SEO MARKETING: 10 PROVEN STEPS TO S.E.O


Step 1: What is SEO ?
In a nutshell, search engine optimization or SEO is simply defined as any activity where one tries to improve the standing of their website in search engine rankings.

Every website has potential to rank highly in Google as long as they have a web page that links back to them. However, it’s SEO practices and techniques that will actually give those websites a greater chance of actually ranking higher.

Granted, the number one factor in determining the successStep 1: What is SEO ?
In a nutshell, search engine optimization or SEO is simply defined as any activity where one tries to improve the standing of their website in search engine rankings.

Every website has potential to rank highly in Google as long as they have a web page that links back to them. However, it’s SEO practices and techniques that will actually give those websites a greater chance of actually ranking higher.

Granted, the number one factor in determining the success of your website is going to be how good your content is. You can use the best SEO practices in the world, but if the content on your website is unhelpful, unoriginal, or unappealing (or a combination of those things) people will click out of it and negative word of mouth about your website will spread.

Don’t think that using the SEO practices in this book will guarantee your website becomes popular; it all ultimately comes down to the content of your website, but the purpose of this book isn’t to talk about your website.  Instead, it’s written to talk about SEO and how it can be used to market your site.

ou can have great content on your site, but if you don’t use SEO marketing techniques, how will anybody know about it? In this regard, SEO and great content go hand in hand.

Google will promote websites that they deem ‘authority pages,’ or a website that contains content that visitors find to be useful. Google picks up on websites that are receiving more traffic and once they recognize them as an authority page, they’ll rank those sites higher and create strong rankings for as long as the site remains popular.

If you can have a website with great content and advanced SEO marketing techniques, it’s practically impossible for your website to not receive visitors.  Sure, it may not become popular overnight, but traffic will pick up over time, and that’s what’s important.

SEO VS. INTERNET MARKETING
Many people mistakenly believe that SEO is the same thing as internet marketing. This could not be further from the truth. SEO can be a part of your internet marketing campaign, but it is still not the same thing as internet marketing. Internet marketing includes tactics such as creating great content or promoting your website via social media.

SEO is simply concerned with ranking your website higher on Google so that it receives more daily views. In short, search engine optimization is simply a method to optimize rankings of your website(s) on search engines in order to maximize total views and visitors.

SEO will be the number one factor behind how much traffic is directed to your website, whether it be a blog, an online store, etcetera, in order to gain as much exposure as possible.

The beauty of SEO is that it works for practically any website.  As we just said, you could have a blog, a store, or even a news site or a commentary site, and proper SEO techniques will always help you to gain more visitors.

If you run a store or have a blog with affiliate links, directing more traffic to your site will always cause you to gain more sales, and since SEO is the number one factor behind directing traffic to your site, it could end up being a very lucrative investment of time and effort on your part.

Step 2: Why is SEO
Important for Generating Traffic to Your Website ?
The competitive market of today has alone made search engine optimization even more important than it ever has been in the past.Hundreds of millions of people use the internet every day to search for solutions to challenges they face and answers to their questions.

Search engine optimization will help your website grow by directing people to it. Here are the four biggest reasons for why SEO is important for generating traffic to your website: - Most search engines, including Google,

only choose one of the five or ten highest suggestions on the results page; SEO can help make sure your website is high enough on this ranking - SEO will enhance the experience for your visitors -  SEO is necessary for promoting your website on social networks,

because people who find it via Google will then promote it on social networks such as Facebook and Twitter -  A website that is search optimized will always have more traffic (and potential customers) than one that is not optimized, meaning SEO can put you ahead of your competitors.

Many beginners to search engine optimization believe that SEO is a completely static process. The reality is that it is a constantly developing process that is divided into two primary stages:

On-site SEO and off-site SEO. On-site SEO is a set of rules that you can use on your site to make it more friendly to search engines, while off-site SEO is how you promote your website so that it ranks higher in Google’s search engine.

ON-SITE SEO The on-site SEO stage means that you must make certain tweaks to your website that will increase the chances of it ranking higher on earch engines.  Here are some examples of tweaks you can make
(we’ll talk about each of these things in greater detail later in this book, but this will serve as an overview for now):

· Page Title o   The title of your page is a very important aspect of SEO.
Every page on your website needs to have a very unique page title that clearly states what the page content is going to be and helps a visitor understand that that particular page is about.

· Description o   Also known as meta tag, the page description is also important.  Google, along with many other search engines, provide users with a short summary of what that page is about.  Sometimes, Google will use a snippet of the description that you have written to display to users who see the link to your site on the search engine.

In order for Google to use as much of your description as possible, you will want to keep it very short (around 140 to 160 characters) while making sure that it fully describes what your website is about.  Include at least one SEO keyword in your description, but don’t include the title of your website.

· Text Formatting You should never publish on your website without first formatting the text.  Write your text in short paragraphs with a smaller sized font that is easy to read, and use italics, underlines, and bolds in strategic places where the attention of the user needs to be drawn.

OFF-SITE SEO Off-site
SEO is the stage of SEO where you promote your website on the search engine.  This goes beyond simply making tweaks to your site itself and will involve the process of link building, which we will discuss in greater detail later in this book. What you need to know for now is that search engines are always trying to find the most important or the most popular websites on the web.

One of the best factors to determine what the most important websites are is what is referred to as an incoming link. An incoming link is basically a signal of trust that can hugely impact how well you rank in the search engine.

They can help you positively if the links come from well trusted or popular website, but they can also lower your ranking if they are paid or come from article directories.

Step 3: Researching Keywords The part of SEO that people are most familiar with, generally speaking, is researching keywords. There’s good reason for this, because keyword research is easily the most important component of SEO.

It will be impossible for you to even think about beginning an SEO campaign unless if you have first researched what keywords and phrases you will target. Ranking the most popular keywords is what can single handedly determine whether your SEO campaign is successful or not. It all comes down to the words that an internet user types into their search box.  

Ranking for those keywords that people search for is what will make or break your blog or website. This means you have to research which keywords are popular and in demand.

In the process, you will not only learn which words and phrases are popular, but you will also learn a lot more about your visitors and even your customers (if you sell products or have affiliate links on your website for example). Remember that SEO is not just about getting people to visit your site.  It’s about getting the right people to visit your website.

Keyword research is what will allow you to reach out to the right people. You can adequately respond to changes in the open marketplace, you can provide the content, services, or products that people are demanding, and you can fill your website with the right keywords and phrases that will draw them in to begin with.

HOW TO TELL IF A KEYWORD IS VALUABLE
Think of keywords as currency. The keywords that people are searching for repeatedly in Google’ search engine are the most valuable forms of this currency.  When you fill up your website with those popular keywords, people visit your website and are then more likely to click your affiliate links or buy your products or services.

This is why it’s absolutely fair to think of keywords as being currency. The problem, however, is knowing which of those keywords are more valuable.  You can’t just guess based on instinct which keywords are more popular. You have to know where to look so you can see exactly what people are typing into their search engines.

The best sources to find popular keywords are going to be on keyword research tools and webmasters. Examples of these sources include the following: - Google Trends - Google AdWords - Moz Keyword Explorer - Wordtracker Keyword Demand Go to any one of these websites and they will tell you which keywords are the most popular ones being typed into search engines.

You can even narrow your selections to a specific niche or topic and then look at the most popular keywords within that niche or topic. You’ll also be able to look at additional information concerning those popular keywords, such as the estimated click through rate of that keyword, the potential it has for ranking, additional keywords that are related to it that you can try as well, and monthly search volume data.

Step 4: Making Your Site User Friendly Making your site user friendly and simple to navigate is important because once someone actually visits your site, they can decide to leave right then and there if your website is confusing, has broken links, or simply isn’t easy to navigate.

Integrating popular keywords into your website can bring people in, but an un-user friendly set up can turn them away in an instant. In this chapter, we’re going to talk about some steps you can take to make your website as user friendly as possible:
· Get Rid of Pop Up Ads - Pop up ads are annoying, plain and simple.

Have you ever visited a website only to click away because of all the ads ?
Of course you have.

This is why you want to keep pop up ads to a minimum, if not get rid of them entirely. · Make Your Ads Mobile Friendly - It could be that you have to have ads on your website because you rely on them to make money.

If you do have to rely on ads in this manner, it’s imperative that you make them mobile friendly.  More searches are done with mobile devices than with desktops or laptops now, meaning your ads have to be mobile friendly and not take up the entire screen on a mobile device.

· Have an Easy to Find Menu
- A menu is also important for a mobile device so that people can more easily navigate your website and click right where they need to go. Make sure that your drop down menu is incredibly easy to find and click on a mobile device.

· Don’t Have a ‘Sign Up Now’ Intro Page
- Many websites will have an intro page, or at least a page that shows up before the user can visit the main website, where an offer is made to the user to subscribe to the website with their email address.

While you should definitely have a subscription page on your website, make it an option in the drop down menu rather than making it the first page the visitor sees.

If you do, it makes it feel as if you are working too hard to get their subscription.
If they want to subscribe to your website, they’ll find the subscription page and subscribe themselves.

· Make the Text Easy to Read
- This means two things:  It means setting black text against a white background (or another set up that is easy to read), and it also means writing in a font that is large enough and clear enough for anyone to read.

Have a darker font against a lighter background (this is why black against white is so widely used) and shoot for a font that anyone can recognize, such as Times New Roman, Georgia, Cambria, Calibri, and so on.

Step 5: Implementing Title Tags and Meta Tags In this chapter, we will talk about implementing title tags and meta tags (also known as meta descriptions) into your website.  Both of these are a very important component of SEO marketing.

Let’s find out why: TITLE TAGS A title tag is what a person will see in their browser tab and what Google’s search engine will see when crawling your site.

There are several important tips that you should follow when setting up title tags: - Keep your titles entirely relevant to what is on your page - Include keywords in your title tags, which tells Google’s search engine and users alike that they can expect similar content to be on the page - Keep the titles around 70 characters or less; since they are so short,

They will need to be as concise and as to the point as possible Title tags are a very critical part of SEO because they are the means by which you communicate your marketing skills to your website visitors.

The wording of your title tags need to flow very naturally and also contain some of the keywords like what you researched in the last chapter. In essence, this is the part of SEO marketing where both Google’s search engine and your website visitors will get a feel for your website.

You must be able to make clear what your website is about in the very limited amount of space that you have, but on the other hand, it’s technically free advertising, so you need to take full advantage of it.

META TAGS/META DESCRIPTIONS The meta tag, also known as the meta description, is what shows up right under the page title in search engines.  In recent years, meta tags have had less and less to do with actually optimizing your site in search rankings and more to do with persuading people to actually visit your site when they see it show up on the search engine.

Your meta tag needs to accomplish several things, including: - Clearly inform the user what they can expect to see on your page -  Include a call to action to actually persuade the user to actually want to click the link to your page instead of simply scrolling on - Include your keywords and phrases, but do in a natural way that doesn’t feel forced Keep in mind that you will have lots of competition with your title tags and meta tags.

All of your competing websites are also going to have their own title and meta tags and will be integrating SEO phrases into them as well. You can outwit your competitors, however, by selecting eight keywords or short phrases and then substitute them for the page names on your website or your product names, and then come up with different combinations.

of your website is going to be how good your content is. You can use the best SEO practices in the world, but if the content on your website is unhelpful, unoriginal, or unappealing

(or a combination of those things) people will click out of it and negative word of mouth about your website will spread.

Don’t think that using the SEO practices in this book will guarantee your website becomes popular; it all ultimately comes down to the content of your website, but the purpose of this book isn’t to talk about your website.  Instead, it’s written to talk about SEO and how it can be used to market your site.

ou can have great content on your site, but if you don’t use SEO marketing techniques, how will anybody know about it? In this regard, SEO and great content go hand in hand.

Google will promote websites that they deem ‘authority pages,’ or a website that contains content that visitors find to be useful. Google picks up on websites that are receiving more traffic and once they recognize them as an authority page, they’ll rank those sites higher and create strong rankings for as long as the site remains popular.

If you can have a website with great content and advanced SEO marketing techniques, it’s practically impossible for your website to not receive visitors.  Sure, it may not become popular overnight, but traffic will pick up over time, and that’s what’s important.

SEO VS. INTERNET MARKETING
Many people mistakenly believe that SEO is the same thing as internet marketing.  This could not be further from the truth. SEO can be a part of your internet marketing campaign, but it is still not the same thing as internet marketing. Internet marketing includes tactics such as creating great content or promoting your website via social media.

SEO is simply concerned with ranking your website higher on Google so that it receives more daily views. In short, search engine optimization is simply a method to optimize rankings of your website(s) on search engines in order to maximize total views and visitors.

SEO will be the number one factor behind how much traffic is directed to your website, whether it be a blog, an online store, etcetera, in order to gain as much exposure as possible.

The beauty of SEO is that it works for practically any website.  As we just said, you could have a blog, a store, or even a news site or a commentary site, and proper SEO techniques will always help you to gain more visitors.

If you run a store or have a blog with affiliate links, directing more traffic to your site will always cause you to gain more sales, and since SEO is the number one factor behind directing traffic to your site, it could end up being a very lucrative investment of time and effort on your part.

Step 2: Why is SEO
Important for Generating Traffic to Your Website ?
The competitive market of today has alone made search engine optimization even more important than it ever has been in the past.Hundreds of millions of people use the internet every day to search for solutions to challenges they face and answers to their questions.

Search engine optimization will help your website grow by directing people to it. Here are the four biggest reasons for why SEO is important for generating traffic to your website: - Most search engines, including Google,

only choose one of the five or ten highest suggestions on the results page; SEO can help make sure your website is high enough on this ranking - SEO will enhance the experience for your visitors -  SEO is necessary for promoting your website on social networks,

because people who find it via Google will then promote it on social networks such as Facebook and Twitter -  A website that is search optimized will always have more traffic (and potential customers) than one that is not optimized, meaning SEO can put you ahead of your competitors.

Many beginners to search engine optimization believe that SEO is a completely static process. The reality is that it is a constantly developing process that is divided into two primary stages:

On-site SEO and off-site SEO. On-site SEO is a set of rules that you can use on your site to make it more friendly to search engines, while off-site SEO is how you promote your website so that it ranks higher in Google’s search engine.

ON-SITE SEO
The on-site SEO stage means that you must make certain tweaks to your website that will increase the chances of it ranking higher on earch engines.
Here are some examples of tweaks you can make
(we’ll talk about each of these things in greater detail later in this book, but this will serve as an overview for now):

· Page Title o
The title of your page is a very important aspect of SEO.
Every page on your website needs to have a very unique page title that clearly states what the page content is going to be and helps a visitor understand that that particular page is about.

· Description o
Also known as meta tag, the page description is also important.  Google, along with many other search engines, provide users with a short summary of what that page is about.  Sometimes, Google will use a snippet of the description that you have written to display to users who see the link to your site on the search engine.

In order for Google to use as much of your description as possible, you will want to keep it very short (around 140 to 160 characters) while making sure that it fully describes what your website is about.  Include at least one SEO keyword in your description, but don’t include the title of your website.

· Text Formatting You should never publish on your website without first formatting the text.  Write your text in short paragraphs with a smaller sized font that is easy to read, and use italics, underlines, and bolds in strategic places where the attention of the user needs to be drawn.

OFF-SITE SEO Off-site
SEO is the stage of SEO where you promote your website on the search engine.  This goes beyond simply making tweaks to your site itself and will involve the process of link building, which we will discuss in greater detail later in this book. What you need to know for now is that search engines are always trying to find the most important or the most popular websites on the web.

One of the best factors to determine what the most important websites are is what is referred to as an incoming link. An incoming link is basically a signal of trust that can hugely impact how well you rank in the search engine.

They can help you positively if the links come from well trusted or popular website, but they can also lower your ranking if they are paid or come from article directories.

Step 3: Researching Keywords The part of SEO that people are most familiar with, generally speaking, is researching keywords. There’s good reason for this, because keyword research is easily the most important component of SEO.

It will be impossible for you to even think about beginning an SEO campaign unless if you have first researched what keywords and phrases you will target. Ranking the most popular keywords is what can single handedly determine whether your SEO campaign is successful or not. It all comes down to the words that an internet user types into their search box.  

Ranking for those keywords that people search for is what will make or break your blog or website. This means you have to research which keywords are popular and in demand.

In the process, you will not only learn which words and phrases are popular, but you will also learn a lot more about your visitors and even your customers (if you sell products or have affiliate links on your website for example). Remember that SEO is not just about getting people to visit your site.  It’s about getting the right people to visit your website.

Keyword research is what will allow you to reach out to the right people. You can adequately respond to changes in the open marketplace, you can provide the content, services, or products that people are demanding, and you can fill your website with the right keywords and phrases that will draw them in to begin with.

HOW TO TELL IF A KEYWORD IS VALUABLE
Think of keywords as currency. The keywords that people are searching for repeatedly in Google’ search engine are the most valuable forms of this currency.  When you fill up your website with those popular keywords, people visit your website and are then more likely to click your affiliate links or buy your products or services.

This is why it’s absolutely fair to think of keywords as being currency. The problem, however, is knowing which of those keywords are more valuable.  You can’t just guess based on instinct which keywords are more popular. You have to know where to look so you can see exactly what people are typing into their search engines.

The best sources to find popular keywords are going to be on keyword research tools and webmasters. Examples of these sources include the following: - Google Trends - Google AdWords - Moz Keyword Explorer - Wordtracker Keyword Demand Go to any one of these websites and they will tell you which keywords are the most popular ones being typed into search engines.

You can even narrow your selections to a specific niche or topic and then look at the most popular keywords within that niche or topic. You’ll also be able to look at additional information concerning those popular keywords,

such as the estimated click through rate of that keyword, the potential it has for ranking, additional keywords that are related to it that you can try as well, and monthly search volume data.

Step 4: Making Your Site User Friendly Making your site user friendly and simple to navigate is important because once someone actually visits your site, they can decide to leave right then and there if your website is confusing, has broken links, or simply isn’t easy to navigate.

Integrating popular keywords into your website can bring people in, but an un-user friendly set up can turn them away in an instant. In this chapter, we’re going to talk about some steps you can take to make your website as user friendly as possible:

· Get Rid of Pop Up Ads - Pop up ads are annoying, plain and simple.  Have you ever visited a website only to click away because of all the ads ? Of course you have.

This is why you want to keep pop up ads to a minimum, if not get rid of them entirely. · Make Your Ads Mobile Friendly - It could be that you have to have ads on your website because you rely on them to make money.

If you do have to rely on ads in this manner, it’s imperative that you make them mobile friendly.  More searches are done with mobile devices than with desktops or laptops now, meaning your ads have to be mobile friendly and not take up the entire screen on a mobile device.

· Have an Easy to Find Menu
- A menu is also important for a mobile device so that people can more easily navigate your website and click right where they need to go.  Make sure that your drop down menu is incredibly easy to find and click on a mobile device.

· Don’t Have a ‘Sign Up Now’ Intro Page - Many websites will have an intro page, or at least a page that shows up before the user can visit the main website, where an offer is made to the user to subscribe to the website with their email address.  While you should definitely have a subscription page on your website,

make it an option in the drop down menu rather than making it the first page the visitor sees.  If you do, it makes it feel as if you are working too hard to get their subscription. If they want to subscribe to your website, they’ll find the subscription page and subscribe themselves.

· Make the Text Easy to Read - This means two things:  It means setting black text against a white background (or another set up that is easy to read), and it also means writing in a font that is large enough and clear enough for anyone to read.

Have a darker font against a lighter background (this is why black against white is so widely used) and shoot for a font that anyone can recognize, such as Times New Roman, Georgia, Cambria, Calibri, and so on.

Step 5: Implementing Title Tags and Meta Tags In this chapter, we will talk about implementing title tags and meta tags (also known as meta descriptions) into your website.  Both of these are a very important component of SEO marketing.

Let’s find out why: TITLE TAGS A title tag is what a person will see in their browser tab and what Google’s search engine will see when crawling your site.

There are several important tips that you should follow when setting up title tags: - Keep your titles entirely relevant to what is on your page - Include keywords in your title tags, which tells Google’s search engine and users alike that they can expect similar content to be on the page - Keep the titles around 70 characters or less; since they are so short,

They will need to be as concise and as to the point as possible Title tags are a very critical part of SEO because they are the means by which you communicate your marketing skills to your website visitors.

The wording of your title tags need to flow very naturally and also contain some of the keywords like what you researched in the last chapter. In essence, this is the part of SEO marketing where both Google’s search engine and your website visitors will get a feel for your website.

You must be able to make clear what your website is about in the very limited amount of space that you have, but on the other hand, it’s technically free advertising, so you need to take full advantage of it.

META TAGS/META DESCRIPTIONS
The meta tag, also known as the meta description, is what shows up right under the page title in search engines.  In recent years, meta tags have had less and less to do with actually optimizing your site in search rankings and more to do with persuading people to actually visit your site when they see it show up on the search engine.

Your meta tag needs to accomplish several things, including:
- Clearly inform the user what they can expect to see on your page -  Include a call to action to actually persuade the user to actually want to click the link to your page instead of simply scrolling on - Include your keywords and phrases, but do in a natural way that doesn’t feel forced Keep in mind that you will have lots of competition with your title tags and meta tags.

All of your competing websites are also going to have their own title and meta tags and will be integrating SEO phrases into them as well. You can outwit your competitors, however, by selecting eight keywords or short phrases and then substitute them for the page names on your website or your product names, and then come up with different combinations.


This will be one of the best things you can do to get your page to rank higher in Google’s search engine, while also persuading people to click your site.

If you focus extensively on making your meta titles and tags concise, helpful, and include your chosen keywords in them, it’s practically guaranteed that you can make your website rank higher.

Step 6: Acquiring Quality Links Links will be an immensely valuable aid in getting you near or at the top of Google’s search engine ranking.  Links, also known as back links, are simply a vote from one website to another. This means the more links you have on your website, the more popular Google’s search engine will believe your website is.

The more higher-quality links you have from authority websites will also make your site rank higher as well.  Hence, you will want to acquire links from websites that are both reputable and popular. What’s important is that all of your links are at least somewhat related to your website so that they will be a natural fit.

Link building is when you use multiple different links, and different types of links, to increase the search rankings of your website. In this chapter, we will discuss the different types of links you can acquire, and the certain advantages and disadvantages of each one.

EDITORIAL LINKS Editorial links are links that you do not acquire from paying, exchanging, or requesting. Instead, you attract these links because of the high quality content of your website.

Other website owners will then give you links to their own pages for you to embed in your own website, and make your website seem more popular as a result. RESOURCE LINKS Resource links are also called information links.

These are simply hyperlinks to a specific website page that contains content that is both relevant and useful to the visitors of the website who first established the link.

Resource links have become significantly more important in recent years because most of the web’s major search engines, including Google, have made it so that relevant and quality links will count towards the overall ranking of the website with those links.

One of the biggest ways search engines, including Google, measure the value of a website is by analyzing the links to that website and from other websites, and vice versa the links to other authority websites on that site.  

Many people who know about SEO believe that all they need to do get their website to rank higher is to simply include popular keywords and phrases, but this could not be any further from the truth.

While keywords do play a large role, so do the links that you include in your website. At the same time, not all links are counted equally.  Those that are more relevant or more useful are judged to be more valuable.

A link to a site that is about the same niche as your site, for example, will be more valuable than a link to a site that has nothing to do with your site.  All the same, the reputation and popularity of those sites is also valuable.

Even if a site is relevant to your site, if it’s not highly regarded or not receiving much traffic, its link will not be as valuable to you. ACQUIRED LINKS Acquired links are links that are acquired (hence the name) from a website owner through payment.

Another term for acquired links is ‘obtained links.’  Examples of acquired links include the following: - Links to blogs - Links to forums - Paid links - Links to advertisements There are also different kinds of acquired links as well.  One such example is the reciprocal link, which is a mutual link shared between two websites with the intention of sharing mutual traffic.

If you and someone else has a website in the same niche, and if your website links to their website and their website links to your website, then that’s a reciprocal link.  You’ve linked to one another’s websites with the intention of sharing each other’s traffic.

Reciprocal links, overall, are not as valuable today as they were in years previously.  Nonetheless, they are still a great way to gain new visitors. Another example of acquired links is forum signature links.

Forum signature links are where you build backlinks to a website specifically by using the communities in web forums (relevant to your website of course) to outbound the hyperlinks in the signature of a member.  This is a very fast and efficient method of increasing the overall value of a website.

Another type of acquired link is directory links to website directories.  Website directories are simply a list of links to websites, divided into separate categories.  You can then submit the link to your own website to these directories, and usually with a payment (this is why directory links are categorized as acquired links).

Some directories will allow you to post the link to your own blog or website for free, but the most popular ones will almost certainly charge a fee. Finally, the last main type of acquired link is blog comment links.

By leaving a comment on a blog, you can ensure that any people reading the comments on those blogs will at least see the link to your website, and hopefully click it.

Blog comments are unfortunately not counted by search engines such as Google (meaning posting the links themselves will not increase your ranking), but they can ensure that you at least get more traffic to your website.

Make sure that you make a well-thought out comment that is relevant to the point of the blog post before posting the link. Avoid making your comment sound like an advertisement or as if it were copied and pasted.

Step 7: Choosing Keywords Relevant to Your Domain Name Before you purchase a domain name for your website, you will want to brainstorm what kind of a URL you want.  You should ideally come up with a URL that contains relevant words or phrases to your business or company. In other words, people need to read your URL and envision what your website will look like.

If you don’t, not only will you confuse visitors, but you’ll also confuse Google, and as a result your website will rank lower. This is why choosing a great domain name, and choosing the keywords most relevant to your website, is absolutely critical for a successful SEO campaign.

INCLUDING KEYWORDS IN YOUR DOMAIN NAME
The domain name is not just one of the first things you do when starting a website, it’s also one of the most important. The choice of your domain name directly impacts how high or how low your website ranks and how successful it will be as a whole. It is for this reason that many people will purchase domains that include a specific SEO keyword they determined was popular.

The very presence of an SEO keyword in your domain name is definitely going to have a factor in how your website ranks. This is because Google’s search engine takes into account the words and phrases in your domain name.

The issue is that the number of domain names left available with popular keywords is becoming more and more slim.  People have picked up on the fact that including SEO keywords in their domain name causes their website to rank higher.  In fact, domain names as a whole are becoming rarer.

Well, there’s still a lot more domain names out there for you to use, but most of the ones that you would likely want to use are becoming rarer. For example, if you are planning on setting up a weight loss website and want to entitle it “Lose Weight Now.com” or “Lose Weight Fast.com,” chances are good that both of those domain names are already taken.

The reason why is because ‘lose weight now’ or ‘lose weight fast’ are keywords that people looking for information on weight loss are likely typing into Google’s search engine. As a result, people who have set up weight loss blogs before you have likely seized those domain names already.

Setting up a website is competitive.
Hopefully you already realized that, but the competition starts with the domain name. The number of viable domain names with high ranking SEO keywords is shrinking, meaning you need to find a domain name with one of the popular SEO keywords you researched as soon as possible.

The more competitive your domain name is, the more competitive your website will be. The more competitive of an SEO keyword there is in your domain name, the more competitive your domain name will be in the first place.

To be continued soon

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