HOW TO MAKE MONEY ONLINE: Learn how to make money

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Introduction Online passive income is the ultimate dream.
Making money while you sleep.
Everybody wants it.

But is it really possible ?
The short answer is “yes.”
The longer answer is “yes, but it isn’t easy to accomplish.”
If it was, wouldn’t everyone be doing it ?

In my ebook, I give you a step-by-step plan on how to develop a passive income website portfolio and show you how making money online actually works.

The specific plan I teach is designed to make you $5,000 per month in passive income earnings, based on 10 websites, with each website having a targeted earnings level
of at least $500 each.

Once you understand the process though, you can decide to build 20 of these
websites,or 100 !

When you stop is up to you (and yes, there are people making tens of thousands of dollars per month on the Internet based on these concepts – they just love the work and don’t ever stop building new websites or expanding their current ones!).

What’s great about the business plan that I teach you is not only the income level you will accomplish if you follow through, but all that you will learn in the process.

The skills you learn in this ebook will enable you to build all kinds of online businesses
and open the door for all kinds of entrepreneurial projects you may have.

Not only that, you will be able to evaluate business ideas much more intelligently
once you’ve gone through this whole process.

You will understand the fundamentals of keyword research & analysis, traffic & lead generation, social & affiliate marketing, monetization & conversion testing,
and traffic analysis.

These skills will help you immensely in ANY business you ever decide to start
(online or not, passive or not).

Generating an online passive income won’t happen overnight and takes a lot of hard work, but going through the process is completely worth it and having an exact plan of action is the best only way to ensure success.


Let me put it this way:
if you were offered no pay for six months for 40+ hours of work per week, but after those
six months, you got $5,000+ per month for the rest of your life,
would that be worth it to you ?
If that idea isn’t unbelievably exciting to you, then this isn’t the business for you.

This isn’t a get rich quick scheme.
This is a business. Except with this business, instead of trading your time for money
(like most jobs), you are investing your time.

You work hard now and continue to reap the benefits indefinitely.
Building an online business takes a lot of work and a lot of patience,
but the rewards can be amazing.
That’s the kind of business that I teach you in this ebook.

Note: The entire plan for building a $5,000 per month passive income website is shown in a video on this page: http://makemoneyfromhomelionsclub.com/lesson-6-1-how-to-plan-and-launch-a-passive-income-portfolio-of-10-websites/

However, the plan won’t be comprehensible until you’ve either read this ebook first, watched all the prior video lessons first, or done both.
Each chapter in this ebook has supporting video lessons to accompany it.

Note: All the best resources for building websites and developing an online passive income are on http://makemoneyfromhomelionsclub.com/resources so you should go ahead and bookmark that page for future reference !

An Introduction to Making Money Online
Learning how to make a website is the first step to making money online, and I cover
the basics of how to make a website a little later in this ebook.

Note: All the lessons in this ebook (including all lessons on how to make a website) can also be found on http://makemoneyfromhomelionsclub.com
in video form ! If you want all the lessons on how to make a website in ebook form, you can purchase that ebook here: http://makemoneyfromhomelionsclub.com/ebook1

The following four chapters are actually the first four newsletters of my weekly
LIONS CLUB newsletter (which I highly recommend you sign up for, since it is 100%
free – you can do that on my website).

I put them in this ebook because I think they are a fantastic introduction to how building
an online passive income website portfolio is actually accomplished.
Enjoy !
What are some of the most common methods for making money online ?
Freelancing - The first most basic way to make money online is by freelancing
(in other words, getting paid to make websites for other people).

It's the way I got started in this whole business.
More and more people need websites on a daily basis, yet most people never even look into how to make a website at all.

If they did, they would realize that putting up a basic website is a simple process that takes less than an hour total and requires no knowledge of coding at all.

The very first lesson I teach on my website is the making of
(all my lessons are free video lessons that I recorded and put up online).
If you want to make money online, you need to learn how to make a website,
plain and simple.

Your first website project may as well be a website advertising your new
website-making skills !
If you are interested in freelancing websites, you can find advice on how to do that here:

– Blogging is one of the most common methods for making money online today, and one of the easiest to get started with.

Blogs have the potential to be unbelievably powerful.

Never in the history of mankind has such a valuable, simple, and inexpensive tool existed
for exploring topics, sharing ideas, connecting with others, and building businesses.

I never dreamed that blogging would lead to more personal and business opportunities, financial success, and clarity of mind and purpose than anything else in my life…but it has.

Blogging, combined with the power of social media, is one of the most powerful tools for massive exposure that exists today…and it’s virtually free.
Let me put it this way: Everyone needs to have a blog.

The potential upside of having one is just too great to ignore.
Not only will a blog offer you opportunities in all kinds of unexpected and immeasurable
ways, the writing will force you to organize your thoughts and analyze topics in ways that wouldn’t be possible otherwise.

In other words: The benefits that come from blogging will surprise you…over and over again.

Once your blog has either a) consistent search engine traffic or b) an established and loyal readership (preferably both!), the potential for making money is huge.
I cover the most basic monetization techniques for blogs in this very same newsletter.

Go ahead and make yourself a blog about your favorite hobby or one that follows your experiences with building an online business - personal blogs that develop a regular readership make A LOT of money.

Remember: every day you don't start your blog, money is being left on the table.
To learn how to start a blog that people will read in ebook form (how to create a website,
write about a topic you love, develop a loyal readership, and make six figures doing it),

Google Adsense - This is the simplest monetization method for a passive income website. Basically, you put the Adsense code on your website, people click on the links, and you get paid for every click.

Then you receive a check from Google at the end of the month depending on the
number of clicks.

Plain and simple (in my next newsletter I will explain the entire process behind how
Google Adsense works and why Google is one of the richest and most powerful
companies in the world).

This method USUALLY makes you the least amount of money of all passive monetization techniques (although in some cases it is the only viable option).

That is why you make your initial monetization technique Adsense (to get a foundation
eCPM [eCPM is earnings per 1000 impressions] with which to compare the rest of your results from testing).

Once you understand the process of keyword research and Search Engine Optimization,
I show you how to make this sample passive income website:

a website that is primarily monetized with Google Adsense.
Amazon Associates, Commission Junction, and Other Affiliate Programs -With these programs, you put an affiliate link on your website (this is a link pointing to another website with your tracking ID on it).

Then if someone clicks on that link, whatever they buy from that site, you get a commission on (the tracking cookies vary in length, but it could be anything they buy in the next 24 hours to anything they buy in the next 30 days depending on the program).

This method is a little more complicated to make money from, but if you do it right,
you can do VERY well.

This is because so many people go to whatever website from your affiliate link
to buy that one product you recommended, but then they decide to do some
extra shopping and buy a whole bunch of stuff.

That means you get commission on THE ENTIRE PURCHASE !
This method works best for websites where you recommend and review products
OR websites where your search engine traffic is highly targeted
(i.e. you rank #1 for "toaster ovens" and your website is a bunch of toaster oven reviews with links to Amazon where they can buy them).

It also works on blogs you have where you have a regular readership that trusts your opinion and you recommend specific products (using your affiliate link).


Websites that are monetized with affiliate links make a KILLING during Christmas
(my Amazon websites will make me more in November, December, and January than
they do the rest of the year).
Informational Product Websites - These are websites where you sell your own
downloadable product.

This could be an ebook, software, a video series, or any other product.

Basically if you are an expert in any field that people are looking for information on, you can put together an informational product on it (and use whatever medium works best - for making money online, a video series works best).

Then put up a website that tells people why the product you made has value.
You can use something like PayPal to charge for your product and then redirect them to a download page after, so it is pretty much a hands-free operation.

There are several third party credit card processing companies you can use to do this (including PayPal), but I personally like to use ClickBank and this is why: ClickBank allows other people to become an affiliate for you very easily.

This means that other people can send traffic to my website, and if that person buys a product, I give them a portion of the profit.

I like to participate in this program for all my informational product websites and give affiliates a generous 75% commission.

I like to participate in the affiliate program because even though I'm giving up a portion of the profits, those are sales I wouldn't have had otherwise. It's a win-win.

On my website, in the more advanced lessons, I teach you the entire creation of this sample digital product sales page website:
My very first ebook website that I put up years ago was “How to Become a Ticket Broker”:
and it continues to make me passive income to this day.

Membership Websites - Membership sites are probably the most complicated ones to start and become successful with, but if you can gain some momentum, these websites will make you the easiest and most consistent money out of any of them !
This is basically a website where each member has to pay a monthly fee to gain access.

If you charge $30/month to be a member of your website and you have 100 members, that's a steady $3,000 per month, and depending on the type of site you run, you may not have to do anything but maintenance (and you'd probably want to promote too, for more easy money…
I mean members!).

Include a forum within the website (not hard to do with a WordPress plugin) and some
kind of service that keeps them wanting to stay members, and you're set - your new
focus becomes getting more members while maintaining the site.

And you can offer an affiliate program too so current members can send you new members that you wouldn't have gotten otherwise.

Those are some of the most common ways for making money online that don't involve shipping physical products (which are E-commerce Websites - yet ANOTHER method
for making money online!).

The possibilities for making money online are truly endless.
What is the simplest way to make passive money online ?
Everyone knows that there is LOTS of money being made online by people all around
the world on a daily basis.

Every year the amount of money made online grows exponentially and hasn't showed any sign of slowing down, even during this terrible recession.

And even though everyone knows that money is being made online, they don't understand HOW money is being made online.
So how exactly are people making money online ?

To understand one method of making money online, let's examine one of the most
profitable companies in the world: Google.
Google commands the most search engine traffic in the world, and as a result is in
a very powerful position.

Why? Well let's pretend that we are Nike.
Because we are Nike, we want our website to rank #1 for shoes.
If we rank #1 for shoes, we are going to get a lot of traffic for people searching for shoes to our website (roughly 42% of searchers to be exact).

If we rank #2, we will only get about 25% of that traffic. At #3, about 10%.
After that, the numbers start to get pretty low.

You may as well not even exist on the Internet if you are on page #2 of the search results. The exact search item "shoes" is searched for roughly 1,160,000 times per month.

If Nike is at rank #1 in Google and getting 42% of that traffic, that is going to translate into almost 500,000 visitors to the Nike website that are interested in the word "shoes".

That is going to translate into A LOT of sales. If it is sitting in spot #3, that would be a little over 100,000 visitors. Still a lot of sales, but MUCH lower.

If they aren't in the top 10, they are missing out on a lot of action, and their company
will miss out on a lot of potential sales.

And because Google controls where a website ranks, they are in a position of power.
If they decide that Adidas is a more relevant search result for shoes than Nike is,
Adidas will make much more money online than Nike does on the Internet.

And Google has that power over every industry in the world! So how does that ranking
power translate into money for Google ?

Well, if you ever search for anything in Google, you may notice that the top two or three results have a slightly differently colored background.

This is because those are paid search results (as opposed to the natural results
below them, which are referred to as organic results).

These top (differently colored) results are paid for by those companies so that their links
can rank at the top of Google search engine results.

Google is basically a lead generator to lots and lots of companies around the world.

And whenever a regular searcher clicks on one of those paid links, the owner of that
link pays Google for that click.
With millions of searches every single day, Google pulls in A LOT of money.

And it makes sense that companies would pay for links, and this is why:
Let's say that you are Nike and you know that 1 out of every 50 people that searches for "shoes" online will buy a pair of shoes if they land on www.nike.com.

With this knowledge, you can calculate how much you could spend on a Pay-Per-Click (PPC) campaign with Google and be profitable.


If the average pair of shoes makes Nike a $50 profit and each click costs an average
of $.50, then out of every 50 clicks you pay for, at least one pair of shoes will sell,
and therefore you will make a $25 profit (you paid $25 for 50 leads
and made $50 profit off of the sale).

In other words, if the leads from Google cost you less than amount of profit from those leads, it makes sense to set up a PPC campaign with Google and get your links on the top of the search results.

And Google just pulls in the money from all the companies out there that are doing this, even if it's just a dollar or two at a time (don't forget how many searches there are per day on Google though).

So how does this translate to regular people like ourselves making money online ?
Well Google has a program called Google Adsense which allows website owners to put those same paid links on their own websites.

And when someone clicks on one of those links on one of those websites, that company pays Google, and then Google pays the website owner a portion of that money.

Therefore, the first step to making a passive income online is to make a website that generates traffic, and the most basic way to monetize that traffic is with Google Adsense.

This is the foundation of everything I teach on my video lessons blog: how to generate free traffic to your websites and how to monetize that traffic.

The simplest monetization method to implement is Google Adsense, but eventually I will teach you other monetization techniques for you to test that can result in much higher eCPM (earnings per thousand impressions).

If I want to make money online, where do I start ?

I have been making money off the Internet for several years now and have had many websites fail and many websites succeed (succeed meaning they make money passively, fail meaning they don't do anything).

Now that I understand how the system works, I understand one of the biggest factors to building a successful website: doing proper research before even starting the process of building a website !
Many people (myself included, when I was a beginner) go about trying to make money online in the wrong order; they have an idea and then build a website based on this idea and then later on hope it pays off.

This can cause many hours of work and frustration for a project that never
makes a cent, and will cause a lot people to give up on their dream
of making money online forever.

What is the correct sequence of action when starting a website to make money online ?

Do your research first! What exactly do I mean by that? Google provides the data for how many times every word (also known as a "keyword") is searched for around the world on a monthly basis.

If you go into Google and search for the "Google Keyword Tool," you will be able
to look up any keyword you can think of and see how many times it is searched
for on a daily basis.

UPDATE: Google got rid of the Google Keyword Tool and replaced it with the Google
Keyword Planner.

Luckily, the new tool also provides the information we need! Note: Google is constantly making updates to the Google Keyword Planner, and sometimes won't display all the information you need to do proper keyword analysis.

In the case that you can't get the information you need from the Google Keyword Planner, some other popular tools that provide the same information are Long Tail Pro and Secockpit.

You can also do a Google search for "keyword research tool" and you'll find several other tools that provide that same information.

Then just pick whatever tool you prefer and proceed as usual. :) You can also look up the value of that keyword if it is used in a Pay-Per-Click (PPC) campaign.

In other words, you can look up how much advertisers will pay Google every time someone clicks on a link and generates a lead for that company.
Certain keywords are worth more money than others.

This is because the payoff is much higher for certain industries than others (a click for "health insurance" or "buy car" will be much higher than "hair brush" or "white socks").

This is because someone interested in buying health insurance or a car has the potential
to spend A LOT more money than someone who might be interested in purchasing
a hair brush or white socks.

So why is this information important to someone who is trying to make money online ?
Well, with this information we have some very important metrics related to a keyword:
how many searches there are per month for that keyword and what the value
of that keyword is as a paid lead (also known as the Cost-Per-Click or CPC).

We also know what percentage of traffic a #1 ranking in Google will bring on average: 42%. We also know how much Google pays it's publishers
(i.e. the people who place their Google Adsense on their website): 68%.

We also know the percentage of people who land on your website that will click on
a paid link from Google on average (assuming good Ad placement): 4%.
So what can we do with all these numbers ?

We can calculate the minimum amount of money a website can make monthly when
it ranks for a specific keyword in Google.

I say minimum because Google Adsense is generally the lowest money making
method for monetizing a website online.

It is also the easiest and that is why it is the introductory method I use, but once you become more experienced in making money online, you will learn other monetization methods that can make you much more money with the same amount of traffic to your websites.

So how do I calculate the amount of money a website can make if it ranks #1
for a specific keyword ?

The formula is: (Number of Searches) * (Cost Per Click) * (.42) * (.68) * (.04)
The .42 is the average percentage of visitors that will land on a website that ranks #1, the .68 is the percentage of earnings that Google will pay its publishers, and the .04 is the average percentage of people who will click on your website when they land on your page.

So if for example, you look up the keyword "mountain bikes" and find that it is searched for on average 45,000 times and has an average CPC of $1.00, this would be its monthly potential: (45,000) * (1.00) * (.42) * (.68) * (.04) = $514.08

You would earn about $514.08 in passive income if your website ranked #1 in Google for "mountain bikes" and you put Google Adsense on your website.

If you were to monetize with something like Amazon Associates, Ebay Affiliate Network, Commission Junction, or something else, your earnings could be much higher than that.

Note: If you want to look up some keyword values in the Google Keyword Tool,
be sure to look up the EXACT match keywords and not the BROAD match keywords
(this is because we want to use only searches that type in that EXACT keyword,
not keywords that includes those words or have some mix of them).

Also be sure to use the GLOBAL average monthly searches instead of LOCAL (this is because we can drive traffic from all around the world to our website, not just our country).

So now you know the minimum amount of money you will make when you rank #1 in
Google for any keyword by using this formula.

To start playing around and doing a little research, check out the Google Keyword Tool:
You can also watch a full free VIDEO lesson of me doing actual keyword research using the Google Keyword Tool:

UPDATE: I have uploaded a new second video on that page showing how to use the new Google Keyword Planner (Video Lesson 2.4), but be sure to watch BOTH videos entirely !

Note: Google is constantly making updates to the Google Keyword Planner, and sometimes won't display all the information you need to do proper keyword analysis.


In the case that you can't get the information you need from the Google Keyword Planner, some other popular tools that provide the same information are Long Tail Pro and Secockpit. You can also do a Google search for "keyword research tool" and you'll find several other tools that provide that same information.

Then just pick whatever tool you prefer and proceed as usual. :)
The next step is to figure out how competitive each keyword is by learning how to judge the current top 10 ranking websites for those keywords in Google's search results.
You can do this by checking their PageRank.

If you want to accurately figure out if YOU can rank a website for one of those keywords without too much work (because remember, if it's too much work, it's not worth it - easier keywords can be found), you can watch the free VIDEO lesson of me doing competition analysis for keywords using PageRank:

I hope you're starting to get an idea of how regular people ACTUALLY make online…
by doing research BEFORE they make the website !

The Structure of a $1,000 per Month Passive Income Website To understand the proper structuring of a $1,000 per month passive income website, you need to understand how Google ranks their websites.

Anyone who has ever heard of Google has probably heard of their "top-secret" algorithm that they use to sort their search results.

Well the truth is that the foundation of that "top-secret" algorithm isn't very much of a secret
at all (Want to know how everyone knows ?
Through Google search haha!).

The heart of Google's entire search engine algorithm is links.
The more links a website has pointing to it from other websites, the more powerful and authoritative it is in Google's eyes.

That's it...that is what it all boils down to.
Sure, there are lots of other factors that make Google's results extra accurate and relevant (and a lot of those are still secret), but the number of backlinks to a website are the factor given the most weight.

So why does Google keep claiming that their search algorithm is much more complex
than it actually is ?
Well, one of the main reasons is that it is in Google's best interest to keep their search
engine inner-workings mysterious.

For one, it keeps competing search engines from using their algorithms (Google is by far the most used search engine because it consistently gives the most relevant results, and they want to keep it that way).

Another main reason is that Google doesn't want any websites trying to manipulate
the system to gain a top ranking (remember from my earlier email how much more
a#1 ranking is worth than a #5 or #10 ranking ?).

Google is very against people trying to manipulate their rankings…
they would rather all rankings be natural without anyone trying to artificially inflate their backlinks (this makes sense because they believe that the best results would
be produced by the websites that naturally attract the most links).

Unfortunately for Google, backlinks are the best way to judge a website's legitimacy and people who are in the business of making money online know this fact very well !

So you have better idea of how it all works, Google ranks each website by assigning
it a number called PageRank.

A PageRank can be anywhere between 0 and 10, with 10 being the highest possible rank.

Google uses these numbers to give a rough assessment on how authoritative a website is, and generally websites with higher PageRank will rank higher in searches for more keywords.

Every time a website links to another website on the web, that means that the website
is essentially giving a positive review of that other website.

The more links a website has from different sources, the more authoritative that website becomes.

Also, if a website with very high authority gives a link to a website with a much lower authority (i.e. - lower PageRank), that website will immediately gain credibility for having gained a link from an already credible site in Google's eyes.

To put it plainly, the more links your website has, the better it will rank in Google (especially if some high PageRank websites have linked to your website).

And although Google cannot stop website owners from artificially inflating their PageRank and backlink profiles to get better rankings in searches, they can certainly make it more difficult or scary to do so.

They do this by penalizing websites they suspect are engaging in that practice.

This is known as black-hat search engine optimization (SEO) and Google has automatic triggers within its algorithm that will penalize websites that are caught doing black-hat SEO (essentially, shortcuts to gaining better rankings).

A penalty can range from pushing your website to the last page of search results temporarily, to a complete deindexing of your website.

A deindexing from Google pretty much means the death of a website, as you will never get any significant amount of organic traffic and all your work will be lost.
The practices I teach are white-hat SEO.

These practices are the ones that Google encourages.
They will bring you slower earnings and traffic numbers at the beginning, but they will make you the most amount of money over time.

Not only that, they will safeguard your portfolio so you will never have to worry about penalties from Google (in fact, you will be rewarded in the long run).

And trust me when I say you DO NOT want Google to notice that you have been messing around with black-hat SEO (I have friends who have lost website portfolios that were producing over $20,000/month because Google decided to deindex their portfolio due to shady link building practices...all at once).

Developing a steady-growth and passive income portfolio that will be safe and continue to grow for years and years is what my entire program is founded on,
and all my free video lessons are founded on white-hat SEO link building practices
(that is why the "get rich in 30 days online" Internet courses never work…
they don't last long in Google).

So how does this knowledge relate to making a $1,000 per month passive income website?

It's because I am going to show you how to structure a website and link building campaign
so that each post ranks #1 for their target keyword.

Each keyword chosen must have a potential passive earnings income of at least $50 per month, and the website will have at least 20 posts on it. $50 per month * 20 posts = $1,000. Want to see how an example of how a white-hat SEO website is structured ?

Check out a fully Search Engine Optimized sample website that is designed to make $1,000 in passive income per month here:

A full explanation video lesson of how this website was made (and why it was made this way!) can be found here:

. Obviously this lesson is relevant only AFTER you do your keyword research !
But once you have, you are ready to make your first passive income website. ;)

The next part of the process is learning how to structure a link building campaign:
Remember, only white-hat SEO link building practices are taught for a safer portfolio and more money in the long run! Also note that this passive income website is $1,000 per month because it is based on only 20 posts total.

There's no reason not to make a website with 100 keyword researched posts.
And then make 10 more of those websites.
Like so many things in life, making money online is a numbers game.
More websites + more posts = more traffic = more money.
THAT is the foundation of making money online.

How to Make a Website or Blog If you are serious about making money online, the first thing you need to learn is how to make a website - if you don't learn to do this, you'll never be able to make any significant amount of money online, ever.

Today I'm going to show you how to make a website (or blog) on its own domain, without coding, using WordPress (it's a surprisingly simple process).

These are professional websites with any look that you want (and can incorporate anything that you want, including social media buttons, "buy now" buttons, mailing list forms,
Google maps, etc.).

Note: When I say we will be creating a website using WordPress, I don't mean creating one through the WordPress website.

Websites created through there are severely limited in what you can do with them and offer very little flexibility overall.

The method I teach enables you to create truly professional websites by installing
the WordPress software and you won't be limited in any way.

Not only is WordPress very easy to use, it is 100% free and makes your website
completely customizable.

Over 15% of websites online have been created with WordPress; if you can use Microsoft Word, you can make a website using WordPress (my LIONS CLUB website
was made using WordPress...and I don't even know any code!).

Set aside one hour and make your first website TODAY !
The point of today's exercise is simply for you to get your feet wet and to get a website
online that you can play and experiment with.

Don't worry too much about what this first website is going to be about;
just get something online.


After you complete this first project and feel comfortable with the process of putting
together a professional looking website, then you can start developing your passive
income website portfolio.

If you don't know what to make your first website about, a fun first project could be building
a website for your new side business: freelancing websites for others.

After all, once you're done with the first four lessons, you'll be qualified to build fairly basic,
but professional looking websites.

Then you can start charging people $500 per website to make yourself some extra money ! When I first learned how to make a website with WordPress,
I used to post my services on Craigslist daily, and I would get at least two to three
gigs per month.

You can simply make your website YourName.com or YourNameWebsiteCreationServices.com. If you decide to go this route, here is some freelancing advice to help you get started:
http://mikeomarphotography.com/freelancing-advice

You can also make yourself a blog about your favorite hobby or one that follows your experiences with building an online business - personal blogs that develop a regular readership make A LOT of money.
Remember: Everyday you don't start, money is being left on the table.

You want to make sure you take action as you read through my book or you will find
yourself a month down the road without having accomplished anything !
If you do have any trouble with building your first website today, simply email me
and I will be happy to respond to your email.

In other words, once you have gone through this ebook entirely, you will be a qualified freelance web designer, since most websites will be within your ability to design !
I charge $500 per website to clients, which: 1)
is MUCH cheaper than my competitors 2) means I make about $250 per hour !
What should the domain name of your first website be?
(or something along those lines).


(or something along those lines). Want to know what mine is ?
:) Note: The following 4 chapters are the first 4 chapters of my other ebook “How to Make a Website or Blog with WordPress WITHOUT Coding, all in under 2 hours !”

If you would like to purchase that ebook to get access to ALL the lessons on WordPress,

Note: Everything you need to build a professional blog or website can be found right in this ebook and on my video series at
I only mention the ebook for those of you who want extra WordPress training.

Note: ALL the lessons in this ebook can also be found on
in video form !
How to Buy a Domain(s) and Hosting
The following lessons on how buy a domain, buy a hosting account, connect the two accounts, and install WordPress can also be found in video form on this page:

I suggest you watch that video in addition to the reading below.
There are two things you need to buy in order to own and operate a live website:
the domain and the hosting.
The domain of the website is the URL or the website address
A standard domain will cost you about $15 / year.

The hosting is where all the information and content of your website is stored.
This information is stored on a server somewhere (a server is basically a giant computer)
and you pay to rent out some of the space.

A standard hosting package will cost you about $10 - $20 / month.
Those are the bare essential costs associated with owning and operating a live portfolio
of websites (and therefore, an online business).

Step 1: Buying a domain name.
I'm always creating new blogs because you can literally set them up and make them look professional in less than an hour.

Any idea pops in my head and I make the website - after all, it only costs $15 / year
for the domain.

When picking a domain name, make sure it is simple to remember, fairly short
(ideally 3 words of less), and easy to spell.

I use GoDaddy to purchase domains.
To purchase your domain, click on this link:
For more details about the checkout process and recommended settings, please watch the video tutorial I linked to above.

Step 2: Next you need a hosting account.
The most important thing for running an online business is having reliable hosting.

If you don't, you are risking your entire online business (this is because unreliable hosting companies have servers that go down making your websites crash or go offline, and some of them don't even keep backups of your websites, making you lose your hard work forever).
I use HostGator to host a huge portion of my website portfolio.

They offer high quality and reliable hosting at a fantastic price
and offer 24 / 7 tech support (which is really nice to have whenever things go wrong
and you aren't a technical person, like me!).
To purchase hosting, click on this link:

USE THE FOLLOWING HOSTGATOR COUPON CODES WHEN PURCHASING YOUR HOSTING ACCOUNT: lionsclub100 - 25% OFF THE ENTIRE ORDER (Replace the coupon code that is already typed in, which is only worth 20% off the entire order).

OR: lionsclub60 - 60% OFF THE ENTIRE ORDER IF THE ORDER IS ONE YEAR IN LENGTH OR LONGER. OR: lionsclub1000 - FIRST MONTH FOR $0.01 (ONE PENNY) WHEN YOU ORDER THE MOST BASIC HOSTING PLAN.

In other words, use “lionsclub100” for orders under one year or “lionsclub60” for orders
that are one year or longer.

Use “lionsclub1000” only if you purchase the most basic hosting plan
(this is the worst deal of the three).
For more details about the checkout process and recommended settings,

please watch the video tutorial I linked to above.
Installing WordPress Once you have purchased your domains and your hosting account, you'll need to login to your cPanel.

Once you are at the cPanel, you're going to scroll down and click on the button that says “WordPress” under the “Softaculous Apps Installer” category.

If you are having any trouble with this process, just livechat with HostGator's support team and they'll get you to your cPanel and to the Softaculous App
(their livechat is available 24 / 7). :)

These are the options you should pick when installing WordPress: Choose Protocol:
http:// (or if you got SSL, then pick https:// .

Choose Domain: Pick the domain you want to install WordPress on.
At first, there will only be the domain that your hosting account is associated with.

After installing this first one, I'll show you how to install WordPress on your other domains.
In Directory: Make it blank.
Database Name: Leave as is.

Table Prefix: Leave as is.
Site Name: Pick the name of your website (can be changed later).
Site Description: Pick a tagline for your website (can be changed later or left blank).
Enable Multisite (WPMU): Unchecked.

Admin Username: Pick something (but don't leave it as “admin”!).
Admin Password: Pick something (make it hard!) and write it down somewhere.

Admin Email: Your personal email is fine (can be changed later).
Select Language: This is your preference.
Limit Login Attempts: I would recommend checking this.

This installs a plugin that helps prevent brute attacks of people trying to figure out your username and password by temporarily blocking people who have messed up the login information three times in a row.

Under the “Advanced Options” area (these can be chosen based on personal preference, but I wrote down my preferences below): Disable Update Notifications: Unchecked.

Auto Upgrade: Checked. Auto Upgrade WordPress Plugins: Unchecked.
Auto Upgrade WordPress Themes: Unchecked.

Automated Backups: Once a week.
Backup Rotation: 4 Then press the “Install” button.

WordPress should now be installed on your website! If you type in your domain into your web browser, you should see a plain looking website without any actual information on it except for your website title and a “Hello world!” announcement in the middle; that is the default WordPress installation.

If you are NOT seeing the default WordPress installation, there are a couple of things you can try first before contacting technical support:

1. Clear the cache on your browser and then reload your website.

If you don't know how to do this, just search how in Google with whatever browser you're using (for example search for: how to clear cache on browser Google Chrome or how to clear cache on browser Internet Explorer).

It should only take a few minutes to clear your cache.

Once you do this, try reloading your website to see if you now have the default WordPress installation on there.

2. Wait some time.
Sometimes it takes a while for the whole process to complete with the new domain connecting to the servers and then the installation process.

It supposedly can take up to 24 hours for all of this to complete, but I've never seen it take longer than a couple of hours.

Note: To add WordPress to other domains within your account, you have to do one additional step. Within your cPanel, go to “Addon Domains” under the “Domains” category.

Once inside, type your domain in the “New Domain Name” box (you must have already purchased this domain earlier).

In the “Subdomain or FTP Username” box, pick a username and write it down somewhere.
In the “Document Root” box, the information should have auto-filled in after you typed in your “New Domain Name”, so just leave it as is.

Then pick your password (make it hard!) and also write it down somewhere.
Then press the “Add Domain” button and you are set.

Now start the exact same process as earlier, by scrolling down to the “WordPress” button under the “Softaculous Apps Installer” category. :)
Note: These past 4 chapters are the first 4 chapters of my other ebook.


“How to Make a Website or Blog with WordPress WITHOUT Coding, all in under 2 hours!” If you would like to purchase that ebook to get access to ALL the lessons, you can purchase it here: http://makemoneyfromhomelionsclub.com/ebook1

All the remaining lessons on how to make a website can also be found at http://makemoneyfromhomelionsclub.com in video form (lessons 1.2 - 1.4) !

Watch these lessons (and make yourself a website) before continuing, as we will be utilizing what you learn to complete your passive income websites in the rest of the ebook !

It should not take you longer than an hour or two to get your first website up.
In addition to that, the WordPress platform is very intuitive, so you’ll learn how to use it quickly and easily with trial and error.

Note: In these video lessons you will learn how to install free themes for your blog(s)
or website(s).

However, if you are trying to create a professional looking blog or website that attracts
a vast and loyal readership (which you should be!),

I would recommend looking into using premium themes designed by professional web designers (all my major websites use premium themes).

They aren’t expensive, are highly customizable in ways that free themes usually aren’t,
and will greatly increase the credibility of your blog or website.

The best resources for affordable premium WordPress themes can be found on the following page under “Premium Themes”:
http://makemoneyfromhomelionsclub.com/resources

Again: all my resources for building websites and developing an online passive income
are on that page, so you should go ahead and bookmark it for future reference !

Step 1: Planning out Your 10 Websites through Keyword Research using the Google
Keyword Tool Note: The entire plan for building a $5,000 per month passive income website is shown in a video on this page:


However, the plan won’t be comprehensible until you’ve either read this ebook first, watched all the prior video lessons first, or done both.

Each chapter in this ebook has supporting video lessons to accompany it.

For this chapter, you can watch me doing the keyword research I describe below
in a video on this page:

I highly suggest watching this video in addition to the reading below.

UPDATE: Google got rid of the Google Keyword Tool and replaced it with the Google Keyword Planner.

Luckily, the new tool also provides the information we need !
I have uploaded a new second video on that page showing how to use the new Google Keyword Planner (Video Lesson 2.4), but be sure to watch BOTH videos entirely !

All the same lessons and concepts still apply.

Note: Google is constantly making updates to the Google Keyword Planner, and sometimes won't display all the information you need to do proper keyword analysis.

In the case that you can't get the information you need from the Google Keyword Planner, some other popular tools that provide the same information are Long Tail Pro and Secockpit.

You can also do a Google search for "keyword research tool" and you'll find several other tools that provide that same information.

Then just pick whatever tool you prefer and proceed as usual. :)

The action plan to build a $5,000 per month passive income website portfolio is going to be made from 10 separate websites, with each website having a targeted earnings level
of $500 per month each.

Each website will have at least 10 posts each, with each post of each website having
a targeted earnings level of $50 per month average (or higher!).

The way each post will be earning its $50 per month is through Google Adsense advertisements (from the introductory chapters, you already know that when people click on those links, Google pays the website owner).

The way we will determine what each post is going to be about is by doing keyword research.

From the introduction you should already understand what keyword research is and why
it is so important when starting any online endeavor.

Knowing the average global monthly searches for a keyword, as well as the
Cost-Per-Click of a keyword, are important when evaluating any online business:
those metrics give you a full scope of the industry that you are investigating
(size, value, etc.).

The formula we will be using for calculating the amount of passive income a website can make if it ranks #1 for a specific keyword when monetized with Google Adsense is:
(Number of Global Monthly Searches) * (Cost Per Click) * (.42) * (.68) * (.04)

The .42 is the average percentage of visitors that will land on a website that ranks #1, the .68 is the percentage of earnings that Google will pay its publishers, and the .04 is the average percentage of people who will click on your website when they land on your page.

So if for example, you look up the keyword "mountain bikes" and find that it is searched for on average 45,000 times and has an average CPC of $1.00, this would be its monthly potential: (45,000) * (1.00) * (.42) * (.68) * (.04) = $514.08

You would earn about $514.08 in passive income if your website ranked #1 in Google for "mountain bikes" and you put Google Adsense on your website.

Note: The formula gives a PREDICTION of what a keyword will make; sometimes the actual earnings are off (could be much lower or much higher).
But when done with several keywords, the law of averages works in the end.

That is why the plan is to make a lot of websites with a lot of keywords !

The number of global monthly searches of a keyword and the cost-per-click of a keyword can be found using the Google Keyword Tool:
Go ahead and visit that website and start learning how to use the Google Keyword Tool.

Start by typing in a random word into the search box.
Google will return with a list of related keywords to the initial keyword you typed in,
and all those words will have related data columns beside them.

The only data column we care about right now is the “global monthly searches” column.

Note: When you go to look up keyword values in the Google Keyword Tool,
be sure to look up the EXACT match keywords and not the BROAD match keywords
(this is because we want to use only searches that type in that exact keyword and
no other words mixed in).


Also be sure to use the GLOBAL average monthly searches instead of LOCAL
(this is because we can drive traffic from all around the world to our website,
not just our country).

If you were to type in the keyword “cement”, the results page should look something like this (note that I put the setting on “EXACT”):

So now we have the global monthly search volume of “cement” (60,500 searches in Google), as well as the global monthly searches for a bunch of other related keywords,
all listed in the screenshot

The next step is to download that entire database of keywords as a “CSV for Excel” by pressing the “download” button (the button can be seen on the top left area of the
screenshot above).

Once you have downloaded that list, you will want to determine the CPC of the main
keyword you typed in (in this case, “cement”).

Once you have your CPC value, go back to your Excel download and make a column of just that CPC number and put it beside the column where the global monthly searches are
(in this case, the CPC of “cement” was $1.88).

Then make a new column where the value is the total multiplication of the (global monthly searches column) * (the CPC column) * (0.42) * (0.68) * (0.04).

That column represents the potential passive income monthly earnings of the keyword
if it ranks #1 in Google.

Once you’ve done this, your Excel sheet should look something like this: In the screenshot, the values range from $51.55 to $388.74 in potential monthly earnings for each keyword.

This process that we did above is one that you will repeat several times over for several different keywords spanning 10 different categories or topics
(for your 10 different websites).

For the example above, say you want to continue with the theme of cement and you decide you want to make one of your websites about “construction.

” Some other word lists you could add to the list above could be the results of the Google Keyword Tool from things like “construction”, “concrete”, etc.

Note: When you calculate the potential of the related keywords of each of those new terms you typed in, be sure to update the CPC of the main keyword.

In other words, for the CPC of “cement” we were using $1.88. When you get the related keywords for “concrete”, be sure to use the CPC of “concrete” (even though they shouldn’t be that dissimilar, since they are in the same category of words).

Put all those results into that same Excel sheet until you have a list of thousands
of keywords that are related to “construction”, all with their potential earnings listed
in one of the columns.

At this point delete any keywords with an earnings potential of less than $20 (some people will delete anything less than $30 or $40 or $50).

The lower your cutoff point, the more work ahead of you, but also the more likely your
website will be successful.

This is because you will find more keywords that are rankable, and it will force you to add more posts to your website (the more posts your website has, the more potential it has to generate traffic, which means the more money it will make in the long run).

Remember, your willingness to not take shortcuts and put in the work is what will make you successful in this business !

From this database, we will be figuring out which keywords will make us the most money AND be the easiest ones to rank in Google.

That final list will be the foundation of how we structure one of our passive income websites.

So why are we making 10 separate websites instead of putting ALL the keywords on the same website ?

There are a few reasons for this.
The first one is that a website that is all about one specific theme or industry makes
it easier to rank all the targeted keywords (the website strengthens itself by having
a bunch of related posts).

Each new post on a website is easier to rank than the post before it because the website gains strength every month with keywords related to its topic.

A “general” website wouldn’t be able to do that.
The second reason is that not all websites perform as well as others.

Some websites rank really well and really quickly in Google and others perform much more weakly and have much more difficulty gaining traffic, even if all the websites are treated exactly the same.

As you will see later, the top three or four performing websites will be the ones you continue to focus on and grow.

Working on websites that perform well right off the bat and already have momentum are the way to grow in this business exponentially.

Ok, so now you understand how keyword research is performed to calculate a keyword's monthly earnings potential.

What is the actual plan? Your task is to make 10 separate keyword databases like the one above spanning 10 different industries, with each list containing hundreds of keywords each (thousands would be even better).

And then when each list is listed in order of potential monthly earnings, cut off any keywords with less than $20 potential.

Those 10 different keyword list categories will be what your 10 websites are eventually going to be about.

Step 2: Doing Competition
Analysis with PageRank using Open Site Explorer or Market Samurai
For this chapter, you can watch me doing the competition analysis I describe below using Open Site Explorer in a video on this page:

I highly suggest watching this video in addition to the reading below.
You can also watch me doing competition analysis using Market Samurai in a video
on this page:

Doing keyword research with Market Samurai is easier, faster, and more thorough, but it isn’t free like the first method I teach.

That is why I am showing you both methods.
I highly suggest watching both videos, since you can learn valuable tips from each of them, regardless of which method you choose.

If you are interested in purchasing Market Samurai, you can get a discounted version
by clicking here:

(it is listed under “keyword research”). If you are interested in trying out Market Samurai for a free one week trial, click here:
http://makemoneyfromhomelionsclub.com/marketsamuraitrial
Or you can also find a link for that on
(also under “keyword research”).

The next step of the action plan is to do competition analysis for every keyword
on all ten of your lists.

The point of the competition analysis is to figure out if ranking a keyword #1 in Google
can be accomplished for a reasonable amount of work.
In other words, how do you figure out if ranking a keyword #1 in Google is a realistic goal ?

Method #1: Moz's Open Site Explorer Page Authority Note: You can see me doing keyword research using this method in the video lesson I linked to above.

For this method, we will be checking the PageRank of the top 4 current Google
search results for each keyword.
What is PageRank ?
Google ranks each website by assigning it a number called PageRank.

A PageRank can be anywhere between 0 and 10, with 10 being the highest possible rank. Google uses these numbers to give a rough assessment on how authoritative a website is, and generally websites with higher PageRank will rank higher in searches for more keywords (in time, all your websites will grow in PageRank!).

For this plan, we will be checking to see if any of the top 4 results have a PageRank
of higher than 3.
If any of those top 4 results do, then that keyword will be crossed off the list, since it would be more work than it’s worth to try and rank #1 for that keyword.

Remember: we are checking the PageRank of the specific pages listed in the results, which isn’t necessarily the PageRank of the homepage of the website (different pages on the same website can have different PageRank).

Note: Every now and then we will have a keyword with really high potential monthly earnings that just barely doesn’t qualify (like if there was just one website with a PageRank of 4 in the top 4 results and the rest were lower).

In cases like this, I would keep the keyword on my spreadsheet instead of deleting it (and come back to it in the future once my website is bigger and stronger).

Note: This is a very simplistic method of doing competition analysis (there is much more that can be analyzed). So why are we doing it this way instead of in a more in-depth method ?

Mainly because we are doing a “blanket” approach, where we will put out lots of websites with lots of posts, and then let our traffic results guide the rest of the action plan (through what Google Adsense and Google Analytics tells us about our traffic).

Doing research with Market Samurai is much more thorough. So how do we check the PageRank of the top 4 search results? We will be using Moz's Open Site Explorer (it is the free, but slow method).

This tool will give us something called the Page Authority. Because Google doesn't
publicly update their PageRank very often (although they constantly do it internally),
we will be using Moz's Open Site Explorer Page Authority to judge the strength
of a website when doing our research.

PageRank and Page Authority are essentially the same thing, except PageRank is on a scale from 1-10 and Page Authority is on a scale from 1-100: PageRank 0 = Page Authority 0-9 PageRank 1 = Page Authority 10-19 PageRank 2 = Page Authority 21-29 etc. PageRank
9= Page Authority 90-99

I usually describe everything in terms of PageRank because that is how it is used in the industry, but when we go to actually do our research, we'll be using Page Authority to judge our competition (since that one is updated more consistently).


To figure out the Page Authority of websites, you'll first need to download Google Chrome. Once you have downloaded Google Chrome and have that browser open, do a search for “Moz's Open Site Explorer Chrome Extension.”

Find it in the results (the “MozBar”) and install that extension onto Chrome
(it is a singe click process that is done automatically).

Once the MozBar is installed, you will notice an “M” button on the top right of your browser. Press it so that it highlights blue
(when it is highlighted blue that means the extension is active).

Now you are ready to start the long process that is competition analysis.

Type in your very first keyword into Google and press “search.” You'll notice that all the results have a little stat bar below them now giving you different metrics about that website.

The one that we care about is the very first one “PA” (which stands for Page Authority).

Check the Page Authority of the top four results. If all top four of the results are Page Authority of 39 or less, that keyword qualifies and is kept on the list. If not, it is not worth the effort to rank so cross it off the list.

The final keywords left on your spreadsheet we will refer to as “blue” keywords.

Remember that we are checking the Page Authority of the top four ORGANIC search results (not the PAID search results that are labeled as “ads” and have a slightly different color background). Ignore the PAID search results.

Note: Most keywords will NOT qualify.

Thorough keyword research is a long and difficult process, but finding high paying and easily rankable keywords in the beginning will make the entire rest of the process that much easier.

Don’t give up, even when it seems like there are very few valuable, rankable keywords out there – there are LITERALLY millions !

Note: You will sometimes see results from Wikipedia or YouTube in the top four results. Pages from those websites ALWAYS have an extremely high Page Authority.

However, in a lot of cases, a YouTube video or Wikipedia page will not be something the searcher will be interested in based on the keyword he typed into Google
(you need to use your own judgment here).

If this is the case, you can ignore this result !
An example would be something like the keyword “brass door knobs.”

If a person is typing that into Google, he most likely wants to make a purchase, and that user wouldn't be interested in a YouTube or Wikipedia result about “brass door knobs” and would most likely skip them.

That's why those results can sometimes be ignored in our analysis and make it more likely that the keyword will qualify as “blue.”

Use your best judgment to decide if certain results in the top four can be ignored !
The competition analysis part of this process is long and tedious.

So remember: if you were offered no pay for six months for 40+ hours of work per week,
but after those six months, you got $5,000+ per month for the rest of your life,
would that be worth it to you ?
That thought should keep you motivated !
The remaining keywords on your 10 lists after your analysis will be the keywords you will be targeting with your new websites.

The total potential of all keywords added up for one website should be at least $500, and there should be at least 10 keywords per website (so for ALL websites together, at least $5,000 potential and 100 keywords).

But if you do the keyword research thoroughly, you will find many more keywords and have
a much higher potential overall.

In the end, this is a numbers game.
More websites + more posts = more traffic = more money.
THAT is the foundation of making money online.

Method #2: Market Samurai Note: You can see me doing keyword research using this method in the video lesson I linked to above.

The second method for doing keyword research is using a keyword research tool called Market Samurai.

Market Samurai is a great “all in one” tool that helps you in the entire research and execution process of building any kind of online business from beginning to end. In my video I only show you the competition analysis part of the tool, but the tool does far more than that.

In addition to watching my video using Market Samurai, I suggest watching all the tutorials made by the creators of the product themselves so that you can see the full power and
value of this tool.

Here is a screenshot of the “SEO Competition” results page of Market Samurai:


As you can see, much much more information is provided about each result than
with the “MozBar.”


With Market Samurai you can develop more sophisticated methods of keyword research and competition analysis, as well as develop your own methods for determining your own “blue” keyword formula.


Market Samurai provides their own competition analysis tools and metrics as well, which can be learned within the tutorial videos they provide.


Note: I definitely recommend using Market Samurai and watching all their tutorials.


Not only does their software provide all kinds of great information that's useful for this kind of research, it's the tool you want if you want to take this business seriously.


Market Samurai also offers their own video training material to learn even more about the keyword research, competition analysis, as well as the later processes you will go through when expanding your online business.


I only present Moz's Open Site Explorer because it is a free alternative for those that can't afford Market Samurai at the moment.


If you are interested in purchasing Market Samurai, you can get a discounted version
by clicking here:
or
(it is listed under “keyword research”).


If you are interested in trying out Market Samurai for a free one week trial, click here:
Or you can also find a link for that on
(also under “keyword research”).


The remaining keywords on your 10 lists after your analysis will be the keywords you will be targeting with your new websites.


The total potential of all keywords added up for one website should be at least $500, and there should be at least 10 keywords per website (so for ALL websites together,
at least $5,000 potential and 100 keywords).


But if you do the keyword research thoroughly, you will find many more keywords and have a much higher potential overall. In the end, this is a numbers game.
More websites + more posts = more traffic = more money.


THAT is the foundation of making money online.


Step 3: How to Structure your Passive Income Websites based on the Final Keyword Lists and Onsite Search Engine Optimization Now that you have your final 10 lists of blue keywords, it is time to build a website for each one.


For each website, simply buy a domain that has the topic name in it, and ideally includes a word that is in a lot the blue keywords you found.


For example, if your website is about construction, and many of your blue keywords include the word “cement”, you could buy a domain
(just an example).


No need to spend too much time picking the domain names.
Next install WordPress on each of them, as described in the earlier chapters.
Eventually your websites should all be structured just like this one:
Use this website as a sample and guide for all the websites of this type that you create.


For this chapter, you can watch me properly structuring a passive income website
in the three video lessons on this page:




I highly suggest watching these videos in addition to the reading below.


How to Structure your Keyword Posts The first thing we’re going to talk about is how to structure your posts.


Every single blue keyword you’ve found is going to have an article written for it, and each article will become a separate post on your website.


The goal is for each of these posts to take the #1 ranking for their targeted keyword.


Follow these instructions when writing your articles:


1. You want to make sure that each article is informative and useful – ideally the best information related to that blue keyword and worthy of the #1 spot in Google
(i.e. – if your keyword is “toaster ovens”, make a post reviewing the most popular toaster ovens on the market and what to look for when making a purchasing
decision, etc.).


2. Make each article at least 500 words in length.
If the article needs to be longer to cover everything you want to say, that’s even better.
3. Make sure the blue keyword is in the post title
(i.e. – if the keyword is “toaster ovens”, make the article title something like
“The Best Toaster Ovens and Reviews”).


4. If two blue keywords are extremely similar, combine them into the same article
(i.e. – if the two blue keywords are “toaster ovens” and “oven toasters”, they should be the same article). Primarily target the blue keyword with the higher search volume.


5. Include four or five related keywords to your main blue keyword within the article (the way to find these is by typing your blue keyword into the Google Keyword Tool, and checking off “Only show ideas closely related to my search terms”).


The resulting keywords will be related keywords.
For example, the related keywords to “toaster ovens” would be “convection toaster ovens”, “black toaster ovens”, and “toaster oven reviews.”
Adding in these additional keywords will drive more traffic to your posts.


These related keywords can also help lead the direction of the article and what
you should write about.


If it doesn’t make sense to include these additional keywords into your article, then don’t include them.


Note: Make sure to list the related keywords underneath your blue keywords on your Excel spreadsheet like shown in the video.
This will be useful later on when you are doing link building.


6. Include one or two of the OTHER blue keywords from your main list within the article. These keywords will automatically be made into links using a linking plugin we will install later.


These links within your articles will help interconnect your website and strengthen
the website posts overall.


Note: Even though we want these articles to be good, they don’t need to be amazing !
Make sure they are well written and informative, but no need to spend hours on
any single article.


7. Use categories for your articles as you would for any regular website
you are setting up.


Just make up categories that make sense for your website posts and include each article in the ones that are relevant to make the website easier to navigate (no need to SEO the categories or overthink it!).


8. Add an image or two to each post for added SEO benefit (I show you how to add
images in the videos mentioned above).


You can purchase royalty free images on websites that sell them for these kinds of purposes.
More information and resources on obtaining images can be found at:
under “Images.”


The first image you upload should have the “title” and “alt text” be the main blue keyword of the post (obviously the picture should match!).


If you choose to upload a second image (and you should!), do the same but for one
of the related keywords.


These will make your post even more relevant for trying to rank the blue keyword in
Google (and related keywords as well!).


Note: A great trick for obtaining images (and making yourself some extra money in the process!) is by using images from Amazon and linking that image to that page on
Amazon with an affiliate link.




This way if someone clicks on your image, they are immediately sent to that page on
Amazon where they can buy the product.


Then anything they buy on the Amazon website for the next 24 hours, you will make a commission off of !


This is a great way to make some extra passive income off of these types of websites,
and I use this strategy on ALL of my websites.


You can learn more about how to become an Amazon affiliate and set up these kinds
of links here:


Working with Amazon Associates is also covered in greater detail later in the ebook.
That’s it. That is how you will write your articles for each blue keyword.


Note: As I’m sure you are realizing, building this passive income website portfolio
takes a lot of writing.


If you want to outsource your writing, there are resources for doing that on my resources page: http://makemoneyfromhomelionsclub.com/resources/
(under “Content Creation”).


Even if you aren’t financially ready to start outsourcing the writing, I would recommend everyone eventually do it at some point.


That is the way to eventually grow this business exponentially and on auto-pilot while
freeing up your time.


Plugins to Install for Top SEO Performance and Configuration Settings There are countless plugins that can do all kinds of different things for your website, but for building this type of passive income website, there are the only two that are MUSTS:


1. All-in-one SEO Pack The All-in-one SEO Pack allows you to configure the titles of each webpage of your websites (those are the titles that display on the browser itself).


Here is how you want to configure your settings for this plugin:
1. Make sure the plugin is “enabled” by checking that box off.
2. Put the title of your website in the “Home Title” box.
3. Canonical titles can be unchecked.
4. Make sure “Rewrite Titles” is checked.
5. Make sure “Post Title Format” and “Page Title Format” have “%post_title% | %blog_title%” and “%page_title% | %blog_title%”, respectively (that should be the default setting anyway).  6. Uncheck anything that says “Use noindex for…” Those are the most important things to configure when setting up this plugin.


The rest of the settings can be left at their defaults. In the “posts” section of the backend where you write your posts, you will see a box in the lower area titled
“All-in-one SEO Pack” that now exists since you activated the plugin.


In that box where it says title, type in the blue keyword.
That is the title that will display on the browser itself and the title of the Google search
results for that post.


2. Automatic SEO Links What the Automatic SEO Links plugin does is it takes any keyword of your choice on your website and turns it into a link pointing to any URL you choose.


So for example, if the first entry you added to the plugin was the keyword “blue widget” and the URL “www.YOURWEBSITE.com/blue-widget” , then every time the keyword “blue widget” was somewhere on your website, it would automatically be turned into a link that points to “www.YOURWEBSITE.com/blue-widget” .


This is why I’ve had you insert one or two OTHER blue keywords from your list into
all of your articles.


This plugin turns those keywords into links and helps interconnect the entire website, giving it an added SEO benefit. Note: You should also install “Contact Form 7.”


This plugin isn’t going to give you any SEO benefit; it is simply so you can have a contact form set up on your contact page of each website.


I show you how to install and configure all these plugins in the videos linked to above.


SEO General Website Settings This is how you should configure your website settings to ensure top SEO performance.


They are all listed under “settings” in the backend.  


1. Reading – For this section, make sure the homepage is displaying your latest posts.
Pick a number between 5 and 10 posts to display (based on your preference) and set your homepage to display full posts.


The important part here is to make sure that the posts on your homepage are the ones that have the highest potential to make you money (you can determine the order by changing the “date published” of each your posts).


We want to put the highest potential posts on the homepage because the posts linked to from your homepage will get an extra boost in their rankings because of the extra “link juice” they get for being linked to from the homepage (this is because the homepage of your website will inevitably be the strongest page of your entire website, and so it will strengthen whatever links are on there).


2. Privacy – Make sure this is set to “I would like my website to be visible to everyone…”


3. Permalinks – In this one, you want to set the option to “custom setting” for your permalinks and type in exactly this: /%postname%/   .


What this will do is set up the URL of each page of your website to match the post title or page title, giving you an extra SEO boost for their targeted keywords.


The rest of the website settings can be modified to your preference, but as far as SEO is concerned, they are fine at their default settings.


Pages You Must Add for Legal Protection For these types of websites, there are certain pages you either should or must add to stay within the terms of service of certain revenue sharing programs (ones that you’ll be participating in to generate income).


It is also in your best interest to make your website as legitimate as possible,
as this will help with the growth process of your website, and adding these
pages will help do that.


Note: All pages described can be found on my sample passive income website:


1.Contact – A “Contact” page can be made easily by using the “Contact Form 7” plugin.


With this plugin, people can contact you without you having to reveal your email address directly on your website (the installation process is shown in the video lessons
mentioned above).


2. About – Make an “About” page to make your website a little bit more user-friendly.


Just add a paragraph or two about the goals of the website and why it exists (don’t write to make money!). An image would be good too, but not necessary.


3. Privacy Policy – You are required to have a “Privacy Policy” page with the following information if you use Google Adsense or Amazon Associates to monetize your website (which is the method I teach in this ebook!).


Just copy the information below (also available on the sample website)
and you’ll be good to go.


Don’t forget to replace www.YOURWEBSITE.com with YOUR website URL! Note:


The privacy policy below is up to date as of writing this ebook, but you may want to check for an updated version when you make your websites.


***BEGINNING OF PRIVACY POLICY*** Privacy Policy for www.YOURWEBSITE.com


If you require any more information or have any questions about our privacy policy, please feel free to contact us by using our contact page.


At www.YOURWEBSITE.com, the privacy of our visitors is of extreme importance to us.


This privacy policy document outlines the types of personal information is received and collected by www.YOURWEBSITE.com and how it is used.
Log Files Like many other Web sites, www.YOURWEBSITE.com makes use of log files.


The information inside the log files includes internet protocol ( IP ) addresses, type of browser, Internet Service Provider ( ISP ), date/time stamp, referring/exit pages, and number of clicks to analyze trends, administer the site, track user’s movement around the site, and gather demographic information.


IP addresses, and other such information are not linked to any information
that is personally identifiable.


Cookies and Web Beacons www.YOURWEBSITE.com does not use cookies.


DoubleClick DART Cookie .:: Google, as a third party vendor, uses cookies to serve ads on www.YOURWEBSITE.com. .:: Google’s use of the DART cookie enables it to serve ads to users based on their visit to www.YOURWEBSITE.com and other sites on the Internet. .:: Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at the following URL –
Some of our advertising partners may use cookies and web beacons on our site.


Our advertising partners include ….   Google Adsense Amazon Associates
These third-party ad servers or ad networks use technology to the advertisements and links that appear on www.YOURWEBSITE.com send directly to your browsers.


They automatically receive your IP address when this occurs.


Other technologies ( such as cookies, JavaScript, or Web Beacons ) may also be used by the third-party ad networks to measure the effectiveness of their advertisements and / or to personalize the advertising content that you see. www.YOURWEBSITE.com has no access to or control over these cookies that are used by third-party advertisers.


You should consult the respective privacy policies of these third-party ad servers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices. www.YOURWEBSITE.com’s privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites.


If you wish to disable cookies, you may do so through your individual browser options.
More detailed information about cookie management with specific web browsers can be found at the browsers’ respective websites.


***END OF PRIVACY POLICY***


4. Terms & Conditions – Make a “Terms & Conditions” page to help protect you in case someone tries to sue you because of something they read on your website.


While this is very unlikely, it doesn’t hurt to have one up.


The following one is a generic one that you can use (and of course, don’t forget to replace www.YOURWEBSITE.com with YOUR website URL!).


***BEGINNING OF TERMS & CONDITIONS*** Terms & Conditions
for www.YOURWEBSITE.com  We will always attempt to provide the best and most accurate information possible here at www.YOURWEBSITE.com, but you are responsible for your own actions.


We will not be held liable for anything that happens from the use of the
information here.


***END OF TERMS & CONDITIONS*** How to Setup Your Sidebar and Widgets
Setting up your sidebar for full SEO benefit is not difficult to do. Simply make sure you have “Recent Posts” and “Categories” in the sidebar.


For “Recent Posts”, have it display the maximum amount of posts it allows (should be 20). Aside from that, no other widgets are necessary.


The reasoning here is that this will make your “link juice” within the website focused strictly on the posts (which are the pages we are trying to rank!).


The “categories” widget links to the posts anyway and helps with navigation,
so it is fine.


Step 4: Monetizing Your Websites Now that your website is fully search engine optimized,
it is time to monetize your website !
The two monetization techniques I will be teaching are Google Adsense and Amazon Associates (they are two of the most common techniques).


However, there are hundreds of ways to make money off of a website that is generating traffic (and I do encourage doing lots of testing and experimenting to squeeze the most money that you possibly can out of each website!).


For this chapter, you can watch me monetizing a website with Google Adsense and Amazon Associates in the two video lessons on this page:


I highly suggest watching both of these videos in addition to the reading below.
Monetizing with Google Adsense The first technique I am going to show you for monetizing a website is with Google Adsense.


This is traditionally the easiest way to monetize a website, and generally the method with the lowest eCPM (earnings per thousand impressions).


In spite of it usually being the lowest earning method, it is the easiest to implement, and therefore, the most common method. It is also the method that the formula we’ve been using is based on (for calculating a keyword’s potential)


Putting Google Adsense on a website is a fairly easy process, especially
a WordPress website.
The first thing you need to do is apply for a Google Adsense account by clicking here:


Note: To apply for a Google Adsense account, you need to have first built a website.


You can apply using the sample website you built in the very beginning of the ebook
(the one advertising your “website creation” services).


Creating Google Adsense Units for Your Website Once you are approved for
a Google Adsense account (this could take a few days), you are ready to create
ad units for your websites.


To create your first ad unit, first visit http://www.google.com/adsense/ .
On this page click on the “My Ads” button and then press “+ New Ad Unit” button.


Here is a screenshot of the page where you will be designing your ad: For the title box of this ad unit, enter the name of the website you are designing your ad for.


Next you will pick the size of your ad (pick either the “160x60 wide skyscraper” or the “336x280 large rectangle”.


For ad type, select “text ads only” (since those are the ad types that generally have the highest eCPM and will generate the most money).


The rest of the settings can be left at their default, except possibly the color palette, which you may want to modify, so that the ad unit matches your website colors.


Once you are done setting up your ad unit, press the “Save and Get Code” button and copy the HTML code that Google gives you.


Paste that code on a document because you are going to need it soon.


Now do the exact same process described above for a new ad unit, but this time select the other ad size.


You should finish this process with the HTML code for the “160x60 wide skyscraper” ad unit and the “336x280 large rectangle” ad unit.


Best Google Adsense Unit Sizes and Placements for Your Website Different webmasters recommend different ad sizes and placements for a website, but the setup I am recommending is good for a few reasons: 1)


It produces a good overall click-through-rate (“CTR”).
Remember that the more clicks your ads get, the more money you make ! 2)


The setup isn’t overly aggressive or spammy (which is against the Google Adsense
Terms of Service and could get you banned from the Google Adsense program).


You want a website that is balanced: it clearly has ads on it (that will produce clicks), but not so many ads that the visitor experience is worsened because of them, or that visitors are “tricked” or “forced” into clicking on the ads.


On these websites, I recommend the following ad sizes and placements:
1) In the top of the sidebar will go the “160x60 wide skyscraper” ad unit.


Make a text widget titled “Ads by Google”, and within the widget you will place the ad unit HTML code (this is done by placing the HTML code Google gave you directly into the widget…it’s as simple as that!).


This ad block will show up on your sidebar, which means it will show up on every single page of your website.


Once you do this, your ad will be live !
2) On each post of your website, there will be two “336x280 large rectangle” ad units.
One will be on the top right of your post, and the other directly beneath the post.


These ads will show up anytime someone clicks on a post of your website, and they will be visible on the posts that are displayed on the homepage of your website as well.


I will show you how to place these later in the chapter,
since the process is a little more complex.


These sizes and placements will give you excellent CTR but also keep your Google Adsense account safe because the placement isn’t too spammy.


Note: The setup described above is exactly the one shown on my sample website:
Installing the Google Adsense Units on Your Website Installing the “160x60 wide skyscraper” ad unit on your sidebar is very easy, but installing the two “336x280 large rectangle” ad units on your posts is a little trickier.


The easiest method for setting up your Google Adsense ad blocks is by installing the
“Ozh Who Sees Ads” plugin. Go ahead and install that plugin.


Once it is installed, go to the settings of the plugin (under “settings” of your backend),
and you’re going to make a new entry. Where it says “new context” and then
“Name:”, write “bottom post.”




Then down below where it says “Ad Code:”, paste in your HTML ad code for the “336x280 large rectangle” ad unit.


The rest of the settings can be left at their defaults. Save that entry. Next, we’re going to do this process again, but slightly differently.


This time next to “Name:”, write “top post.” Then next to “Ad Code:”, you’re going to paste this in exactly: <div style=”display:block;float:right;margin: 0px 10px 0px 0px;”> “Adsense code
” </div> Just replace the part that says “


Adsense code” with the actual HTML code you have saved (the same one you used earlier).


The reason we inserted that extra bit of code is because we want the ad unit to
slide to the right of the post, with the text wrapping around it.
Save this entry too.


Once this is done, go to any post you have on your website (this process I’m about to describe is something you’ll have to repeat for every post on your website).


Once you click on the post, make sure you are in the “HTML” view of your entry.


On the tool bar, you will see a dropdown button that wasn’t there before, and in the dropdown you’ll see the two entries you made (“bottom post” and “top post”).


At the very beginning of your entry put in “top post” (by pressing “top post” on the dropdown menu button) and at the very end of your entry put in “bottom post” (by pressing “bottom post” on the dropdown menu button).


Each time you did this a little bit of code should have been inserted into your post.
Now save the post and take a look! Your ad blocks should now be live.


What this plugin does is it will insert that code that you setup in your plugin earlier
directly into your post.


When you look at your post, you should see the Google Adsense blocks on there.


Now do this for all the posts on your website, and your website will be optimally monetized with Google Adsense ads, but in a subtle and safe way.


Note: Do not ever click on your own ads to make money (or have friends do it, etc.) !
If Google suspects that you have been doing this, they will ban you from the
Google Adsense program.


It simply isn’t worth the risk! Monetizing with Amazon Associates
The second way to monetize your website is with Amazon Associates.


The way the Amazon Associates program works is you put your specific Amazon Associates affiliate link anywhere on the Internet, and anytime anyone clicks on that link they are redirected to the Amazon website.


You will receive a commission on anything that person buys off of Amazon in the next
24 hours (anywhere between 4% and 8%, depending on how many products
you’ve sold that month).


These websites will initially make most of their money from the
Google Adsense program if you set them up the way I am describing;


however, you will be able to make some extra money from the Amazon Associates program, and some posts may make the most money by being entirely monetized with Amazon Associates and not having Google Adsense on them at all
(which I will show you how to test later).


And as always, later on when you are testing your monetization techniques, you may find that some websites perform best with only Amazon Associates.


It all depends on the kind of traffic a specific post or website is getting.


To sign up for the Amazon Associates program, first visit https://affiliate-program.amazon.com/ and register for an account.


Once you are registered and logged in, whenever you visit Amazon, you will notice a new gray toolbar along the top of your web browser.


With this toolbar, you can get your Amazon Associates affiliate link to any page on Amazon.
For example, type in a product like “toaster ovens” into the search bar and click on one
of them.

At this product page, you can now click on the “Link to this page” button on the top left, and get your affiliate link HTML code.


The link they give you will connect to that toaster oven page with your affiliate information. It’s that simple !


On that page, they allow you to get the HTML code for the “image and text”, the “text only”, and the “image only”, as you can see on the following screenshot:
I like to copy out the actual URL instead of the entire code, and then insert it where
I need to on my website, but how you set it up is up to you !


So now that you know how to get your affiliate links from Amazon, where on the website should they go ?
Well, as mentioned earlier, a great way to get images for your website is from Amazon,
and then have the images link to Amazon with your specific affiliate link.


So for every picture you have on your website, make it link to that specific Amazon page selling that product with your affiliate link.


Also include a “call to action” text affiliate link somewhere on that same post for each picture too (i.e. something like “Click here to buy this product!”).


This will inevitably generate some affiliate sales off of your post! Another trick I use to make money from Amazon Associates is adding a simple affiliate text link on the top right of my website in the sidebar (right above the Google Adsense ad block).


For example, for a website that is about construction and cement products, the text link would say something like “Click here for the widest selection and bestselling concrete and cement construction products !”
and the link would point to the homepage of Amazon (or maybe the main construction
section of Amazon).


Then I will make a commission off of anything that visitor buys for the next 24 hours.
Simple and effective !


One last way to really take advantage of Amazon Associates is writing a post with product reviews.


For example, if your blue keyword is “toaster ovens”, you could have an entire post reviewing all the pros and cons of different toaster ovens that are being sold on Amazon.


Then each picture and title within the post is linked to those specific pages on Amazon
with your affiliate link.


These types of posts make great money and have a high conversion rate because the traffic is so targeted (someone who types “toaster oven” into Google is probably interested in purchasing a toaster oven that same day).


Like I mentioned earlier, a simple call to action can go a long way, so include them in
all of your posts that are monetized with Amazon Associates (i.e. something like
“Click here to buy this product!”).


These are the ways to monetize your website with Amazon Associates.


Remember that each post generates a different type of traffic, so it is important to test a few different monetization methods with each post to ensure that you are making the most money you can off of your website (this will be covered in a little more detail later in the ebook).


Installing Google Analytics for Tracking Note:
You can watch me installing Google Analytics in the second half of my video lesson about Google Adsense found on this page:


I highly suggest watching this video in addition to the reading below.
Google Analytics is a fantastic piece of software that tracks all the traffic to a website and provides all kinds of interesting statistics regarding that traffic.


It is something I install on every website I make right at the beginning of the process, because that information that it collects over time becomes very valuable later on (especially when figuring out the most intelligent way to expand that website).


Not only is this software extremely useful, it is completely free !
To install Google Analytics on your website, the first thing you do is visit
and register for an account.


Once you are registered, you are going to click on “Create New Website Profile.”
Then type in the URL of your website that you’d like to track, and then press “Finish.”


On the next screen Google will give you the Analytics HTML code.
Take that code and paste it onto a document because you are going to need it soon.


Now go back to your website backend and click on “Appearance” and then click on “Editor.” We are about to look at the HTML / CSS code on the backend of the website – the code can be a little intimidating but don’t be scared !


This is how a website backend truly looks like when constructed from scratch
(instead of made with WordPress).
Once you are on the editor screen, click on “header.php” on the right hand side.


Once you are at this document, search for the line that says “</head>”.
That is the closing head tag. Once you find that, insert the Analytics HTML code directly before it and save the document by pressing “update file”.


The Analytics tracking code is now installed.
Note: If there is more than one “</head>” in the header.php document, look for the one that isn’t part of a description or note (usually the last one on the document).


Now you can go back to Google Analytics and see if it has confirmed that the code has been properly installed on your website.


Once you see that it has, you are done! How to set up a Mailing List / Automated Newsletter and Best Practices Note: You can watch me set up a mailing list and newsletter on the video lesson on the following page:


Don't forget to sign up for the 100% free LIONS CLUB weekly newsletter on my website
(it also serves as a live example of what I teach here) !


No website (or Facebook fan page, etc.) is complete until it has a sign up form to collect
email addresses (otherwise, you’re leaving money on the table).


Every business in the world should have an email list, as well as a newsletter they send
out on a regular basis.


No matter what kind of online website you have
(business website, personal blog, etc.), get a sign up form on there and start collecting
emails immediately (even if you don’t have a clear idea of what you’re going to do
with that mailing list yet).


One of the most common regrets of anyone with an online presence is “not having started collecting emails sooner.”


Here are a few of the advantages to having an emailing list:
☐ Your mailing list will never die, no matter what might happen to your
website or business.
☐ The newsletter is a constant reminder of your business / services / etc.
☐ It is a much more personal way of communicating with your audience.
☐ It is the most effective way to communicate with your entire audience at once
about time sensitive issues (announcements, special promotions, contests, etc.).
Here are a few important tips you don’t want to forget when setting up
your emailing list:
☐ Get your mailing list set up as soon as you start your blog and start collecting email addresses as soon as possible.
☐ A great way to get people to subscribe to your newsletter is to promise them something really cool for signing up !
This could be a free ebook, a special coupon, or anything else.
For mine, I promise that the “thank you” page will make them laugh.
☐ Tell them in the welcome email to “whitelist” your email address so that your newsletter doesn’t get blocked by spam filters.
Also include in the welcome email what they should expect from your newsletter.
☐ Make sure your sign up form is somewhere prominent on your website: getting each visitor to sign up for your mailing list should be a top goal.
☐  Employ the same strategy you do with your social networks: every time you publish a new post, take a few extra minutes to send out a newsletter with a link to the post to your subscriber list.
☐ Your newsletter is a great platform to sell and promote products.


However, don’t sell or promote products in every newsletter you send, or your audience will get annoyed and unsubscribe.


Do your selling and promotion sparingly.
Make sure sending useful and informative content is your top priority, and your audience will stay loyal and won’t ever want to unsubscribe.


In the video lesson I teach you how to set up a mailing list and autoresponder newsletter.


This includes how to do automated messages with preset time intervals, as well as
one-time broadcasts.
I go over how to set up an inbox sign up form and a lightbox sign up form
(the one that pops up).


I also go over best practices for setting your mailing list so you grow your list faster and build a loyal following.


To watch the video lesson, click here:


Step 5: Constructing and Executing a Link Building Campaign Now that your website is entirely Search Engine Optimized and monetized, it is time to start doing some link building for your website.


This link building campaign is what will give your website authority and start to get it to rank in Google for all kinds of keywords.


This traffic from Google (and  other search engines) is how you’ll start making your passive income.


For this chapter, you can watch me doing all the link building methods described below on the FIVE video lessons found on this page:
I highly suggest watching these videos in addition to the reading below.
Note: Links to all the websites and products mentioned in this chapter can be found at:


Note: If you are interested in outsourcing the entire SEO backlinking process through my personal team, you can learn about that service here:


I wrote this following section in the introduction, but I’ll put it here again since it is important to understand why we do link building, as well the reason we do it the way that we do:


To understand the proper structuring of a passive income website intended to generate organic traffic from Google, you need to understand how Google ranks their websites.


Anyone who has ever heard of Google has probably heard of their "top-secret" algorithm
that they use to sort their search results.


Well the truth is that the foundation of that "top-secret" algorithm isn't very much of
a secret at all (Want to know how everyone knows ?
Through Google search haha!).
The heart of Google's entire search engine algorithm is links.


The more links a website has pointing to it from other websites, the more powerful
and authoritative it is in Google's eyes.
That's it...that is what it all boils down to.


Sure, there are lots of other factors that make Google's results extra accurate and relevant (and a lot of those are still secret), but the number of backlinks to a website are the factor given the most weight.


So why does Google keep claiming that their search algorithm is much more complex
than it actually is ?
Well, one of the main reasons is that it is in Google's best interest to keep their search
engine inner-workings mysterious.


For one, it keeps competing search engines from using their algorithms
(Google is by far the most used search engine because it consistently gives the most
relevant results, and they want to keep it that way).


Another main reason is that Google doesn't want any websites trying to manipulate
the system to gain a top ranking (remember from my earlier email how much more
a #1 ranking is worth than a #5 or #10 ranking?).


Google is very against people trying to manipulate their rankings...they would rather
all rankings be natural without anyone trying to artificially inflate their backlinks
(this makes sense because they believe that the best results would be produced
by the websites that naturally attract the most links).


Unfortunately for Google, backlinks are the best way to judge a website's legitimacy
and people who are in the business of making money online know this fact very well !
So you have better idea of how it all works, Google ranks each website by assigning
it a number called PageRank.


A PageRank can be anywhere between 0 and 10, with 10 being the highest possible rank. Google uses these numbers to give a rough assessment on how authoritative
a website is, and generally websites with higher PageRank will rank higher in
searches for more keywords.


Every time a website links to another website on the web, that means that the website is essentially giving a positive review of that other website.


The more links a website has from different sources, the more authoritative
that website becomes.
Also, if a website with very high authority gives a link to a website with a much lower authority (i.e. - lower PageRank), that website will immediately gain credibility for having gained a link from an already credible site in Google's eyes.


To put it plainly, the more links your website has, the better it will rank in Google (especially if some high PageRank websites have linked to your website).


And although Google cannot stop website owners from artificially inflating their PageRank and backlink profiles to get better rankings in searches, they can certainly make it more difficult or scary to do so.


They do this by penalizing websites they suspect are engaging in that practice.
This is known as “black hat” search engine optimization (SEO) and Google has automatic triggers within its algorithm that will penalize websites that are caught
doing black hat SEO (essentially, shortcuts to gaining better rankings).


A penalty can range from pushing your website to the last page of search results temporarily, to a complete deindexing of your website.


A deindexing from Google pretty much means the death of a website, as you will
never get any significant amount of organic traffic and all your work will be lost.
The practices I teach are “white hat” SEO.


These practices are the ones that Google encourages.
They will bring you slower earnings and traffic numbers at the beginning, but they will make you the most amount of money over time.


Not only that, they will safeguard your portfolio so you will never have to worry about penalties from Google (in fact, you will be rewarded in the long run).


And trust me when I say you DO NOT want Google to notice that you have been messing around with black hat SEO (I have friends who have lost website portfolios that were producing over $20,000/month because Google decided to deindex their portfolio due to shady link building practices...all at once).


Developing a steady-growth and passive income portfolio that will be safe and continue to grow for years and years is what my entire program is founded on, and all my lessons are founded on white hat SEO link building practices (that is why the "get rich in 30 days online "Internet courses never work...they don't last long in Google).


How to Structure a Link Building Campaign Now it’s time to plan the link building you’re going to be performing for each of your websites.


At this point you should have an Excel spreadsheet for each website.


On each website spreadsheet you should have your main list of blue keywords at the top, and then below that, smaller lists for each individual blue keyword and their
related keywords beneath them.


These lists will guide the exact anchor text (the link titles) of all the backlinks you
will be constructing for your website. In other words, you are going to be
constructing links on other websites through article submissions with links
pointing back to your website.


These links will be constructed to seem like a natural link profile of a website on the Internet, but they will actually be carefully calculated to get your website to rank for specific keywords.


The specific methods for link building will be covered later, but for now I am going to show you exactly how to structure your backlink ratios.


The proper link ratios for backlinks are as follows:
Homepage: 25% of the backlinks are the title of the website. 25% of the backlinks are evenly distributed amongst blue keywords and post titles of the website. 50% of the backlinks are “naked links.” These will be things like “click here”, “read more”, “find out how”, http://YourWebsite.com, etc.


Individual Posts: 20% of the backlinks are the post title. 20% of the backlinks are the targeted blue keyword. 20% of the backlinks are evenly distributed amongst related keywords of the blue keyword. 40% of the backlinks are “naked links.”


These will be things like “click here”, “read more”, “find out how”,
http://YourWebsite.com, etc.


Remember that although I recommend these ratios as a guideline, the more random you can make the anchor text in your link building overall, the safer your websites will be in the long run (since that is what a totally natural link profile looks like for a website:
quite random and varied).


The more “naked links” in your campaign and the more variety in your anchor text, the better. The ratios above are to give you some direction, but DO NOT be more aggressive with your ratios than the ones listed above (for example, don’t do 50% of your anchor texts with your target blue keyword, or Google will figure out that your link building is manual and penalize your website!).


For each website, I recommend building at least 10 to 20 links to the homepage and at least six links to each post.
This will provide a solid foundation of backlinks to each of your websites.


Once this is done (and it will be a somewhat lengthy process!), you can allow Google Adsense and Google Analytics to tell you which websites and individual posts are the most popular, and allow that data to guide your future efforts (this will be discussed in detail later).


These are the ratios that you will use to structure your link building campaign
for each of your websites.


And as you build each link for your homepage or individual post page, you can mark which anchor text you used on the Excel sheet to track your progress.


Slowly but surely you will start filling out the excel sheets with records of your backlinks, and those backlinks are what will start to generate organic traffic for your websites.


How to Build Backlinks by Article Directory Submissions and Making Link Requests Article Directory Submissions Now that you know the anchor text ratios you need for your websites and individual posts, it is time to actually start building those links !


The first method I am going to teach you is through article submissions to article directories. How this process works is that there are several major websites that’s primary purpose is to serve as an article directory.


These websites are made up of thousands and thousands of articles that are submitted
by users (and those articles contain links within them to other websites).


The article directory is happy to receive new and unique content to grow their website,
and the user who submitted the article gets some links from a powerful website:
everybody wins.


That is why these websites exist and this is a very common method for webmasters
to build backlinks to their websites.


A lot of these article directories make money the same way we intend to: driving traffic from Google (and other search engines) and monetizing with Google Adsense.


Each article directory has different requirements regarding the articles they will accept from users: the articles they accept vary in length, quality, and amount of links allowed
within the article.


On average, however, most article directories will accept articles of unique content of at least 400 words and one to two links within each article.


Here is a list of some of the strongest and most popular article directories available, but there are literally thousands of them all over the Internet. Just type in “article directory” into Google and you will find out they are endless.






The next part of your assignment is to submit lots and lots of articles to


each of these article directories to start building backlinks to your websites (following the anchor and ratio guidelines outlined above).


To start, submit at least 10-20 articles to separate article directories for each of the websites you are trying to promote.
This will give you a solid backlink foundation to start.


Note: The articles should be good, but they don’t need to be as good as the ones that you are posting on your own websites.


Also, don’t bother submitting more than two or three articles to the same article directory with links pointing to the same website.


In this business, the “law of diminishing returns” applies. In other words, once you’ve submitted two or three articles to the same directory with links pointing to one of your websites, move on to the next directory (because the higher the amount of links from the same website, the less and less those links are worth).


Note: As I’m sure you are realizing, building this passive income website portfolio
takes a lot of writing. If you want to outsource your writing, there are resources
for doing that on my resources page:
(under “Content Creation”). Some of these services will even submit your articles
for you with the specific anchor text you choose.


Even if you aren’t financially ready to start outsourcing the writing, I would recommend everyone eventually do it at some point.
That is the way to eventually grow this business exponentially and on auto-pilot while freeing up your time.


Note: If you are interested in outsourcing the entire SEO backlinking process through
my personal team, you can learn about that service here:


Making Link Requests to Other Webmasters Submitting articles to article directories is a powerful and fairly easy way to build backlinks for your websites and start to give them a foundation, but the next strategy I’m going to give you is much more powerful.


This method is done by actually emailing other webmasters and asking for a link directly from their website to your website.


The reason this method is more powerful is because you will be asking webmasters for links from other websites to your website that are in your same category.


In other words, if I was looking for links for my Cement and Concrete Construction Guide website, I’d be emailing other webmasters that have websites related to construction.


If one of those websites were to link to mine, that would be one of the most powerful links I could hope for (because it is coming from a genuine website instead of an article directory AND it is related to my category / niche).


To ask for links from other webmasters is actually a fairly simple process; the difficult part is getting another webmaster to actually agree to it (since most of them simply won’t reply to your request or just refuse to give you a link from their website).


In some cases, the webmaster will agree to give you a link if you will give them a link from one of yourwebsites in return (a trade).


In these cases I usually oblige, since I have nothing to lose by linking to another website from one of mine, and in most cases, their links are more valuable since their websites are older, more established, and more authoritative
(and ours are relatively weak since they’re brand new).


A simple way to find websites related to your website that may link to you is by
doing a Google search for either your website topic or one of your blue keywords.


Once you do your search, just send out an email to each and every website that has some kind of contact information.


The email should be something along these lines: Subject: Interested in a Link Exchange from www.YOURWEBSITE.com Message:


Dear webmaster, I am the owner of www.YOURWEBSITE.com and I really like your website.
I also have a website that offers great information on “topic.” If you would like to exchange links, I would be happy to do so.
Please let me know if this is something you would be interested in.


The link information is: Anchor Text: keyword URL: www.YOURWEBSITE.com Thanks,
Mike Your initial goal should be to get five links from five other webmasters to each
one of your websites.


Note: This is a numbers game. You may email 50 different website owners, get a reply from only 10, and get an actual link from just five.
Just email as many webmasters as you can, asking for links.


These links from other related websites are the BEST kinds of links that you can get
(to boost your website in the search engine results).


Remember that one link from one of the top websites in your category can be worth HUNDREDS of links from article directories.


How to Build Backlinks using HubPages, Free Online Blogs, Forum Commenting,
and Blog Commenting Now we’re going to discuss a few other methods for building backlinks to your websites.


HubPages Note: You can sign up for a HubPages account by clicking here:
(under “Link Building Tools”).


HubPages is very similar to other article directories except for one additional detail:
they allow you to monetize the articles you submit with Google Adsense and Amazon
Associates (and they split the revenue made from the articles with you).


herefore you are getting the best of both worlds: great backlinks to your websites AND making money off of those articles that you submitted.


This is great because HubPages is a very powerful website and will provide your websites with some great links, but you also have the potential to make money off those articles you submitted as well !


This is a better deal than many other article directories that simply take
ALL the earnings your article makes.


There are many people who make a living solely from income generated from their HubPages account (they just submit hundreds and hundreds of articles).


I, however, wouldn't recommend doing that: building your entire business on someone else's website doesn't strike me as the wisest or most secure choice.


I'd rather build a business on websites that I own and always have full control over.
Even so, HubPages is a great place to gain some experience, gain some back links to your main websites, and make some money while you're doing it !


When submitting articles to HubPages I would make the following recommendations: Make the articles 500-1000 words each.


Don’t forget to register your Google Adsense and Amazon Associates information so you can make money from the articles you submit. Include the following capsules (at the very least)
to ensure you have a high quality hub: text capsule, Amazon capsule, photos capsule, links capsule, and comments capsule.


Be sure to include at least two links to your main websites, at least one link to an authority website (like Wikipedia, New York Times, etc.) and the rest of the links should be to products on Amazon with your affiliate information.
Make at least one or two articles on HubPages for each one of your websites.


Free Online Blogs Another great resource for powerful backlinks are free online blogs, and the two most powerful ones are Blogspot and Blogger.


You can create your own miniblogs on these websites, and the miniblogs will be pretty strong because they will be hosted directly on blogspot.com and blogger.com
(which are very powerful websites).


Then you can use these miniblogs to link directly to your main websites.


Here is how I would suggest constructing your miniblogs for your websites:
☐ Make the miniblog at least five posts total with 500-1000 words each.
☐ Monetize these miniblogs with Google Adsense or Amazon Associates or both
(why not, right?).
☐ Be sure to include at least two links to your main websites, at least one link to an authority website (like Wikipedia, New York Times, etc.) and the rest of the links should be to products on Amazon with your affiliate information.
☐ Include photos for each post (with targeted keywords in title) and at least one related YouTube video somewhere on the blog.


These miniblogs will generate some traffic and money on their own and provide some very powerful links to your main websites.


I would recommend creating a Blogspot miniblog and a Blogger miniblog for each one
of your websites.


Blog and Forum Commenting Commenting on blogs or within forums is another great
way to get some backlinks and strengthen your websites (although I wouldn’t mark these backlinks on your Excel spreadsheet since they are so weak – they are actually
a great place to focus on “naked backlinks”).


Even though these backlinks are somewhat weak, they are another source of backlinks and every little bit helps !


In addition to providing your website with some backlinks, these comments can
be a great source of direct traffic from other readers who like your comment
and end up visiting your website.


Also remember that some of the readers may be webmasters, and if you develop
a relationship with them by creating a dialog through commenting, they may end up linking to your website from theirs (that is the best outcome you could hope for from these efforts!).


This is the type of mentality you have to have when promoting your websites when doing blog and forum commenting. When commenting on forums or on blog posts, don’t forget these guidelines: Sign every comment with your name and website URL.


Try to make each comment something that ADDS to the conversation.
Try to develop a relationship with other webmasters, so that you can later request links to your website or request to submit guest posts to their website
(with a link pointing back to your website).


Do this kind of promotion through commenting every now and then for all of your websites to provide your websites with some “naked links”, get some direct traffic,
and develop a relationship with other webmasters that could end up giving you links to your websites. Note: Forum commenting is something that can also be outsourced.


If you want to outsource your forum commenting, there are resources for doing that on my resources page:
(under “Outsourcing”).


Advanced Link Building Using The Best Spinner and Unique Article Wizard Now I’m going to show you an advanced link building technique using the The Best Spinner and Unique Article Wizard. If you are interested in purchasing
The Best Spinner and Unique Article Wizard, you can get a discounted version
of them on this page:
(they are listed under “link building tools”).


The Best Spinner - As the name implies, this is the best spinner available !
What this tool does is it allows you to take articles you’ve written, and quickly reword them using synonyms, thereby producing several unique articles from just one.


Because these articles will sometimes read awkwardly after they’ve been spun, I don’t recommend using them for your backlinks to your main websites.


Unique Article Wizard - I usually only recommend “white hat” SEO products, but this is the one time I’ll recommend something a little more “grey hat.


” What this tool does is it takes several articles with your backlinks in them and submits them to hundreds of article directories online for you on autopilot.
Not only that, every article it submits is completely unique.


The negative about Unique Article Wizard, though, is that these articles are submitted to very weak article directories (which aren’t taken very seriously by Google).

It is considered pretty risky to use automated services like these on your main websites because Google’s algorithms may penalize those websites and lower their rankings (that many links from so many sources at once on your relatively new websites will look unnatural and suspicious).


So why use Unique Article Wizard ?
To backlink your backlinks !
How this strategy works is that you use

The Best Spinner to make several spun articles from a single article you write, and then you use the Unique Article Wizard to submit those spun articles all over the Internet with the backlinks you’ve created…but not pointing to your main websites! Instead, they will be used to strengthen your backlinks that are pointing to your main websites (the ones we built in the strategies described above).


In other words, use Unique Article Wizard to point to your article submission pages (the ones on ezinearticles.com, goarticles.com, etc.), to your free online blogs that you set up (the ones on blogspot.com, blogger.com), and to your backlink articles hosted on HubPages.


These support websites can handle the massive amounts of links this strategy will generate (since they are so established), and the link juice will be passed along to your main websites. This will create a very powerful and natural looking link profile for your websites,
making this a very strong and safe link building strategy.


Not only that, you can’t do this part of the strategy until you’ve already created your small network of support websites through article directories, web 2.0 properties, and miniblogs.


By the time you get to this step, your website should already be a little bit stronger and ready for this advanced link building.


I would recommend doing the process described in this lesson AT LEAST once for each and every support website you have (in other words, one UAW article link to one ezinearticles.com article, one UAW article link to one goarticles.com article, one UAW article link to one blogger.com miniblog, one UAW article link to one HubPages article, etc.).


With the Unique Article Wizard strengthening your support websites month after month,
your support websites will start to gain some serious authority, and the links on there that are pointing to your main websites will become VERY powerful.


After a while, your main websites will become EVEN MORE powerful themselves, and start generating some SERIOUS organic traffic.


This is a very powerful technique for improving the authority of your backlinks, thereby increasing the authority of your main websites.


And the strategy is 100% safe.


Advanced Link Building Using PostRunner Another extremely powerful link building tool I am going to recommend is PostRunner.


Note: You can watch how I use PostRunner on the video lesson on the following page:


If you are interested in joining PostRunner, you can join at a discounted rate by clicking here:
or here:
(it is listed under “link building tools”).


PostRunner is a tool where you can submit articles for backlinks through a main user interface, and that article will be posted on any website of your choice within the system (there are thousands of websites within the system to choose from, across all categories).


The websites you can submit to are all owned by individual PostRunner users (instead of one big entity), so it makes the backlinks you get perfectly safe to use directly on your main websites and extremely powerful overall.


The websites are all rated with several different metrics (PageRank, user score, etc.) and each have their article requirements listed right within the system, so you can select the websites you’d like to post on and write your articles accordingly.


These articles that you post will give your website exposure to a new audience and the links will help with your search engine rankings.


In addition to the wide range of websites you can submit your articles to, you can also opt to have your own website(s) within the system (as long as they are made with WordPress).


With your websites within the system, you can accept guest posts from bloggers who also use PostRunner.


In other words, you are also on the other side of the process (an article directory)
– receiving articles instead of only submitting them.


I would recommend you put ALL your websites in the PostRunner system so you can start receiving free content and really take advantage of this tool.


As you know, more posts equals more content which equals more traffic which equals
more money.


It’s free content on your website in exchange for a backlink to the blogger
who submitted the article.


It’s a win-win and that is why I like this tool so much. In addition to including all your websites in PostRunner for the free content your websites will receive, I’d recommend submitting at least one article to each related website that you can within PostRunner,
for each website that you own.


You will be able to get several backlinks from several different websites, but all within related categories to your own websites.


This is what makes this tool so powerful, and these links will strengthen your websites
even more.
Note: As I’m sure you are realizing, building this passive income website portfolio
takes a lot of writing.
Beautiful Woman store
If you want to outsource your writing, there are resources for doing that on
my resources page:


(under “Content Creation”).


Some of these services will even submit your articles for you with the specific anchor
text you choose.


Even if you aren’t financially ready to start outsourcing the writing, I would recommend everyone eventually do it at some point.
That is the way to eventually grow this business exponentially and on auto-pilot while freeing up your time.


Note: If you are interested in outsourcing the entire SEO backlinking process through my personal team, you can learn about that service here:


Final Thoughts on Link Building In this chapter we have covered some of the most effective link building methods that exist, and they are also some of the safest and most conservative (in other words, they don’t risk a penalization from Google).


They are all “white hat” techniques, and maybe approaching “gray hat” at the most – never “black hat.” These methods include article submissions, link exchanges, guest posts, blog and forum commenting, building links from HubPages and our own miniblogs, and finally using the tools The Best Spinner, Unique Article Wizard, and PostRunner.


Between all these methods, you have everything you need to get your websites to rank in Google and generate lots of organic traffic.


These types of link building techniques are all manual (not automated), which makes them the most tedious to build, but it also makes them the safest, the most powerful, and the best for the overall growth and longevity of your website portfolio.


When you are not finding new keywords and building new websites for your business,
your time should be spent building links to your existing websites and making them
stronger over time.


As you progress in your online career, you’re going to realize there are thousands of link building tools being sold that promise things like “it is completely safe”, “it is completely automated”, “it will explode your online business with the click of a button”, etc.


Be wary of all these kinds of products! More than likely the product doesn’t do what it promises, and could even jeopardize your business in the long run.


These products usually only exist to make the owner money from sales of that product.
Stick to the link building techniques described above (even though they are the most tedious), and you will be successful in the long run.


Remember: if you do the work that others are unwilling to do, you will get the results that others will never achieve.


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