super cool.
Rating: 4 | Category: tool Watson: Natural Language Understanding – https://natural-language-understanding-demo.ng.bluemix.net/ The future of keywords is semantic search. Use this beta tool to take a URL or content and analyze it in terms of linguistics and semantics. The future is arriving.
Are you ready ?
Rating: 4 | Category: tool SEOCentro Keyword Density Tool -
http://seocentro.com/tools/seo/keyword-density.html One element critical to SEO success is having good keyword density. A page that has good keyword density - such as three to seven percent of content - will outrank a page with lower density, all things considered. However, you also don't want to go overboard and have too many keywords. Input a web URL into this tool and it generates a cool 'keyword cloud' as well as helping you see the density.
Rating: 4 | Category: tool Keyword Density Checker - Keyword Cloud -
http://www.webconfs.com/seo-tools/keyword-density-checker/ This tool provides two perspectives on keyword density. Enter a URL and this tool will create a Keyword Cloud and provide a Keyword Density listing.
A Keyword Cloud is a visual depiction of keywords used on a website. Keywords having higher density are depicted in a larger fonts. Ideally your main keywords should appear in larger fonts at the start of the cloud. The Keyword Density listing is a list of all keywords on the page ordered by count and density percentage. You can also pop a competitor in here to get keyword ideas !
Rating: 4 | Category: tool Yoast - https://yoast.com/ Yoast is the No. 1
recommended SEO plugin for WordPress. Highly recommended, as it adds needed functionality to WordPress such as splitting the TITLE tag from the Post TITLE, META description, and a nice 'focus' tool to analyze how well your post is optimized for on page SEO vs. a target keyword.
Rating: 4 | Category: tool On-Page Optimization Tool –
http://internetmarketingninjas.com/seo-tools/free-optimization/ This web page optimization tool analyzes existing on-page SEO and lets you see your website as a spider sees it and allows for better web page optimization. This tool is helpful for analyzing your internal links, meta information and page content to develop better on-page SEO.
Rating: 4 | Category: tool Pineberry SEO Analysis Tool -
https://www.pineberry.com/en/analysis-tool/ This nifty little tool allows you to enter a page URL and a target keyword. It then will compare your target keyword vs. the on page aspects such as your tag structure, keyword density, etc. Good for a quick heads up analyzing your page content vs. target keywords.
Rating: 3 | Category: tool SEO Site Check up Tools -
http://seositecheckup.com/tools This site has a cornucopia of free tools to check your on page SEO. For example, you can check your HEADER tags or you can check your robots.txt. Or, you can check your IMG ALT's.
Rating: 3 | Category: tool TagCrowd - http://tagcrowd.com Input your website URL or any URL, and this nifty program will create a tag cloud of keywords density on your site. It's a useful self-check for keywords / keyword density. Note: does NOT work on https: sites.
Rating: 3 | Category: tool Word Count - http://wordcountertool.com This nifty tool will count your characters as you type. Remember that an optimal TITLE tag is less than 80 characters, with only the first 69 or so visible on Google. An optimal META DESCRIPTION tag is 155 characters.
Rating: 3 | Category: tool Word Counter - https://wordcounter.net/ Need to count characters or words? Useful for SEO, especially for TITLE and META DESCRIPTION tags for which limited characters are displayed in search results. Also useful for blogging.
Rating: 3 | Category: tool Letter Counter - http://www.lettercount.com/ The TITLE tag should be LESS THAN approx. 80 characters, with the MOST IMPORTANT being the first 59 characters (VISIBLE on Google).. Your META DESCRIPTION should be less than 155 characters. Use this nifty online tool to copy / paste your tag text and it will automatically count it for you (characters and spaces).
Rating: 3 | Category: tool Side-by-Side SEO Comparison Tool -
https://www.internetmarketingninjas.com/seo-tools/seo-compare/ Wondering why two pages rank differently on Google search ? Enter the URL of each page, and this nifty tool compares them using on page SEO. (Remember, of course, that off page (links) are incredibly important as well).
Rating: 2 | Category: tool PHPJabbers SEO Tool -
https://www.phpjabbers.com/seo-tool.php This is another SEO analysis tool. Enter your URL and then it analyzes the on-page SEO aspects of the page.
Rating: 2 | Category: tool SEO Quake - https://www.seoquake.com/ Many people love this SEO tool, a plugin for Firefox. Once you install it, you have a toolbar wherein you can search the web, look at competitors, and view their PageRank, link analysis, keywords, etc. It also alters how your Google appears. Decide if you like it. It can be overwhelming.
Rating: 2 | Category: tool SEO Tag Counter Tools –
The TITLE tag should be less than 69 visible characters. The META DESCRIPTION should be less than 155 characters. This free tool allows you to input your text and count it automatically. Great for using as you write these two important META TAGS for SEO.
Rating: 2 | Category: tool NTopic - http://ntopic.org/ NTopic is a content analysis tool for SEO. It can take a URL and analyze it to see how effectively it communicates at the "semantic" level.
Rating: 2 | Category: tool Page Optimizer Pro - https://pageoptimizer.pro/ Yet another semantic content analysis tool. Paid only.
Rating: 1 | Category: tool Free SEO Scorecard - http://freeseoscorecard.com This is a quick tool for on page SEO analysis. It's a bit campy and annoying but does provide the page entered a score, and some helpful hints on tag basics.
To be continued soon