Showing posts from December, 2018


Press on the picture to Purchase, Or to Know More..Click Knowledge is Power

Making the Business Case for Social Media IN THIS CHAPTER
the positives and eliminating the negatives Latching on to the affirmatives Integrating social media into your marketing plan Evaluating the worth of social media In the best of all worlds, social media — a suite of online services that facilitates two-way communication and content sharing — can become a productive component of your overall marketing strategy.
These services can enhance your company’s online visibility, strengthen relationships with your clients, and expand word-of-mouth advertising, which is the best type. Given its rapid rise in popularity and its hundreds of millions of worldwide users, social media marketing sounds quite tempting. These tools require minimal upfront cash and, theoretically, you’ll find customers flooding through your cyberdoors, ready to buy.
It sounds like a no-brainer — but it isn’t, especially now that so many social…