FACEBOOK ADVERTISING & FACEBOOK 4 DUMMIES

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How to Use Facebook Advertising for Your Business Within excess of 400 million clients, Facebook is an excellent place for business owners to increase some superb permeability, and that permeability can be targeted to a particular audience.

Without a doubt, a great many people consider Facebook a place to keep in contact with companions, however business owners understand the estimation of Facebook advertising. Merely investigate the right sidebar on any Facebook page, and you will perceive what I mean.

Those Facebook notices are set up to get you, the targeted audience to investigate what that business brings to the table, and has been set up to be viewed by the same number of or few as wanted. Here is a little data about how you can utilize Facebook advertising to help fabricate your own particular business.

Target your Audience
One incredible element of Facebook advertising is that you can set it up to be viewed by a chosen group of people. That could be by age or sex and also geographic territory. You can likewise set up your target audience as indicated by training, workplace, and relationship status. Catchphrases are another way to target your audience while using Facebook management strategies.

After you have settled on your audience, you should determine where you need
to coordinate your potential customers. That could be to your site or an offshoot interface.
It could likewise be to a lead catch page on the off chance that you are building a rundown. Settle on Your Advertising Budget Facebook advertising
should be possible on a cost for every click or cost per thousand premises.

Research has been done on the viability of every one of these models, and it appears that the cost per click is the ideal way to get the most profit for your venture. When you start your campaign, you should settle on an everyday spending plan and set your Facebook management to that number.

Once that number has been accomplished, your advertisement won't be appealed to some other users. These numbers can be balanced as you determine the viability of your publication. Test Your Advertising It doesn't make a difference where you are spending your advertising cash; you ought to always test to make beyond any doubt that you have made savvy speculation.
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Facebook advertising is the same.
By creating various ads and putting everyone on your Facebook management tool, you will have the capacity to see which ones are best, and when that is determined, you will have the ability to drop those that are not performing admirably. It could be simple as changing the picture to draw in the attention of your audience that makes the distinction between ads.

The Next Step is Analysis Facebook advertising enables you to dissect how your ads are getting along with the Facebook Insights tool. This tool will assist you with bettering understand the interests and socioeconomics of the individuals who are clicking on your ads, and which watchwords got their advantage.

Better Facebook management is the way to progress for your business in this Internet marketing world. What's the Best Approach to Facebook Advertising ?
Facebook Advertising Methods That are the Most Effective Facebook happens to be the greatest interpersonal organization today, with positively no considerable rivalry.

The absolute nearness of Facebook makes it a blessing from heaven for advertisers.
With a large number of dynamic users that can be laser targeted, advertising on
Facebook is the thing that you ought to do in case you're not.

Regardless of what sort of thing you need to offer or attract attention to,
you'll discover an audience for it inside Facebook's users.
The following section gives you an understanding of what Facebook can improve the situation you and how you can use this new advertising platform in an ideal way.
Read the advertiser guidelines for Facebook thoroughly.

This is vital because on the off chance that you don't understand the tenets or guidelines it is less demanding to damage them and get stuck in an unfortunate situation or prohibited which makes it hard to hold your advertising in line.

Bunches of people who are beginner advertisers on Facebook locate their individual and advertising campaigns in a dangerous position since they didn't follow the specific, straightforward principles set forward by Facebook.

Since Facebook's system is enormous, the organization has set up strict tenets and controls for advertisers to keep things in place - so it just makes sense to follow the guidelines that are spread out. If you utilize a unique landing page for the people clicking on your Facebook ads, at that point make beyond any doubt, you center around growing an email list by using a press page.

People will probably make a buy on the off chance that they know you and more
averse to purchase the first occasion when they see a sales page, which is the reason sending people straight to a sales page is less convincing. Swinging supporters of clients
are substantially simpler than somebody making a buy the first occasion when they arrive
on your page.
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Each Internet advertiser knows the estimation of follow up marketing, where you
intend to follow up with your prospects and endeavor to bring the deal to a close.
It additionally passes by "dribble marketing." You additionally need your ads to produce a high click-through rate, because a higher CTR will mean a lower cost for each click for that advertisement.

Much the same as AdWords, even Facebook has a similar sort of principles for deciding the execution of an advertisement. So merely ahead and try out different pictures with your ads to see which one gives the best results. This should be possible by ensuring your ads are targeted at various age groups and presented the results figuring out which group is more suited for your income targets.

It's easy to understand that on the off chance that you need to get however much
as could reasonably be expected out of Facebook's advertising that you have to concentrate the more significant part of your attention on things like the way your ads get made, the nature of the item you need to advance and how high your landing page is. So what everything comes down to is the approach you take with every one of the campaigns you need to run.

The main thing that you have to remember is that Facebook like some other
advertising platform has an expectation to absorb information, yet that doesn't
mean you won't discover accomplishment with it. Just make some move, and
see the results coming your way.

3 Competitive Advantages
That Businesses Can Leverage With Facebook Advertising Better Customer Targeting Facebook offers a remarkable chance of setting ads to reach more than 500 million dynamic clients in a single place. It doesn't get more streamlined than this. You can without much of a stretch select your target gathering of people by pinpointing the age, area, and interests you might want to speak to.

You can likewise test basic picture and content-based ads to perceive what works best and respond in like manner. Strengthen Your Relationships with Consumers and Gain New Relationships You can utilize ad placement on Facebook to advertise your company Facebook page or company website, and since you can target your gathering of people so well with Facebook, you can create more significant leads and guests than any time in recent memory.

This is likewise an extraordinary way to manufacture and strengthen a network around your business and become your following speedier than any time in recent memory. Utilizing the "Like" catch highlight through Facebook, which is accessible for ads, is additionally essential to building your online notoriety.

Budget Control Facebook advertising has been known to be more affordable than other marketing devices and is additionally fantastically adaptable to accommodate your budget necessities. You have the option to set the day by day budget you are mostly OK with and adjust your budget at any given time should the need for change emerge.

PPC (pay per click) is an option you can use with your Facebook ad placement, where you don't pay except if somebody clicks on your ad or you can pay per every thousand impressions. Facebook's scope of adoptions makes ad placement more moderate and compelling than any other time in recent memory.

In any case that you are searching for a matter of a company that prevailing with a
Facebook ad campaign, take CM Photographics for example. They burned through $600 in advertising on Facebook and chose to target women whose Facebook statuses noticed that they were engaged.

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Over a year timeframe, CM Photographics produced nearly $40,000 in income from a minor $600 marketing campaign! The transformation was fundamentally astonishing as 60% of the clients coordinated to CM Photographic's website ended up qualified leads. Who can contend with results this way ?

Advertising on Facebook has undoubtedly turned out to be an inexpensive and unimaginably powerful marketing system. It's unfathomably adaptable, customized, and if utilized appropriately can stretch out your company's reach to more potential clients than you would ever envision.

Substantial or little company, gigantic or minute advertising budget, cell phone sales or summer bathing suits - your company ought not to leave behind this one of a kind and productive advertising opportunity.

Subject: Facebook Advertising
- 3 Tips for Maximum Results Facebook advertising has been known as the "AdWords Killer" and touted as the Next Big Thing in Internet Marketing. Like this, a million and one "masters" have jumped up out of the woodwork, each professing to have the One True Secret to successful Facebook advertising.

Facebook Advertising... Is nothing on a fundamental level "new." It's only another way of completing an old thing, and all the whine merely is people hopping on a passing trend.
This pattern is just the same old thing new and is quite depressingly well-known because
it happens each time something new goes along.

However, the fundamental truth is... Facebook Advertising is about the Return On Investment, your ROI. That is it. All the rest is merely hot air and wind. It likewise implies agonizing over the "cost" of Facebook advertising is good for nothing
except if you know how much it's making you.

Furthermore, if it costs you short of what you're making in sales as a result, at that point, it's worth doing. What's more, that is about more or less troublesome - you don't need a master to reveal to all of you that, isn't that so ?

In this way, here are three basic hints to guarantee you're getting the best results you can get from your Facebook advertising: Target the correct gathering.

Don't be lured by getting your ad before substantial quantities of people. Keep in mind, being successful isn't tied in with getting the most astounding number of clicks - it's tied in with amplifying your ROI. What you need are clicks from profoundly qualified people not clicks merely fundamentally

In case you're a nearby store, and you offer locally (say, you're a beautician) at that point target your geological zone as nearly as possible; on the off chance that you have practical experience in offering marriage wear, target women who are engaged, et cetera. Test, test and afterward test some more. Don't merely hurl an ad and anticipate that it will be successful the first time.

Be substance to get A result - it doesn't considerably matter how high or dangerous it is. Since the thought is to write TWO ads and see which one does best. At that point, write a third ad and test it against the best of the initial two; at that point write a fourth ad and check it against the best of the initial three, et cetera.

Along these lines, you can rapidly and effectively increment your Click Through Rate and abatement your Cost Per Click. Change over! Getting clicks is just the primary portion of the condition. To influence it to pay, you need to change over clicks to purchasers ! So you need to buckle down on your presentation pages AND watch
your transformation rates like a falcon.


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Also, this is the thing that makes your CPC relatively unimportant - on the off chance that you know a website guest is worth all things considered $20, at that point paying $10 to get a click isn't expensive.

The truth is, Facebook advertising has incredible potential, yet like any advertising you need to realize what you're doing, as well as need to comprehend a fundamental marketing truth which applies to ALL types of advertising and marketing, from the humblest postcard to the most complex online pay-per-click advertising campaign.

Does Facebook Advertising Work ?
Well, That Depends - Read On To Find Out Promoting ideas and business names on Facebook may appear like an inquisitive idea. A few advertisers may think about how the idea functions and how much the advancement will cost.

Systems administration sites are by, and fat blasting with people perusing them,
and promoting ideas and ideas on these sites could guarantee that numerous people are presented to it. Does Facebook advertising work for everybody and their needs ?

The appropriate response may rely upon the type of business that is being advanced. Each company will have their unique methods for achieving their target audiences.

Demonstrated Process Marketing angles have been a good idea of in the realm of Facebook. They have a novel advertising strategy that works for them, their users and their advertising companies. The framework is set up with the goal that everybody in the process wins.
Is it Free ?

People might be shocked to discover that advertising on the web with Facebook is in reality free. Facebook does not charge to post an advertisement on their pages.

Ads can be set on a landing page, or a profile page has a place with a specific user.
It doesn't cost any money to put an advertisement on someone's page, the central time that someone needs to pay is the point at which someone clicks on the promotion.

People can see the development without clicking on it and still get an unmistakable message about what it is. PPC - Pay Per Click The way that the systems administration site profits are by charging per clicks onto each site. Promoters will be charged for the occasions that someone clicks on their advertisement.

That implies that if they have a day where nobody clicks on their promotion, they don't need to pay. Business scenes need to pay for the aggregate number of times that their ads are clicked on and seen. That can be extremely cost proficient for marketing companies. It can likewise enable companies to know who is clicking on their ads and which ones are not creating any clicks.

The Targets Business owners can likewise target particular groups of people and sexual orientation. If someone has an item or administration to offer, they may make their very own settings for advertising the thing. An application is rounded out that will contain the more significant part of the coveted information.

For instance, the business proprietor may ask for that lone females are targeted and that they are between a specific age group. This sort of targeted advertising can guarantee that the correct group of people is focused.

Another bright idea that Facebook has with their promoters is that they can get to
information about their users and fans. The information that is picked up can be
utilized to target particular companies. People who have a pet company will get the
chance to focus on people who possess or love creatures.

If someone has photos of their pet on their profile or has creature groups recorded as
their interests, at that point they might be sent any promotion that needs to do with
creatures. Families who have children may find that they get a great deal of family and
kid-related commercial. Facebook administrators will discover that the user is keen on kids
and will utilize that information to target specific companies.

Companies that arrangement with family administrations and tyke exercises might
be directed toward their social pages. The most effective method to Save Money With Facebook Advertising. Here are a couple of strategies that you can save money by utilizing Facebook advertising:

Utilize the cost per impression setting versus the cost per click setting You should pay less for advertising costs when utilizing the cost per impression setting insofar as you are getting a decent click-through rate.

Direct your clicks to your Facebook page If you direct your clicks to your Facebook page instead of to your external website, your cost per click will probably be less costly.

The one thing that despite everything you need to do is to ensure your Facebook page is set up just like your website in that you can have guests join to your rundown and you are likewise set up to send them through your business channel.

Just keep your ads dynamic for a day or two When you initially begin your Facebook advertising, you get the more significant part of your clicks on the specific first or second day. Your target audience becomes accustomed to seeing your ads throughout the following couple of days, and they don't click on them to such an extent.

What you ought to do will be to switch up your ads each other day with new headlines and new pictures. Doing this, you surely will keep up the enthusiasm of your audience.

Create an adequate measure of these varieties for around multi-month or thereabouts
and afterward begin again with the first promotion and continue turning the rest through
in a cycle. You would make a series of ads rather than just a single development.
Similar to part testing.

Like this, your ads don't get stale, and your audience will remain intrigued by what you are advertising. Monitor which ads are playing out the best and once you have burned through your series, keep the ones that did the best and run them once more.

Continue adding to the series with various headlines, distinctive photographs, and diverse advertisement content. You need to keep your cost per click down under $.30 per click. Would you be able certainly if you are profiting ?

To learn precisely how much money, you are making or losing utilizing Facebook advertising, you need to track everything. It is essential for you to follow the cost per click, the click-through rate, and what level of those clicks are buying into your fan page or transforming into leads by going to your website.

You additionally must have a useful deals pipe set up while catching your points.
You could genuinely have the ideal click-through rate, and you could be producing points, notwithstanding if nobody is purchasing anything, you are losing money.

Adverting on Facebook can be significantly more remunerating than Google AdWords.
The type of advertising that you do on Facebook, which is practically a delicate offer approach, is dominant on Facebook.

This type of strategy can't work successfully on Google AdWords. Also, the cost per click could well be extensively more on Google AdWords than on Facebook.


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These are just a couple of strategies that you can save money when advertising on Facebook as opposed to advertising with Google AdWords. Merely recollect, while utilizing these strategies, track everything that you can so you can decide exactly how much money you are making using Facebook advertising.

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The Many Faces of Facebook
IN THIS CHAPTER Discovering Facebook Knowing what you can and can’t do on Facebook Finding out how Facebook is different from other social sites Seeing how different people use Facebook … differently

Think about the people you interacted with throughout the past day. In the morning, you may have gone to get the paper and chatted with a neighbor. You may have asked your kids what time they’d be home and negotiated with your partner about whose turn it is to cook dinner.

Perhaps you spent the day at the office, chatting, joking, and (heaven forbid) getting things done with your co-workers. In the midst of it all, you may have sent an email to all the people in your book club, asking them what book should be next, and what date works for the most people.

Maybe while you sat on the bus you read the newspaper or called your mom to wish her a happy birthday or searched on your phone for a good restaurant to go to for drinks with friends. This is your world, as it revolves around you. Each of us has our own version of the world, and as we interact with each other, those worlds intertwine, interplay, and interlock.

Maybe your best friend from college was the one to introduce you to the book
club, and then someone from the book club recommended a good restaurant.
This network of people you interact with — your friends, acquaintances,
and loved ones — exists online.


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Facebook is the online representation of the web of connections between people in the real world. Facebook (and other Internet companies) likes to call this network the social graph. Now, you may be asking, if this graph or network exists in the real world, why do I need it online, too? Good question (gold stars all around).

The answer is that having it online facilitates and improves all your social relationships. In other words, Facebook makes your life easier and your friendships better. It can help with very practical things like remembering a friend’s birthday or coordinating a party.

It can also help with the more abstract aspects of relationships, things like staying close with family you aren’t physically near or talking about your day with friends.

Getting set up and familiar with Facebook does take a little work (which you know, or else you wouldn’t be starting out on this book-length journey). It may feel a little overwhelming at times, but the reward is worth it — I promise you.

So … What Is Facebook, Exactly ?
“Yes, Carolyn,” you’re saying. “I know it’s going to help me stay in touch with my friends and communicate with the people in my life, but what is it ?”
Well, at its most basic, Facebook is a website.

You’ll find it through a web browser like Safari, Google Chrome, Firefox, or Internet Explorer, the same way you might navigate to a search engine like Google or to an airline’s website to book tickets. (You can also access it using an app on your smartphone or tablet, but more on Facebook Mobile in Chapter 7.)

Figure 1-1 shows what you will probably see when you navigate to www.facebook.com. FIGURE 1-1: Welcome to Facebook. Would you like fries with that ?

If you’re already a Facebook user and choose to stay logged in on your computer, www.facebook.com will likely look more like Figure 1-2, which shows an example of News Feed and your Home page. FIGURE 1-2: Welcome back to Facebook, old friend. Facebook is a website where you go to connect and share with friends.

And just as there are a lot of different ways you interact with friends in the real world, there are a lot of ways to do so on Facebook. For example, you may go to Facebook to Check out what your friends are up to today. Tell your friends and family about your recent successes, show them your photos, or let them know you’re thinking of them.

Share a tidbit from your day, something you’ve been thinking about, or an article you found interesting Show off the pictures from your latest vacation. Share a live video of a concert, event, or whatever is going on right now. Make a contact in a city you’re moving to or at a company where you’re applying for a job.

Plan an event. Get in touch with an old friend. Garner support for a cause.
Get recommendations from friends for movies, books, music, and restaurants. Remember everyone’s birthday. So what Facebook is, exactly, is a website built to help you represent yourself online and share with your real-world friends online.

The rest of it — how that’s accomplished, what people typically share on Facebook, and how it all works — is what this book is all about.

Discovering What You Can Do on Facebook Now that you know Facebook is a means by which you can connect with people who matter to you, your next question may be, “How?” More gold stars for you! In the next few sections, I give you an overview. Connect with friends As soon as you sign up for Facebook, you will start seeing prompts to “Add Friends.”

Friendships are the digital connections between you and your real-world friends and acquaintances. On Facebook, it’s common to refer to friending people you know.
This just means establishing the virtual connection.

Friending people enables you to communicate and share with them more easily. Friends are basically the reason Facebook can be so powerful and useful to people. Facebook offers the following tools to help you find your friends: People You May Know: Shows you the names and pictures of people you likely know.

These people are selected for you based on commonalities like where you live or work or how many friends you have in common. Personal Contacts Importer: Enables you to scan the email addresses in your email address book to find whether those people are already on Facebook. Selectively choose among those with whom you’d like to connect.
Search: Helps you find the people in your life by name.

Chances are they are already using Facebook. After you establish a few friendships on Facebook, use those friendships to find other people you know by searching through their connections for familiar names. Chapter 8 explains how to find people you know on Facebook.

Learn what’s going on with your friends Whenever you log into Facebook, you’ll see your News Feed. News Feed is the constantly updating list of stories by and about your friends. In less vague terms, every time one of your friends adds something to Facebook — a photo, a post about her day, a link to an article he liked — it creates a story that may appear when you log in.

In this way, News Feed becomes an ongoing update about your friends. News Feed is how I know when my friends have gotten engaged, moved, or had a baby. It’s how I know who had a funny thought while they were waiting for their coffee, and whose kid just said something bizarre and profound.

It’s how I know that there was an earthquake in California (don’t worry, everyone’s fine) and that people were disappointed by the way the Seattle Seahawks played over the weekend. You can see a snippet of a News Feed in Figure 1-2.

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Chapter 4 provides much more detail about News Feed. Establish a Timeline When you sign up for Facebook, one of the first things you do is establish your Profile, or Timeline. The reason Facebook uses both terms to refer to the same thing is because a Facebook Profile is much more than an at-a-glance bio. Instead, your profile is centered on your Timeline, which updates every time you add something to Facebook.

Your Timeline becomes an ongoing history of your life on Facebook.
When you (or your friends) are feeling nostalgic, you can explore your history the same way you might flip through an old photo album. At first, the thought of putting a photo album of your entire life online may feel sort of scary or daunting.

After all, that stuff is personal. But one of the things you’ll discover about Facebook is that it’s a place to be personal. The people who will see your Timeline are, for the most part, the people you’d show a photo album to in real life.

They are your friends and family members.
That “for the most part” is an important
part of Facebook, too.

You will encounter other people on Facebook, including potential employers or professional contacts, more distant friends, and casual acquaintances.
This distinction — between your close friends and everyone else — is an important one to be aware of.

The Timeline, shown in Figure 1-3, is set up with all kinds of privacy controls to specify whom you want to see which information. The safest rule here is to share on your Timeline any piece of information you’d share with someone in real life. The corollary applies, too: Don’t share on your Timeline any information that you wouldn’t share with someone in real life.

An example of a Facebook Timeline. Chapter 5 provides lots of detail about the Timeline and what you might choose to share there. For now, think of it as a personal web page that helps you share with your friends on Facebook.

Communicate with Facebook friends As Facebook grows, it becomes more likely that anyone with whom you’re trying to communicate can be reached. Chances are you’ll be able to find that person you just met at a dinner party, an old professor from college, or the childhood friend you’ve been meaning to catch up with.

Digging up a person’s contact information could require calls to mutual friends, a trip to the white pages (provided you know enough about that person to identify the right contact information), or an email sent to a potentially outdated email address. Facebook streamlines finding and contacting people in one place.

If the friend you’re reaching out to is active on Facebook, no matter where she lives
or how many times she’s changed her email address, you can reach each other.
And Facebook isn’t just about looking up old friends to say hi.

Its messaging system is designed to make it easy to dash a quick note off to friends and get their reply just as fast. The comments people leave on each other’s photos, status updates, and posts are real conversations that you will find yourself taking part in. Share your thoughts You have something to say.
I can just tell by the look on your face.

Maybe you’re proud of the home team, maybe you’re excited for Friday, or maybe you can’t believe what you saw on the way to work this morning. All day long, things are happening to all of us that make us just want to turn to our friends and say,
“You know what ? …

That’s what.” Facebook gives you the stage and an eager audience. Chapter 4 shows how you can make short or long posts about the things happening around you and how they're distributed to your friends in an easy way.

Share your pictures and videos Since the invention of the modern-day camera, people have been all too eager to yell, “Cheese!” Photographs can make great tour guides on trips down memory lane, but only if you remember to develop, upload,
or scrapbook them.

Many memories fade away when the smiling faces are stuffed into an old shoe box, remain on undeveloped rolls of film, or are left to molder in obscurity on your phone’s camera roll. Facebook offers three great incentives for uploading, organizing, and editing your photos and videos:

Facebook provides one easy-to-access location for all your photos and videos. Directing any interested person to your Facebook Timeline is easier than e-mailing pictures individually, sending a complicated link to a photo site, or waiting until the family reunion to show off the my-how-the-kids-have- grown pics.

You can share videos alongside your photos, so people can really get a feel for all parts of your vacation. Every photo and video you upload can be linked to the Timelines of the people in the photo or video. For example, you upload pictures of you and your sister and link them to her Timeline. On Facebook, this is called tagging someone.

Whenever someone visits your sister’s Timeline, he sees those pictures; he doesn’t even have to know you. This is great because it introduces longevity to photos. As long as people are visiting your sister’s Timeline, they can see those pictures. Photo albums no longer have to be something people look at right after the event and maybe then again years later.

Facebook gives you the power to control exactly who has access to your photos and videos. Every time you upload a photo or create a new photo album on Facebook, you can decide whether you want everyone on Facebook to see it, just your friends, or even just a subset of your friends based on your comfort level.

You may choose to show your wedding photos to all your friends, but perhaps only some friends see the honeymoon. This control enables you to tailor your audience to those friends who might be most interested. All your friends might enjoy your baby photos, but maybe only your co-workers will care about photos from the recent company party.

Chapter 11 shows how to share your photos and videos. Plan Events Events are just what they sound like: a system for creating events, inviting people to them, sending out messages about them, and so on.

Your friends and other guests RSVP to events, which allows the event organizers to plan accordingly and allows attendees to receive event reminders. Facebook Events can be used for something as small as a lunch date or something as big as a march on Washington, D.C. Sometimes events are abstract rather than physical.

For example, someone could create an event for Ride Your Bike to Work Day and hope the invitation spreads far and wide (through friends and friends of friends) to promote awareness. I use Events to plan barbecues for my friends as well as to put together a larger reading series. Chapter 13 covers Events in detail.

Join and create Groups Groups are also what they sound like: groups of people organized around a common topic or real-world organization. One group may be intimate, such as five best friends who plan several activities together.

Another group could be practical — for example, PTA Members of Denver Schools. Within a group, all members can share relevant information, photos, or discussions.

My groups include one for my son’s daycare classroom where parents can share information and coordinate playdates, one for my For Dummies editorial team so we can update each other on how the writing is going, and one for a group of friends who are all planning to take a trip together next year.

Groups are covered in detail in Chapter 10. Whenever you choose to share content to Facebook, you can choose to share it only with members of a certain group. So if you just had a baby and know how much your family is jonesing for new photos, you can just share photos with your family group without inundating the world at large.

Facebook and the web Facebook Photos, Groups, and Events are only a small sampling of how you can use Facebook to connect with the people you know. Throughout this book, you find information about how Facebook interacts with the greater Internet.

You might see articles recommended by friends when you go to
The New York Times website, or information about what music your friends like when you use Spotify, an Internet radio website.

Chapter 15 explains in detail the games, apps, and websites that you can use with your Facebook information. Many of these websites and applications have been built by outside developers who don’t work for Facebook.

They include tools to help you edit your photos; create slideshows; play games with friends across the globe; divvy up bills among people who live or hang out together; and exchange information about good movies, music, books, and restaurants.

After you become a little more comfortable with the Facebook basics, you can try some of the thousands of applications and websites whose services allow you to interact with your Facebook friends. Promote a cause or business Every day, you interact with your friends and family.

You also interact with other beings: a newspaper or magazine, your favorite coffee shop, a celebrity whose marriage travails you can’t help but be fascinated by, a television show that has you on the edge of your seat, or a cause that’s near and dear to your heart.
All these entities can be represented on Facebook through Pages
(with a capital P).
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These Pages look almost exactly like Timelines, just for the not-quite-people among us. Instead of becoming friends with Pages, you can like them. So when you like a television show (say, The Daily Show with Trevor Noah), you’ll start to see updates from that Page
(The Daily Show) in your News Feed.

Liking Pages for businesses or causes helps you stay up-to-date with news from them.
You can also fundraise for a cause you care about by promoting it on your Timeline and asking for donations towards a goal.

If you’re the one managing something like a small business, a cause, or a newsletter, you can also create a Page. After you’ve created that Page, your users/customers/fans can like it, and then you can update them with news about whatever’s going on in the world of your store/cause/thing. Chapter 14 covers all the ins and outs of Pages.

Keeping in Mind What You Can’t Do on Facebook Facebook is meant to represent real
people and real associations; it’s also meant to be safe. Many of the rules of participation
on Facebook exist to uphold those two goals. There are things you can’t do on Facebook other than what's listed here.

For example, you can’t look at the photos of someone who has tight privacy settings;
you can’t prevent ads from showing up from time to time; you can’t spin straw into gold.

These rules may change how you use Facebook, but probably won’t change whether you
use it. The following four rules are highlighted in this section because if any are a problem
for you, you probably won’t get to the rest of the book.

You can’t lie Okay, you can, but you shouldn't, especially not about your basic information. Facebook’s community standards include a commitment to use an “Authentic Identity.” What this means is that Facebook wants you to create only one Timeline for yourself.

You don’t have to use your real name, but I recommend that you do. (I have a few exceptions to this rule, including teachers wanting to keep some professional distance from their students by using an alias.) However, if you create multiple accounts or fake accounts, there is a good chance these will be flagged, disabled, and removed from Facebook. You can’t be twelve Or younger. Seriously.

Facebook takes very seriously the U.S. law that prohibits minors under the age of 13 from creating an online Timeline for themselves. This rule is in place for the safety of minors, and it's a particular safety rule that Facebook does enforce.

If you or someone you know on Facebook is under 13, deactivate (or make him deactivate) the account now. If you’re reported to the Facebook Community Operations team and they confirm that you’re underage, your account will be disabled.

You can’t troll, spam, or harass On the Internet, trolling refers to posting deliberately offensive material to websites to get people upset. Spamming refers to sending out bulk promotional messages. When I talk about harassment, I mean deliberately tormenting or bothering another person or group of people.

If you do any of these things on Facebook, there’s a good chance your posts will be
removed, and your account can be shut down. The logic for this is that Facebook is
about real people and real connections. It’s one thing to message a mutual friend or the occasional stranger whose Timeline implies being open to meeting new people if the
two of you have matching interests.

However, between Facebook’s automatic detection systems and user-generated reports, sending too many unsolicited messages is likely to get your account flagged and disabled. Similarly, Facebook aims to be a “trusted” environment for people to exchange ideas and information. If people deliberately disturb the peace with pornographic, hateful, or bullying content, that trust is pretty much broken.

While there are many places on Facebook where you can find spirited public discussion of controversial topics, Facebook does respond to reports of offensive material and will take down anything it deems hate speech.

Chances are that you have no intention of engaging in hate speech, so keep in mind that if you see trolling, spam, or harassment taking place, you can report the content or person to Facebook (you see how to report a photo, for example, in Chapter 11), and its Community Operations team investigates the report. If you’re getting warnings about things like spamming, chances are you just need to tweak how you’re using Facebook.

For example, you may need to create a Page instead of using your personal account for mass messaging. You see how to promote your business (or yourself) in Chapter 14. You can’t upload illegal content Facebook users live in virtually every country in the world, so Facebook is often obligated to respect the local laws for its users.

Respecting these laws is something Facebook must do regardless of its own position on pornography (where minors can see it), copyrighted material, hate speech, depictions of crimes, and other offensive content.

However, doing so is also in line with Facebook’s value of being a trusted place for people 13 and older. Don’t confuse this with censorship; Facebook is all about freedom of speech and self-expression, but the moment that compromises anyone’s safety or breaks any law, disciplinary action is taken.

Realizing How Facebook Is Different from Other Social Sites Lots of social sites besides Facebook try to help people connect. Some popular sites are Twitter, LinkedIn, Instagram, Tumblr, SnapChat, WhatsApp, and many others.

I'll start with the biggest reason Facebook is different. Literally, the biggest: Facebook has over two billion users across the world (yes, billion with a b). Other social sites might be popular in one country or another, but Facebook is popular pretty much everywhere.

If you’re going to use only one social networking site, choose Facebook — everyone you want to interact with is already there. You’ll see a lot of similar functionality across different sites: establishing connections, creating Timelines, liking content, and so on. However, each site brings a slightly different emphasis in terms of what is important.

LinkedIn, for example, helps people with career networking, so it puts emphasis on professional information and connections. Twitter encourages its members to share short tweets, 280-character posts with their connections. Instagram (which is owned by Facebook) encourages its members to share cool photos taken with mobile phones.

SnapChat allows people to have video chats with friends while applying silly filters to their image in the video. You might find some or all these sites useful at different points in time, but Facebook wants to be the one that is always useful in one way or another — so it tries to offer all the functionality I just mentioned … and more.

How You Can Use Facebook Now that you know what you can do, generally, on Facebook, it's time to consider some of the specific ways you may find yourself using Facebook in the future. The following list is by no means comprehensive, and I’ve left out some of the things already mentioned in this chapter (things like sharing photos and events and groups).

These are more specific-use cases than an advertisement for Facebook’s features.
Two billion people use Facebook, but not all of them can see your whole Timeline.
You can share as much or as little with as many or as few people as you so desire.

Put under lock and key the posts or parts of your Timeline you don’t want to share with everyone. Chapter 6 goes into much greater detail on how to protect yourself and your information. Getting information At any age, you may need to find someone’s phone number or connect with a friend of a friend to organize something.

Facebook can make these very practical tasks a little bit easier. If you can search for someone’s name, you should be able to find her on Facebook and find the information you’re looking for. Keeping up with long-distance friends These days, families and friends are often spread far and wide across state or country lines.

Children go to college; grandparents move to Florida; people move for their job or because they want a change of scenery. These distances make it hard for people to interact in any more significant way than gathering together once per year to share some turkey and pie (pecan, preferably).

Facebook offers a place where you can virtually meet and interact. Upload photos of
the kids for everyone to see; write posts about what everyone is up to. Even the more mundane information about your life (“I’m at jury duty”) can make someone across
the world feel like, just for a second, she's sitting next to you and commiserating with
you about your jury summons.

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Beautiful Ladies Store
Health and Personal Care
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AM I SIGNING UP FOR A DATING SITE ?
Throughout this book, you read about ways to communicate: messages, chatting, poking, liking, and commenting. These neutral activities can take on a whole new meaning and spark when they happen between two people interested in each other.

Although Facebook is not technically a dating site, plenty of people do take advantage of its social nature to boost their dating lives in different ways: You can inform people through your Timeline whom you’re looking to meet (women, men, or both).

You can certainly use Facebook’s systems to flirt, get to know, and yes, do a little background research on dating prospects. If you’re happily ensconced in couple-dom, listing your relationship status and linking to your partner’s Timeline is an easy way to broadcast, “Move along; I’m taken.” Moving to a new city Landing in a new city with all your worldly belongings and an upside-down map can be hugely intimidating.

Having some open arms or at least numbers to call when you arrive can greatly ease the transition. Although you may already know some people who live in your new city, Facebook can help connect with all the old friends and acquaintances you either forgot live there or have moved there since you last heard from them.

These people can help you find doctors, apartments, hair stylists, Frisbee leagues, and restaurants. As you meet more and more new friends, you can connect with them on Facebook. Sooner than you thought possible, when someone posts about construction slowing down his commute, you know exactly the street he means, and you may realize, I’m home.

Getting a job Plenty of people use Facebook as a tool for managing their careers as well as their social lives. If you’re looking at a company, find people who already work there to get the inside scoop or to land an interview.

If you’re thinking about moving into a particular industry, browse your friends by past jobs and interests to find someone to connect with. If you go to a conference for professional development, you can keep track of the other people you meet there as your Facebook friends.

Reunions Thanks to life’s curveballs, your friends at any given time may not be the people in your life at another. The memories of people you consider to be most important in your life fade over the years so that even trying to recall a last name may give you pause.

The primary reason for this lapse is a legitimate one:
There are only so many hours in a day. While we make new, close friends, others drift away because it’s impossible to maintain many intense relationships.

Facebook is an extremely powerful tool; however, it hasn’t yet found a way to extend the number of hours in a day, so it can’t exactly fix the problem of growing apart. Facebook can, however, lessen the finality and inevitability of the distance.

Because Facebook is only about thirteen years old (and because you’re reading this book), you probably don’t have your entire social history mapped out. Some may find it a daunting task to create connections with everyone they’ve ever known, which I don’t recommend. Instead, build your graph as you need to or as opportunity presents.

Perhaps you want to upload a photo taken from your high school graduation. Search for the people in the photo on Facebook; form the friend connection; and then tag, or mark, them as being in the photo (you can learn about photo tagging in Chapter 11).

Maybe you’re thinking about opening a restaurant, and you’d like to contact a friend from college who was headed into the restaurant business after graduation. Perhaps you never told your true feelings to the one who got away.

For all these reasons, you may find yourself using the Facebook Search box. Frequently, I receive reports from adopted children who connect with their biological parents or estranged siblings who find each other on Facebook. I once heard from my sixth-grade bully, who found me on Facebook and apologized for his behavior as a kid.

I, in turn, used it to apologize to someone I treated terribly around the same time. Organizing movements In the summer of 2014, you couldn’t look at a News Feed without encountering a video of someone dumping a bucket of ice water over their head. It wasn’t some sort of bizarre hazing ritual; it was the ALS ice bucket challenge, designed to raise awareness of amyotrophic lateral sclerosis (also known as Lou Gehrig’s disease).

This awareness campaign hinged entirely on social sites like Facebook to spread. People would “challenge” their friends to either donate to an ALS-related charity or dump ice water over their heads and post the video of it to Facebook (or, ideally, do both). One person would post her ice-bucket video, challenge five friends, and then those five friends would post their ice-bucket videos, and so on and so on.

The campaign spread through Facebook and the ALS association reported that it had more than doubled the amount of money raised over the previous summer. The term movement, here, can apply to anything. People have used Facebook to agitate against terrorist groups,
to raise money for victims of natural disasters, to spark conversation about suicide clusters at elite schools.

Whatever the cause or movement may be, Facebook can be used to bring support and spread the word. Communicating in times of trouble It is a sad fact of life that sometimes events happen beyond our control. Disasters great and small befall everyone at one time or another.

While Facebook tends to be a place for sharing the good stuff, its tools also work very well to help with some of the logistics of recovering from certain types of disasters. Safety Check is a feature that gets turned on in certain geographic regions after natural disasters or security attacks.

This feature allows people to easily notify their wider Facebook community that they are okay and can even help them coordinate with the services they might need.

Facebook’s Groups feature was used to help coordinate civilian boat evacuations after
a hurricane flooded Houston, TX, in 2017. Because people live so much of their lives on Facebook, Facebook winds up being there for both the good and the bad.

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THE BIRTH OF THE ’BOOK
In ye olden days, say, the early 2000s, most college freshmen would receive a thinly bound book containing the names and faces of everyone in their matriculating class. These face books were useful for matching names to the students seen around campus or for pointing out particular people to friends.

There were several problems with these face books. If someone didn’t send his picture in, the books were incomplete. They were outdated by junior year because many people looked drastically different, and the books didn’t reflect the students who had transferred in or who were from any other class.

Finally, they had little information about each person.
In February 2004, Mark Zuckerberg, a sophomore at Harvard, launched an online “book” to which people could upload their photos and personal information, a service that solved many of these problems. Within a month, more than one-half of the Harvard undergraduates had signed up.

Zuckerberg was then joined by others to help expand the site into other schools. I was the first Stanford student to receive an account. During the summer of the same year, Facebook moved to Palo Alto, California, where the site and the company kept growing.

By December 2004, the site had grown to one million college students.
Every time Facebook opened to a new demographic — high school, then work users, then everyone — the rate at which people joined the site continued to increase. At the end of 2006, the site had more than 10 million users; 2007 closed out with more than 50 million active users.

At the time of this book’s publication in 2018, that final count has grown to in excess
of two billion people across the globe using Facebook to stay in touch.
Chapter 2 Adding Your Own Face to Facebook
IN THIS CHAPTER

Signing up and getting started Adding information about yourself Finding friends Getting confirmed and managing emails Chapter 1 covers why you might want to join Facebook.
In this chapter, I get you signed up and ready to go on Facebook. Keep a couple of things in mind when you sign up. First, Facebook becomes exponentially more useful and more fun when you start adding friends.

Without friends, it can feel kind of dull. Second, your friends may take a few days to respond to your Friend Requests, so be patient. Even if your first time on Facebook isn’t as exciting as you hope, be sure to come back and try again over the following weeksThird, you can have only one account on Facebook.

Facebook links accounts to email addresses or phone numbers, and your email address
(or number) can be linked to only one account. This system enforces a
world where people are who they say they are on Facebook. Signing Up for Facebook Officially, all you need to join Facebook is a valid email address or phone number.

When I say valid email, I just mean that you need to be able to easily access the messages in that account because Facebook emails you a registration confirmation.
A valid phone number means a mobile phone number that can send and receive text messages, since Facebook will text you your registration confirmation.

Figure 2-1 shows the crucial part of the sign-up page, which you can find by navigating to www.facebook.com. FIGURE 2-1: Enter information here to create a Facebook account. As you can see, you need to fill out a few things: First and Last Name: Facebook is a place based on real identity.

Sign up with the name people know you by. I don’t recommend signing up with a fake name or alias because that will make it hard for you to be found by friends. After you’ve signed up, you can add nicknames or maiden names to your Timeline to make it even easier for friends to find you. But for now, just use your real first and last names.

Mobile Number or Email: You need to enter your valid email address or phone number here. Facebook asks you to enter this information twice to make sure that there are no typos and your emails or texts will get to you. If you’re signing up for Facebook with a phone number, it needs to be a mobile phone number. Your home phone number can’t get texts, so it won’t help you sign up for Facebook.

New Password: As with all passwords, using a combination of letters, numbers, and punctuation marks is a good idea for your Facebook password. It’s probably not a good idea to use the same password for every site you join, so I recommend using something unique for Facebook.

Facebook requires passwords to be at least six characters long.
Birthday: Enter your date of birth. If you’re shy about sharing your birthday, don’t worry: You’ll be able to hide this information on your Timeline later.

Sex (Female or Male): Facebook uses your gender information to construct sentences about you on the site. For example, you might see a News Feed story that reads “Carolyn updated her profile picture.” If you are transgender or use a nonstandard gender pronoun, you’ll have the ability to change this in your settings.

After you fill out this information, click Create Account (that’s the big green button). Congratulations: You officially joined Facebook ! When you click Create Account, you’re agreeing to Facebook’s Terms of Service and Data Policy.

Most websites have similar terms and policies, but if you’re curious about just what Facebook’s are, you can always follow the Terms and Data Policy links just above the big green Create Account button. Getting Started Although you have this book to help guide you through the ins and outs of Facebook, lots of Facebook users do not.

(How sad for them !) That’s why Facebook puts all its users through a Getting Started Wizard to help start them out on the right foot. In certain cases, depending on whether you were invited to join Facebook by a friend or you joined with an email address from your workplace or school, you may get slightly different steps than those detailed in the following sections.

You may be asked to confirm your email address (which is covered in the “What to Expect In Your Inbox” section). You may not even see a Getting Started Wizard as it appears in the screenshots.

Don’t worry; the same principles apply: You want to find your friends and set up your profile. This section covers the most basic parts of getting started: finding your friends and making yourself recognizable to friends by adding a profile picture.

Step 1: Find Your Friends

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