500 SOCIAL MEDIA MARKETING TIPS: PINTEREST

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Pinterest Tips: Pin Your Way to Marketing Perfection Pinterest is a site that lets users create and organize virtual pinboards on almost any topic, then share these pins (which are most commonly images, but can also be in video form) to other Pinterest users and across the Internet via websites, blogs, and other social networks.

Pins can either be uploaded directly from your computer or mobile device or shared via a website. Since launching in March 2010, Pinterest's popularity has rocketed. When you consider that Pinterest is the second biggest driver of web traffic among social media sites (beaten only by Facebook),

It is no surprise that thousands of businesses, including the biggest in the world, already use it as a place to showcase their brand to an audience of over 175 million users - over 75% of whom browse the site on mobiles.

Pinterest users visit the site to search for, browse, and collate the things that they love and that inspire them - and this is where the huge potential for businesses on Pinterest comes into play – plenty of them are shoppers.

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The most successful pins on Pinterest - whether posted by an individual or a business - all have a couple of things in common: they pair super images with content that solves a problem, inspires a user, offers something desirable or appeals to a hobby or an activity.

Think about how these pinnable traits can be applied to your brand as a way for people to discover content about the things they love that have been pinned by you - to encourage engagement and conversation about your company culture, products and services, and to drive click-through rates to your content outside of Pinterest.

For example, a seller of custom dog collars might publish pins about how to teach dog tricks, or how to make home-made dog treats. While some Pinterest users visit the site with the explicit desire to find a product to purchase, others don’t, or are at a different stage of the buying journey.

Therefore, the mix of content you provide should appeal to and positively influence both types. In short, if the content you post makes someone want to buy from you, that's great (Pinterest users often create "wish list boards" as a stepping stone to purchasing products so you'll want to encourage them to add your products to these while browsing).

But if it makes them laugh, smile, daydream, or think positively about you, that’s a really good sign too. Pins that aren't solely promotional, but lifestyle-based and influential by positive association with your business can be just as effective in the long run.

Whether your content offers a helpful tip or motivates a user to take an action, that’s just more reason for them to repin it to one of their boards for safe keeping and to show off to their followers via their Home screens.

Even if your brand isn't very visual and you don't think the site would be a very good fit, it pays to remember that Pinterest is as much (if not more) about collating and sharing images by others, as pinning your own.

For example, a coffee shop may have a board about their drinks and food, but also about the latest trends in coffee culture - gadgets, music, interior design, etc. People re-pin and follow accounts on Pinterest because they appeal to their passions and needs, not because they love your latest marketing campaign !

Be a resource for pinners and pin with a service mindset, not one obsessed with profit. Pinterest Profile Optimization Pinterest's current layout doesn't give a whole lot of scope for customizing the look of your profile, but there are still a few key things you must to do maximize the impact of your account…

Sign up as a business (or convert your personal Pinterest account) In November 2012, Pinterest ramped up its support for brands by allowing them to sign up specifically as businesses (instead of just as an individual) and also allowed those brands which already had a Pinterest presence to convert their personal accounts to ones for business.

To do either, visit http://business.pinterest.com
and select the option that applies to you. Once you're signed up as a business, you'll gain access to a selection of business-specific resources, including Pinterest analytics tools, successful case studies and links to Pinterest buttons and widgets you can place on your website or blog to promote your activity on the site.

Craft an effective username
The first thing you'll want to get right when signing up for Pinterest is your username, which will form the basis of your Pinterest profile's URL
You will want to publicize this URL both online and in the real world, so try to keep it short, simple and memorable.

The obvious choice is your brand name, but if you have a keyword or slogan related to your company that could work better (especially if your brand's name is longer than the 15-character limit), then consider that instead.

Use the ‘About’ section to your advantage The description you write in the About section of Pinterest appears at the top of your profile page, and acts to describe your brand and what you do.

Crucially, however, it will also appear under your Pinterest URL in Google search results, so make sure to include two or three of your business' most relevant keywords. Don't overdo the length - 160 characters should be plenty.

For example, mine reads: "Andrew Macarthy, author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips. Follow for social media tutorials and infographics !" Add your website and verify it for trustworthiness Pinterest will display a little 'globe' icon at the top of your profile, which will lead to your website when clicked.

 
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It isn't hugely prominent on the Pinterest profile page, but every little bit helps, so don't leave it blank. To show people that you are a trusted source of information, Pinterest allows you to verify your website.

Once verified, you’ll earn a tick next to its URL on your profile and you’ll also gain access to Pinterest web analytics. To verify your website on Pinterest, click the "Verify website" button next to the box in which you entered your URL. On the next page, follow the instructions to complete the verification process. You can verify using an HTML file or a meta tag.

Upload a great profile image The two most popular types of Pinterest profile images for brands are your company's logo or, if you are the figurehead of your business, a head and shoulders shot - smiling and happy, of course. Pinterest profile images display within a rounded square on your profile page, and within circles next to pinned content and comments.

To ensure your logo looks great wherever it appears on the site, upload a square 200 x 200 pixel image, but keep your business logo or face within the central "safe area," away from the corners. Download a template to help you do this (and lots of other great stuff) via the Premium Content Bundle chapter of this book.

Customize the showcase at top of your Pinterest profile, setup Buyable Pins As a business user, Pinterest allows you to showcase up to five of your most important pinboards in a looping carousel, which sits at the top of your profile - it's the first thing visitors to your Pinterest account will see, so the perfect way to introduce yourself and show what you can offer - a collection of your latest products, popular pins from the past, or anything else that fits your business.

To start building your brand’s showcase, visit your profile on the web and click the edit pencil button in the bottom-right corner of your showcase placeholder, or visit the profile section of account settings. If you want to use Pinterest to sell products and you use Shopify, BigCommerce or Salesforce Commerce Cloud to do so, you will be able to setup Buyable Pins.

These special Pins let people buy your products without ever leaving Pinterest and are visible in search results, in related Pins and on your business profile, creating a seamless buying experience for your customers. And despite offering a potentially lucrative sales portal for your brand, Pinterest won't take a cut from your sales.

With Pinterest being a hub for consumers’ wishlists and a destination to window shop, Buyable Pins offer a fantastic opportunity to businesses, especially those touting for impulse buys. For more information on setting up Buyable Pins, visit the relevant link below:

Once your application has been approved and Buyable Pins activated (which can take several days), you will be able to pin products from your web store (the Pinterest browser extension makes this a breeze) to an automatically-created products board on your Pinterest account.

This board will be hidden, visible only to you, but the pins you save there – as mentioned above – will be discoverable within Pinterest’s search and explore features. Once Buyable Pins are live in your secret product board, repin them to your relevant public boards to make them more visible to customers.

Pinterest Marketing and Content Strategy With your Pinterest profile page looking great, let's dive into the marketing and content strategies that will help you to exploit every opportunity that the platform has to offer.

Optimum Pinterest pin image sizes and design Pinterest doesn't limit the vertical size of images pinned to its boards, but the horizontal width of pictures does max out at 735 pixels. Any image width will work, but it will be resized and displayed at a max of 735 pixels.

Also keep this in mind: Pinterest only lets users pin from web pages where there is at least one image, and these images need to be a minimum size of 110 × 110 pixels big. So, to encourage pinning from your own website and blog, be sure to add at least one pinnable image to every page or blog post.

Research shows taller images encourage more re-pins on Pinterest as they work better in the way the site stacks pieces of content on top of each another in its infinitely-scrolling, narrow-blocked grid. So, if you want the images on your Pinterest account and blog to be shared more on Pinterest, focus on creating taller images.

This isn't always possible, of course, but with image types such as infographics and step-by-step "how to" posts (both discussed below), there are several easy ways to implement this strategy into your Pinterest activity.

As for color and design, a year-long analysis of some half a million pins by Philadelphia-based startup, Curalate, showed that images (particularly of products) taken against a plain and minimalist background tended to do better on Pinterest (in contrast to most other social networks) than those with too much in the frame.

In addition, very light and very dark images were seen not to perform well - somewhere in the middle, then, is best. Pins that contained multiple dominant colors (rather than just one) were seen to receive more attention, while bold and warm colors like orange and red were seen to be repinned more than "colder" colors like blue.

Lastly (and somewhat surprisingly), it found that images without human faces worked best on Pinterest - theorizing the reason behind this is that the site is a social network of "things," where faces are only a distraction, whereas a site like Facebook is a social network of people.

While these trends may work as a starting point for formulating a Pinterest strategy, I recommend taking them with a pinch of salt and keeping a close eye on which content best works for you and your audience.

When and what to pin - be consistent and original Pin regularly and consistently - a few times a day is a good target - but keep the stream going steadily, instead of weeks with nothing followed by huge bursts of activity.

This strategy will maximize your exposure and prevent your followers from being flooded. As a way to give your Pinterest content more exposure, don't be afraid to pin it more than once, but not to the same board twice (pick one with a similar fit, or a group board) and not straight after the initial share - always give the original pin time to shine.

What you post will depend on your business, but as statistics reveal that around 80% of all content on Pinterest is made up of re-pinned pins, aim to create original and inspiring pins to ensure that, more often than not, you are in that magic other 20%.

When the pin you post includes a product, the following strategy might help: post one photo of the product on its own (e.g., with a plain white background) and another within the setting that it will be used (e.g., luxury towels in a bathroom). Some people prefer to pin simple images for inspiration, while latter strategy gives fans a way to imagine how the product can fit into their own lives.

Of course, make sure to link both pins back to the same sales page of your website. When you pin content from others, build authority within your niche by sharing stuff that is inspirational, entertaining, accurate, up-to-date, helpful, and insightful.

Other Pinterest users' boards reveal a lot about their likes, interests, wishes and desires, so use what you can find to turn your profile – in addition to an advert for your brand - as a destination that serves your audience.

Click on the Explore icon on the Pinterest home page to research what’s hot with Pinterest users right now, then decide if it is suitable for you to integrate these trends into your content strategy. Make your account a more valuable resource by sharing pins from other boards that your fans will love.

Note: Pinterest employs a "smart feed" algorithm, which measures the quality of a pin based on the attractiveness of its image and the authority of the source website from which it is pinned.

Pins that combine these two elements are given preferential treatment within the site's feed. Of course, it's all-but impossible to tell if your pins are being picked out for special treatment by the smart feed algorithm, but knowledge of this back-end process should encourage you to consistently share only the most awesome stuff. Keep Pinterest board names short and simple[S3] Pinterest boards are where individual, related pins are grouped together.

In naming your boards, while you should be keyword-rich, keep the titles simple and descriptive so that they can be found easily in Pinterest's search - but short enough so that the names do not trail off when viewed on your profile.

Each of your board names can have up to 30 or so characters (including spaces) before being cut off when viewed on your profile page - the remaining characters can be seen when the board is clicked on.

In Pinterest search, meanwhile, the cut-off point is even shorter, at around 20 characters. If your board name is more than 20 characters long, try to put the most relevant keywords at the beginning so that you give it the best chance of being discovered.

Your Pinterest board name will become part of its URL,
(important for SEO), so choose wisely.[S4] Note: Many people turn to Pinterest as a search engine (opting for it over Google, even, for certain searches), so approaching the setup of your content on the site with an SEO mindset is important - in board names, pin names and descriptions, and even the file name of your images (more on these shortly).

When creating boards, keep "niche" in mind If you have spent time on Pinterest, you might have noticed that some of the biggest brands on the site have created loads of pinboards; each very specific in its content.

While flooding your profile with pins might seem counter-intuitive from the "less is more" school of thought, in fact, it could pay dividends. Here's why: because people use Pinterest search a lot to find content (or come across it via a web search), creating highly targeted boards gives your pins a better chance of being found and viewed.

For example, a board called "Wedding Inspiration" is very general - there are thousands all named the same and the chances of yours being found if you are just starting off as, say, a wedding accessories vendor, are slim.

However, a board called "Pink Wedding Dresses 2017," although less likely to be searched for, has much less competition, and therefore gives it a better chance of being discovered in search results.

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So, when you create your Pinterest boards, think unique, specific and niche, and target the content and keywords that you think your audience will be looking for. Select an attractive board cover One pin from each of your Pinterest boards will be used as the board cover.

This image should be eye-catching, attractive and represent the board as a whole, on your profile and in search results. In short, your board cover should appeal to users enough to make them want to click and explore its contents in full. To select a pin as your board cover, visit the board you want to change the cover of, click the pencil icon at the top, and select the 'Change Cover' button.

Use the arrows to find the pin you want to use as your board cover. When selecting your board cover image, you can reposition the image to have the best part featured on the cover. Click Save to apply the change.

Rearrange your Pinterest boards by importance Pinterest gives you the option to rearrange your boards. All you need to do from your profile page is select “drag and drop” from the drop-down menu above your boards, then hold and drag boards into their optimum positions.

The idea here is to shift your most important boards onto the first couple of rows. Besides your showcase picks, think about which of your boards you want to feature most prominently - based on seasonal promotions, holidays, current trends, etc., and place them in the prime real estate area of your Pinterest profile.

Create Secret Boards to collate pins and plan marketing Pinterest's 'Secret Boards' feature allows you to create an unlimited number of hidden boards that can be made public at any time in the future.

One simple and effective use for Secret Boards is related to seasonal campaigns, e.g., Valentine’s Day, Thanksgiving, Christmas, etc. Slowly build up your campaign’s themed Secret Board throughout the year and when the time comes, you’ll be well prepared to make it public with a wealth of content which you can continue to add to during the promotional period.

To create a Secret Board, choose the option at the bottom of your profile page; or, when creating a board from the 'Add' menu, make sure to switch the Secret Board slider to 'On'.

Drive repins and web traffic with effective pin descriptions As Pinterest is one of the world's biggest drivers of traffic to websites, crafting effective pin descriptions is essential to giving your content the best chance possible of being discovered when a user searches the site.

With the roll-out of Pinterest's Guided Search in April 2014 (a tool that offers instant keyword suggestions and inspiration to help inspire users into finding exactly what they want), optimizing your pin descriptions is more important than ever.

My primary advice is to write pin descriptions as a useful and searchable piece of information, including specific and distinct keywords that reflect the pin's content and your business, e.g., "red, V-neck striped red sweater from Karen's Apparel, Denver" is much better than just "wool sweater".

If the pin demands it, descriptions that mention how the subject of the pin provides value work better than straight explanations, so put yourself into the mind of a customer and write what you think they might want to know.

For example, rather than saying something like "We're now selling these diamond earrings, let us know what you think of them," a more effective description might read "The way that the light bounces off these beautiful diamond earrings is mesmerizing, and they'd go well with any kind of outfit made for a night out on the town."

Some research has shown that including a call to action in your pin description also helps to encourage clicks, so you may want to experiment with some of these, too. Unlike other social networks where shorter copy is king, slightly longer descriptions work better on Pinterest; just enough to spark a user's curiosity so that they will feel compelled to click through to your website for more information.

Oh, and just before you publish your pin, add your site content’s full URL within the description to boost its SEO. Always use the full URL, because Pinterest has a habit of marking shortened URLs (bit.ly, tinyurl, etc.) as spam.

To encourage repinning (so that your pins are spread organically to a greater audience throughout the site), your description should also help people see the value of a pin and explain why they might want to repin it to one of their own boards. As for hashtags, like with Twitter, don't go overboard - one or two are great; three is probably the maximum you want to consider before things start to look a bit spammy.

Another good idea for your brand image and marketing (and something you can compound using other social networks and real-world efforts) is to create a hashtag specific to your brand, e.g., the name of your company or a short slogan (e.g., #mcdonalds or #imlovinit).

Pepper this unique hashtag throughout your Pinterest activity and encourage[S5] your fans to do the same by asking them to add it to their own pins. Modify blog image titles for optimum pinning from readers The title you give an image when publishing it on your blog (that's the pop-up message you see when you hover your mouse cursor over it) is the text that Pinterest lifts to use as a pin's description when that image is pinned by a blog reader.

So, if you encourage blog readers to pin content from your site, make sure that the image title (and subsequent pin description) appears as you would like it to when it lands on Pinterest.

I often pin from websites where this hasn't been done, and if I'm not in the mood to optimize someone else's pin for them so that it doesn't look bad on my profile, then I'll just close the window and not bother.

Don't[S6] let your readers do this to you! For example, the auto-filled description generated by pinning an image of a fashionable new rocking chair from a blog might appear as “rocking-chair-new-small.jpg,” when it could, if optimized, contain a full keyword description of the product.

Install the ‘Pin It’ bookmarklet and 'Pin It' buttons The Pin It bookmarklet lets you grab an image or video from any website and pin it to one of your boards in an instant. Installing this ensures that you can quickly and easily pin top content to your boards as soon as you find it.

When you visit a website and click 'Pin It' on a page where there is an image you want to pin (displayed in your browser's bookmarks bar), the bookmarklet will display thumbnails of all 'pinnable' images on that page.

Simply select the one you want to share, choose the correct board, enter a description, and hit 'Pin It'. Make sure that you install a Pinterest button on your blog, too (place it beside the Facebook "Like" and "Tweet" buttons above, below, or to the side of each blog post).

This strategy ensures that your best images are made as easy for Pinterest users (at least those who don't have the "Pin It" Bookmarklet) to share as possible. Pinterest also has several choices of 'Follow' buttons, profile preview, and board preview widgets that you can display on your website to show off your Pinterest presence to potential fans.

Choose the ones that appeal to you and embed them on your website where people will see them. There are simple step-by-step instructions for choosing and installing all of these widgets at the following address:

On a related note (and this a strategy that will come into play once you are an established player on Pinterest), use your most popular pins as an opportunity to help drive sales outside of the social network, whether in real-life or on your website. Case in point is the retailer Target:

it highlights various in-store items with a "popular on Pinterest" card to catch the eye of shoppers (particularly if they are Pinterest users), and it also has a section of its website - the Awesome Shop - dedicated to its most pinned content for visitors to explore. The idea is that when someone sees that a particular item is popular on Pinterest and that is has been given the seal of approval by their peers, they just might be encouraged to invest as well.

Set up Rich Pins for greater visibility, and Buyable Pins for products In May 2013, Pinterest began to roll out Rich Pins, a way to make pins more useful and engaging. With Rich Pins enabled, you'll be able to feature things like the price and availability of a product, recipe details, maps, etc.

On top of and underneath relevant pins. Rich Pins update this information automatically and display it below a pin in real time by lifting data from your website. To get started with Rich Pins, you’ll need to prep your website with meta tags, test out the function and apply to get them on Pinterest.

Getting Rich Pins to work right requires some coding and technical knowhow, so if you're unsure what terms like "oEmbed" and "semantic markup" mean, I recommend getting together with your web developer for a chat and pointing him or her to http://business.pinterest.com/rich-pins/ for more info.

Once you overcome the slight technical hurdle,
There are plenty of reasons to use Rich Pins including the likelihood of increased likes, repins, web traffic, and sales - definitely worth the effort! Pinterest's own research shows that Product Pins get higher click-through rates than regular pins and make your brand more visible on the site.

What's more, users will receive an email notification if Product Pins they’ve saved should drop in price, encouraging them to buy right away, particularly if they weren't quite ready to buy at the original higher price.

Overlay text on your images to grab attention and encourage interaction Most Pinterest users scan the site's content and don’t take the time to read the descriptions or comments associated with an image - that is unless the image grabs their attention first !

Images overlaid with easy-to-read, bold text do that particularly well in drawing people's attention, clarifying the message of the pin, and encouraging interaction with a call to action. Use free services such as Canva and Adobe Spark to accomplish this result easily and stylishly.

After all, while it's great to get repins and comments on your pins, one of your main goals is surely to drive traffic off Pinterest onto an external website. Share videos and presentations; decide between in-feed or image-based pins Pinned videos from sites including YouTube and Vimeo will play directly within the Pinterest feed, so if videos are part of your marketing strategy, make sure your customers know about them via the site.

For example, I have separate video boards that showcase my social media marketing tutorials for Facebook, Twitter, Pinterest, and others. Another effective idea is to use videos as a way to demonstrate your products in use, either in isolation or – even better – in a real life setting.

You could also create a separate video board where you pin videos from Pinterest and around the web that complement yours, or invite others to pin their content there.

To make sure your pinned videos have as much visual impact on the site as possible, make use of YouTube and Vimeo's custom thumbnail features. The thumbnail you choose will act as the image that represents your video pin, so make it compelling - take a look at the custom thumbnail tips in the YouTube Tips chapter for more specific advice on this.

In addition, add the word “video” to the beginning of the pin's description to grab attention. Note: If you pin a video from a page on your website on which the video is embedded (rather than a youtube.com address, for example),

Pinterest will show the directly-playable YouTube video, but the link and description associated with that pin will be the URL and page name on your site, thus helping with Pinterest and web search engine optimization.

In addition to videos, Pinterest also supports the embedding of Slideshare presentations. If you use the "Share on Pinterest" option underneath a slideshow on Slideshare, the content in question will appear on Pinterest with a small "Play" button on top of the pinned image.

When this is clicked, the pin opens up on its own page and users can view the whole presentation directly on the site. Similar to video content, you might want to add the words "slideshow" or "presentation" into the pin description to make clear what is being offered.

When you share a video or Slideshare presentation to Pinterest, the video thumbnail and first slide image respectively will represent the pin - and, to be truthful, it's not that big and visually impacting.

To improve upon this situation (and if you'd prefer to use videos or presentations as a way to drive traffic to your website from Pinterest rather than having them play directly on the site), do this:

instead of pinning the media directly from YouTube, Vimeo, or Slideshare, create a separate pinnable image that links to the video or presentation (embedded on your website) and pin that instead.

The advantage of this method is that you have full control over the dimensions of the pinned image, meaning that you can format it to be taller than thinner, a composition that is often more engaging than the fixed short and wide dimensions of directly-pinned media.

Custom images could simply be a much larger version of the video or slideshow's title, or - if you've got more time - a tall infographic-style image that summarizes some of the content's main points and encourages people to click through to get the information in full.

To make it obvious that a pin contains interactive content behind it - and encourage users to click - add a "play" triangle symbol over your custom pin image. Yes, the downside here is that the video or presentation you link to won't play within the Pinterest feed,

But chances are that the people who willingly make the extra click to view the video or presentation on your website without distractions are the kind that will be most valuable to your business (and more likely to convert) in the long run.

Note: While I recommend pinboards made exclusively to draw attention to your video and presentations, don't be afraid to repin this content (whether you pinned it directly or as a separate image) to other relevant boards.

For example, a company that sells handmade soaps could pin a video showing its manufacturing process to its dedicated video board, plus a board that relates to the specific product that is being made, e.g., Winter Warmer Handmade Soaps. Interact, mention, and share your best content to community boards.


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Pinterest allows you to mention other users in a comment by typing @username. People love knowing you like their content, so be sure to let them know. Create a seed-list of loyal people you can count on to re-pin your content, and @tag them in your pins to get them involved.

In addition, consider using a service like PinGroupie http://pingroupie.com/
to find popular community boards, and share your best content with them.

Encourage interaction and drive interest by adding guest pinners Selectively encourage brand ambassadors and influencers to pin to your Pinterest profile on a group board (keep an eye on notifications for people who repin your content a lot, or draw them in from other social networks).

Pinterest's messaging function (launched via the "+" icon at the bottom of the site) is a useful way to engage with your most loyal and trusted followers, and invite them to pin with you.

Personalize the message to make the individual feel special and to let them know why they were chosen, what you want them to do and what's in it for them (money off vouchers, exclusive access to new products, etc.).

The beauty of this strategy is that when an invited individual pins to your board, their activity shows up in both your followers’ and their followers’ feeds. If the guest pinner in question is popular on the site, you can just imagine the potential for increased interest in your brand.

Be picky about the people you invite, restrict just one or two people to any one board so that they feel special, and give them as much creative freedom as you are happy to allow. To add a guest pinner, enter their username in the 'Add another pinner' box when creating a new board.

To supplement your Pinterest efforts further, consider using fan-made user-generated content (UGC) to harness quality pins that don’t require your time and effort to make.

A simple way to curate your UGC effectively is to create a private Pinterest board that’s accessible only to you and your team. Use this board to help you collect and sort through all of your UGC, and then repin only the best pins to your public board. Remember to give credit so that the user can share the thrill of being hosted by one of their favorite brands, with their own followers.

Share your Pins outside of Pinterest When sharing your Pinterest post in a status update on Facebook, Twitter, in an email newsletter, etc., copy the URL of the pin and mark it as a link to click to "Pin for later," empowering your audience to bookmark content that interests them.

On a similar note, try featuring some of your top pins (screenshot images of them and add a click-through link) in your email newsletter, encouraging the Pinterest fans on your list to join you on the site.

One of the most effective ways I use this technique is with infographics. For example, let’s assume the pinned infographic is called '10 Ways to Delight Your Blog Readers'. I will copy the image into a photo editor and crop it to show only the first of the ten ways.

I'll then upload and post this shortened image to Facebook, along with a post that describes the infographic and tells fans to click through to Pinterest, at the link provided, if they want to see the other nine points.

Pinterest Board Ideas for Business VIP board to feature customers Ask fans of your brand to pin pictures of themselves with their favorite product of yours and to tag you in the description. You can re-pin those photos onto a VIP board on your profile.

Not only is this a great way to play to the 'vanity' of your fans (they love to be featured on your boards), but it also serves to spread the word of your brand around the social network.

Products and services board, give sneak peeks While you should never use Pinterest as a way to spam your customers with marketing pins, a couple of boards dedicated to your products and services won't harm, particularly as Pinterest is such a huge driver of sales and web traffic.

Fashion brands on Pinterest are experts at this strategy, posting new boards to reflect the changing season’s must-have looks and provide exclusive sneak peeks to its fans.

A study by Vision Critical for the clothing brand J. Crew found that nearly a quarter (21%) of Pinterest users visited the store to buy an item they liked or pinned from its boards. The same survey revealed that a whopping 80% tended to buy an item within three weeks of pinning it.

To boost this statistic even further, J. Crew tempts customers with pin descriptions like “Love what you see ? Our Very Personal Stylist team can help you pre-order this look before it becomes available on Wednesday August 21.)

Call or email...” Current campaigns board Build a board specifically for posting information about your latest marketing campaigns, offers and deals, so that your customers can find them all in one place, e.g.,

Summer Offers, 25% Off Sale, etc. Make sure that you rearrange your boards to make this one appear near the top of your profile, so that these limited-time deals are given as much visibility as possible. Meet-the-team board Pinterest pins provide the perfect opportunity for your customers to get to know you and your staff better.

Take individual photos of your employees and use the title and description to tell your customers who they are and what they do; add other interesting snippets of information, e.g., their hobbies, favorite movie or why they love working for you! In essence, take customers behind the scenes, to help them connect more closely with you and your brand.

Company history board Take inspiration from Facebook's Milestones feature and use pins to document the history of your business. Customers love to indulge in the history and heritage of their favorite brands, and Pinterest provides the perfect opportunity to let them do this.

Showing that your company has a history improves your credibility; showing your growth and new products can imply core growth, stability and trustworthiness. Examples of stuff you can feature as part of your history include storefront or website changes, product package revisions through the years - and even pictures of you in your younger days !

Tutorials and how-to board In such a creative space as Pinterest, putting together tutorials and how-to videos related to your business or industry works really well. In a step-by-step process, use one pinned picture, GIF, or video per step to create an easy-to-follow chain of instructions and increase your exposure at the same time.

Alternatively (and given the evidence that taller images get more re-pins), create a single tall image made up of several smaller step-by-step photos and instructions. Reviews and recommendations board A great number of people use Pinterest to get shopping inspiration and associate themselves with brands and retailers.

Write up reviews and recommendations for products that people want and pin them to a board with a title such as 'Products We Love', whether the items inside are yours or not. Even if they aren't yours - good karma reciprocates good karma on Pinterest and you'll see a long-term positive trend if you feature and tag others in this kind of way.

Showcase your blog and website Create a board specifically to pin blog posts and articles that you have created on your website - it helps to drive traffic to your content. Also use these boards to highlight and re-purpose old (but still great) blog posts that were posted before you joined the site.

Create and share infographics Infographics are a hugely popular way to share information on the web and they look fantastic in Pinterest's vertical layout. Consider creating your own infographics to share with customers (don't forget to plug your business at the bottom of them).

Also, repin the best infographics you find on Pinterest or around the web, as long as they are relevant and interesting to your audience. I created a Pinterest board dedicated to social media infographics and its content is among my most viewed and re-pinned.

Pinterest contest strategy Like other social media outlets, Pinterest is a great way to hold contests to increase engagement and loyalty. The easier your contest is to enter, the simpler it is to setup and the more entries you are likely to receive.

Examples include asking entrants to pin images from your business website to enter, asking fans to upload original images of their favorite products from your brand (either to their own board or one a brand new one with a name that you decide), or asking them to pin creations they have made by using one of your products (for example, a sausage company could ask participants to pin images and recipes of meals they have concocted in the kitchen).

Run an offer on Pinterest People love offers - anything with the word ‘free’, ‘discount’ or ‘giveaway’ in it - and the visual nature of Pinterest is a great way to get them noticed. Either pin images from your website and add a description of the offer featured there, or upload a pin direct to the site for an 'exclusive to Pinterest followers' offer.

And how about getting even fancier, with something like a 'pin it to unlock' campaign ? Upload a pin detailing a special offer and tell your followers it will only run once the image has been re-pinned 'X' number of times,

encouraging them to like, comment, and re-pin to unlock it! Pinterest analytics strategy Pinterest's built-in analytics tool (accessed via the drop-down menu on your profile page or directly at:

provides a top-down statistical overview of how often content is being pinned from your website, how many times your pins are re-pinned, how many people are seeing your pins each day,  how many are clicking on them, which devices they're accessing your content on, and who these people are (based on location, gender, interests, and languages spoken).

You can also glance at the most recent, most repinned, and most clicked content; click the "Export data" button to generate a spreadsheet that will give a complete breakdown of likes, comments and repins of each post.

Another very useful section of Pinterest Analytics is the demographics and interests data underneath the Audience tab. Use the insights you find here to help tailor future content based on the types of people who engage with your content and investigate potential partnerships via boards that like to repin your posts, or brands that your audience also engages with.

Advertising on Pinterest – Promoted Pins Advertising on Pinterest comes in two main forms – Promoted Pins and Search Ads. Let’s take a look at each in turn, and some best practices: Promoted Pins are a way for you to expand the organic reach of pins that you want more of your audience to see, to build brand awareness, or to drive traffic to your website.

They appear in regular search results and category feeds and are marked with a "Promoted Pin" label. Pinterest users often save their favorite Pins (paid ads included) to their own boards, and so, Promoted Pins generate a lot of impressions and engagements as they get resurfaced time and again.

When you pay to promote a pin, you only pay for the initial "boost." Any other engagement or traffic that is generated via comments or re-pins (even after the promotion ends) is all free, so, done right, they can be a very cost-effective way of marketing your content and driving your business goals. Pinterest rolled out Search Ads to businesses of all sizes in Fall 2017.

Search Ads allow you to build and serve targeted ads based on searches for potential products, which essentially give you the opportunity to put an ad in front of a customer at a moment when they’ve signaled intent or interest in an idea or product.

Search Ads also give you the ability to auto-target relevant searches based on Pinterest's extensive “Taste Graph,” which includes more than 5,000 interests. To get started building either ad type, visit http://ads.pinterest.com and choose what sort of promotional campaign you want to run, based upon your goals, e.g.

Build brand awareness, Get traffic to your website, or Increase installs for your app. Next, name your campaign and add in a daily and lifetime spend cap to ensure that you do not blow your ad spend budget.


Press on the picture to Purchase.
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Beautiful Ladies Store
Health & Personal Care
eLife Age
Best Audible & KINDLE Books
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The Campaign Placement section is where you'll choose to run your ad campaign with Promoted Pins, Search Ads, or as is the default recommended option - both. If you only want to run with one or the other, click Edit and check the box as appropriate.

At the top of the next page, you’ll be asked to name a group of ads (several under one campaign, for example), choose the start and end dates of your campaign and provide a budget for the group of ads as a whole. To reach the right people at the right time, Pinterest offers a variety of targeting options to show your Promoted Pins to specific audiences.

Aside from location, gender, language and device, you can also target your ads by using interests (targets audiences based on other Pins they’ve saved and engaged with), keywords (targets people when they search for something specific) or audiences (creating an audience to target, like retargeting people who have visited our website) — or a combination of all three.

As you choose, Pinterest will show you an estimate of the impressions that your Promoted Pin will receive on a weekly basis. Choose relevant keyword terms to describe your pin and help your target audience find it.

Pinterest will suggest related terms, which you can include if you wish, and the site recommends that you add at least 30 terms - a mixture of broad and specific - to increase the reach of your Promoted Pin.

When deciding upon which keywords to target with Promoted Pins, use Pinterest's Search to help you determine what type of keywords people are using to find information about your service or product.

In addition, Pinterest ads' robust keyword search tool can be used as a powerful generator of ideas regarding subjects to base your promotion around. Choose a CPC (cost-per-click).

You only pay when someone clicks through to your website. Select when you want your campaign to begin and end (or just keep it rolling).

You can choose to promote an existing pin (search by name or URL), pin an image from your website, or upload a new piece of content from your computer.

Hint: pins that are performing well organically (check your analytics for the data) can be great ones to promote.

Click Promote Your Pin to finish. Within the Pinterest ads dashboard, use the conversion tracking tools to see how many clicks, engagements, and views your Promoted Pin has received.

Combine this data with Pinterest analytics to see how your Promoted Pins perform and adjust your existing or future campaigns to work on improving your results. Promoted Pins Best Practices The most successful Promoted Pins are informative, inspirational and useful - not overly promotional.

Their branding and logos compliment (not dominate) the pin;
they include soft calls-to-action in an image's text overlay and in the description
(e.g., "Up to 40% off," "Shop our sale," "Free shipping")
- not price; and their descriptions are detailed.

The copy should spotlight the most compelling aspects of the pin, and tease what a user can gain from clicking through. Multi-product images can also perform well, as they cater to different tastes, e.g., showing off several products from one range rather than just one.

Press on the picture to Purchase.
■♡♡♡■
Beautiful Ladies Store
Health & Personal Care
eLife Age
Best Audible & KINDLE Books
■■■■

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LinkedIn Tips: Network Like Clockwork LinkedIn

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