3 books: Business plan in a day & Six Weeks Startup


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Business Plan in a Day

The In A Day Promise Get it done right, get it done fast! You’re busy.
We can help.

PlanningShop is dedicated to helping entrepreneurs create and grow successful businesses.

As entrepreneurs ourselves, we understand the many demands placed on you.
We don’t assume that you’re a dummy, just that you’re short on time.

This In A Day book will enable you to complete a critical business task
in a hurry—and in the right way.
You’ll get it done right and get it done fast.

Can you complete this project in just twenty-four hours ? Yes.
Perhaps the twenty-four hours won’t be consecutive.

You may start—pause for an hour, day, or week to take care of other
business—then return to the task later.

Or, you may have some research or other preparation to do before you can
complete this project.

We’ll guide you through the process, show you what you absolutely have to do,
and give you tips and tricks to help you reach your goals.

We’ve talked to the experts and done the research so you don’t have to.
We’ve also eliminated any unnecessary steps so you don’t waste your valuable time.

That’s the In A Day promise.
When you have a business task you need to do now, PlanningShop’s In A Day books
will help you get it done—in as little as a day.

Need a Business Plan Fast ?
This Book Is for You !
You need a business plan—fast !
Maybe a potential investor has asked to see your plan by Tuesday.

Perhaps you need a business plan to present at an upcoming staff meeting.
Possibly you just want to get your business off the ground as quickly as possible.

Business Plan In A Day was created for busy people like you.

This book delivers the critical, time-tested information and tools you need
to develop a well-constructed and effective plan—quickly and efficiently.

Business Plan In A Day
was designed to help you successfully achieve your goal.
It’s for people who need a business plan to: Seek financing from a bank or other
lender Approach investors, such as angel investors or venture capitalists
Create a new business Expand an existing business

Report to management on department or team plans Set goals with, inform, and motivate team members or employees Enter a business plan competition or complete a college business plan project Plan the strategy and direction of a company

An effective business plan saves you time and money by focusing your business activities.
It can give you control over your finances, marketing, and daily operations.
A good plan can also help you raise the money you need to build your company.

Business Plan In A Day
gives you everything you need to get it done right—and get it done fast! Want to learn more about business concepts and business plans ?

For even more on business planning and business plans, see Successful Business Plan, available at bookstores or for online purchase at:

Overview: What’s a Business Plan ?
Your business plan is a powerful document telling the story of your company.
It presents your current position, your vision for the future, and your plans
for realizing that vision.

A business plan answers the following questions:
What is your business idea or what is your existing business ?
Who are your existing and/or,
Potential customers and what motivates them to buy from you ?
How will you let your customers know about your business ?
Who are your competitors and how are you different from them ?
How will you carry out the basic functions of your business ?
Is your management team capable of guiding your business to success ?
What is the long-range future of your business ?
What is your company’s financial picture ?
How much money will it cost to run your business ? and
How much money will you make ?

Anatomy of a Business Plan
The basic parts of a complete business plan are: Executive Summary: Highlights the most important aspects of your business, summarizing key points of your business plan.

Company Description:
Features the basic, factual details about your business.
Target Market Description: Identifies the types of people or businesses most likely to be your customers, and explains their needs and wants.

Competitive Analysis: Evaluates other companies offering a similar product or service
or filling a similar market need.

Marketing and Sales Plan: Outlines how you will reach your customers and secure
orders or make sales.

Operations Plan: Explains how you run your business and the operational factors that may give you an edge over your competition.
Management Team: Describes the key people running your business.

Development Plan and Milestones: Shows where your business will be in several years’ time, how you will get there, and the milestones you plan to reach along the way.

Financials: A set of financial statements showing the current financial status and future financial goals of your company.
Although the Executive Summary appears first in your plan, prepare it last.

You’ll find it much easier to put together when you can draw from the highlights of each previously completed section.

Introduction In six weeks you can change your life !
Where will you be six weeks from today ?

Six weeks from today, you can have your own business up and running, and you can
be on the road to success.

You’ve had the dream of owning your business for some time; you even have an idea
for your business concept.

Now, I’m giving you the blueprint.
I’m going to help you get all the nitty-gritty details of starting a business out
of the wayso you can spend your time on things you really want to do—make your products, provide your service, be creative, make money, and have fun!

With checklists and very specific advice, this book walks you through the process
of starting your business, step by step.

I’ve detailed the critical components of getting a business—a successful business—under way and created an easy-to-follow program for dealing
with those components.

Starting a business can seem overwhelming—there’s so much to do, so much to figure out. How do you set prices ?
What licenses do you need ?
How do you choose a location ?
Where do you find customers ?
Where do you get the money ?

All these details seem paralyzing.
I know, because I’ve been there.
I’ve started and built three successful companies.

I still remember my first weeks in business—deciding on a business name, getting my first business card designed, figuring out a way to land my first customer.

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I was flustered by buying my first computer and choosing the software to go with it.
I want to make it easier—much easier—for you.

And I want to not only deal with all those details, but to make sure you have some fun
along the way—staying motivated and getting energized.

So, in this book, I’ve organized the start-up process into a comprehensive program that breaks down the many tasks of launching a business into six, manageable weeks.

During each week, you’ll focus on just a few major issues; this makes it possible for you to manage the necessary details without feeling overwhelmed.

Each week consists of: Main accomplishments:
These cover major issues you’ll have to deal with when you start your business,
such as money, laws and regulations, and operations.

Checklists: Each accomplishment is broken down into a checklist of steps for you
to mark off as you complete each one.

This makes it easier for you to tackle each major accomplishment.

To make completing your checklists easier, each week includes helpful worksheets
and planning forms. Use these to guide you as you go along.

Even after you’ve opened your business, you may want to keep these completed forms
to refer to from time to time.

Make appointments with: Each week includes a suggestion of which experts or advisors can help you complete that week’s accomplishments and checklists.

You can undertake these accomplishments in any order—or break up checklists into separate weeks! In addition, throughout this book, you will find:
Questions to Ask: Lists of suggested issues to deal with when you meet with key contacts such as investors, attorneys, accountants, and many more.

Red Tape Alerts:
To give you a “heads-up” warning when an issue may have legal or tax consequences.

What Would Rhonda Do: Insight and advice based on my real-life experience.
Check It Out: To help you find useful information and resources online quickly.

Start It Free: To help you find free versions of applications such as website builders,
data storage, and accounting applications, so you can get your business up and running
for as little money as possible.

This book covers everything from taxes to trade shows, accounting to advertising,
customers to computers.

Of course, you might want to—or need to—take more than six weeks to get
your own business under way.
That’s okay. Set your own pace.
This book still serves as a plan—a “cookbook”—outlining the steps to launching
your business—whether you take six weeks or six months.

Can I guarantee that in six weeks you’ll be sitting on a beach counting your money ?
No. This isn’t some late-night infomercial.
Instead, this is a realistic, do-able guide to getting your own business up and running.

If not knowing where to start has been holding you back from launching your business,
or you feel overwhelmed by the details, or you’re afraid you don’t have the money to pay for the advice you need, then this book is for you.

Where do you want to be six weeks from now ?

1. WEEK 1


Main accomplishments:
#1 Clarify your business vision and concept
#2 Create your company identity
#3 Get organized Make appointments with:
Graphic designer SBDC counselor

Lay the Foundation. . . Congratulations !
you’re now officially starting your new business.

During this first week, you’ll jump right in with some of the fun stuff of starting
a business—like choosing a business name and developing a corporate identity.

But most of the week is devoted to establishing a strong foundation for your new company: making sure your business concept is solid, developing a network of advisors and supporters to help you build and grow your company, and taking care of the organizational details to make day-to-day business life more effective and efficient.

In other words, we’re going to make sure you get off to the right start.

Even if you are starting a one-person business, you’ll find it beneficial to develop
a network of colleagues and associates, referral sources and supporters.

No one succeeds alone—so right from Week One, you’ll start building your network.

Specific Goals: Enter the number or amount you hope to achieve for your business
in one year, five years, and ten years.

Priorities: Rate your priorities for your business.

#1: Clarify your business concept

My Checklist: Identify your personal goals Spell out your business values
Remind yourself of your source of inspiration Describe your business concept Identify your strategic position Decide whether you want partners Decide whether you want investors Consider potential exit strategies Discuss the impact of starting a business with your family

If you were building a house, before you drew up the blueprints, laid the foundation, or even bought the land, you’d first have a vision of what you’d want that house to be: big or small, one story or two, in the city or in the country.

You’d have a “vision” of your future home.

The same is true when building a company:
You need a vision of what you hope to achieve.

When you imagine your business, what do you hope for ?
To make a lot of money ?
Use your creativity ?
Have more flexibility in your life ?
Do you see yourself working alone or building a company with employees ?
Do you hope your company grows very large or do you want it to stay small ?
As you launch your new company, it’s important to clarify and evaluate your business concept. What is your long-term vision ?
What are your personal goals ?
What do you see as the business opportunity ?
From that, how do you define your business specifics—what it does, whom it serves,
how it differs from the competition ?
Check It Out For a list of the most popular sole proprietor businesses in the U.S.,
go to the Census Bureau’s nonemployee statistics:
Some entrepreneurs describe themselves as “visionaries” because they can conceive
of grand schemes or bold new inventions.

They envision their companies clobbering the competition, defining new product categories, perhaps growing to hundreds of millions—if not billions—of dollars.

Make copies of this worksheet for yourself and your partners or key employees, if any.

Check the level of importance to you in each area.
But a business “vision” doesn’t have to be revolutionary.

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The important part is that you identify what you see your business becoming:
what it will do or make, how it will grow and compete, how big it will get.

Over time, your business vision will almost certainly change.
As you gain experience and confidence, you may change the nature of your products
or services, your personal goals may evolve, and the things that seem most important
to you now may be much less so in the next few years.

Nevertheless, clarifying your current business vision and articulating your specific business concept gives you a stronger start as you begin building your company.

Use the “Goals for Starting My Business” worksheet on page 4 as a starting
place for defining your business goals.

Identify your personal goals
What are your personal goals in growing your business ?
Some businesses fail, and others flounder, because their founders or executives are uncertain of what they really want to achieve, and they don’t structure the company and their responsibilities in ways that satisfy their personal needs and ambitions.

The Four Cs For most entrepreneurs, their personal goals can be summed up by the
Four Cs: Creativity, Control, Challenge, and Cash.

Of course, we each want all four of these to some degree, but knowing which we most want or need can help us structure our companies to best achieve our goals.

For instance, my very first clients were the owners of a small sportswear apparel company.

The designer began the business because she was good at—and loved—designing clothes. Her primary motivation was being able to act on her creativity.
But an apparel company doesn’t run on designs alone.

There is a myriad of purely “business” aspects of the company—sales, operations, manufacturing, etc.

If she hadn’t planned for it, she might have spent the majority of her time on such issues instead of designing.
Fortunately, she had a partner to take over those responsibilities.

She gave up some control—which wasn’t a major concern of hers—to maintain
her creativity.
Which of the Four Cs motivates you most ?

Entrepreneurs want to leave their mark.
Their companies are not only a means of making a living, but a way of creating something that bears their stamp.

Creativity comes in many forms, from designing a new “thing,” to devising a new business process or even a new way to make sales, handle customers, or reward employees.

If you have a high need for creativity, make certain you remain involved in the creative process as your company develops.

You’ll want to shape your business so it’s not just an instrument for earning an income
but also a way for maintaining your creative stimulation and making a larger
contribution to society.

But don’t overpersonalize your company, especially if it’s large.

Allow room for others, particularly partners and key personnel, to share
in the creative process.

Control. Most of us start businesses because we want more control over our own lives.
Perhaps we want more control over how our good ideas are implemented.

Perhaps we want, or need, more control of our work hours or conditions so we
can bemore involved in family, community, or even golf !

Control is a major motivator for most entrepreneurs—usually more important
than money.

But how much control you need—especially on a day-to-day basis—directly influences how large your company can be.

If you need or want a great deal of control over your time, you’ll most likely need to
keep your company smaller.

In a large company, you have less immediate control over many decisions.
If you’re a person who needs control, you can still grow your business larger.

You’ll need to structure communication and reporting systems to ensure that you have sufficient information about and direction over developments, to give you personal satisfaction.

If you seek outside funding in the form of investors, understand the nature of control
your funders will have and be certain you are comfortable with thesearrangements.

If you’re starting or expanding a business, it’s clear you like challenge—at least to
some degree.

You’re likely to be a problem-solver and risk-taker, enjoying the task of figuring out solutions to problems or devising new undertakings.

Challenge-hungry entrepreneurs can be some of the most successful businesspeople,
but they can also be their own worst enemies—flitting from one thing to another,
never focusing long enough to succeed.

If you have a high need for challenge in your business life, it’s important to develop positive means to meet this need, especially once your company is established and the initial challenge of starting a company is met.

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Otherwise, you may find yourself continually starting new projects that divert attention
from your company’s main goals.

As you plan your company, establish goals that not only provide you with sufficient
stimulation, but also advance—rather than distract from—the growth of your business.
(Or take up skydiving on the side!) Cash.

Every entrepreneur wants to make money.
Perhaps it’s just enough money to provide a decent income; perhaps it’s so much money
you can buy a jet.

How much you want or need affects how you’ll develop your business.

Will you need investors, and when ?
Will you sacrifice control to grow the business quickly ?

Keep in mind there are sometimes trade-offs between personal goals:
Wanting more cash often means having less control; staying at the center of the creative process may mean you need to have a partner or grow slowly, once again trading off control or cash.

Examine your personal goals and those of key personnel using “The Four Cs”
worksheet on page 6.

Spell out your business values
As we build our companies, we have goals not only for what our business will help
us achieve for us, but also for how our business will impact others: our employees,
customers, the environment, our communities.

For many entrepreneurs, the business values they want their company to project are part of their inspiration for getting started in the first place.

Check It Out Many businesses foster social responsibility in their organizations
through volunteer work.

You can find opportunities for donating your time—and your team’s—at Volunteer Match (www.volunteermatch.org).

Incorporating your values into your business will help you build a company that gives you greater satisfaction in the long term and, quite possibly, a more successful company as well.

Having a company that ascribes to and practices certain positive values can be a competitive advantage in attracting and retaining employees and in developing customer loyalty.

Be cautious, however, that as you build your business around your values, you do not impose your personal beliefs (especially religious or political beliefs) on others.

To help clarify the values you’d like to incorporate into your business, use the
“My Business Values” worksheet on page

Describe what values are important to you in building your company as they relate to: Corporate Culture and nature of the work environment (management/employee relations
and communication, work hours and flexibility, dress code, office location, decor, etc.):

Business Ethics (customer treatment; relations with vendors, distributors, competitors; advertising, etc.): Employee Treatment (wages and benefits, layoff policies, promotions, empowerment, etc.): Community and Civic Involvement:

The Environment: Other: MY ROLE MODELS Use this space to list the names of people
you admire, whether they’re in business or not.

Name and Job or Role What traits of theirs do you admire ?
How could you incorporate those traits in your business ?

Remind yourself of your source of inspiration At some point in their business lives, all entrepreneurs are inspired—by an idea, a person, or an opportunity.
That inspiration not only gets you started; it also keeps you going.

You may reach a point down the road when you ask yourself, “Why did I start all this?” Reread what you’ve written here when you need to be “re-inspired,” or just to get a reminder of what your goals were from the beginning.

The worksheets in this section are also the starting point for articulating your business concept and identifying your niche and customer base.

Check It Out What are the qualities of a successful entrepreneur ?
Read Rhonda’s “Think Like an Entrepreneur” article

My role models
Do you want to be another Bill Gates ?
Do you see yourself as a future Oprah Winfrey ?
Or do you look up to your uncle who ran his own store or your older sister who has
been self-employed for 10 years ?
Many of us are fortunate enough to know of people in business whom we admire
or would like to emulate.
You may know them personally, or you may have read about their business practices
or success.

Thinking about your role models can help you clarify your own business vision.

If your business hero is Bill Gates, what about him do you admire ?
His ability to make a great deal of money ?
Build a huge business ?
His marketing and strategic capabilities ?
Or do you admire his technical knowledge ?
Take a moment to think about whom your business role models are,
by completing the “My Role Models” worksheet on page 11.

My “bright idea” What excites you about your business idea ?
If you have two or three ideas, what do you like best about each one ?
Where did the idea come from?

How has it evolved since you started the process of turning the idea into a business ?
By looking at how you initially got the inspiration for your business, you can take the next
step toward determining how you might get others excited about your business also.

That’s the start of taking an idea and turning it into a plan, which becomes
a successful business.

You will also find it useful to have a record of what initially inspired you, to which you
can refer from time to time, especially as your business grows.
Use the worksheet on page 13 to record your initial business idea.

MY “BRIGHT IDEA” Use this space to record your initial business idea(s).
This will become a starting point for defining your business concept and why it can be competitive in the marketplace (on page 14).

It will also be useful as you prepare your marketing materials and write your
“Elevator Pitch” in Week Six.

What is your business idea ?
How did you come up with it ?
What excites you about it ?

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Answering the following questions will help you clarify your concept:
Is yours a retail, service, manufacturing, distribution, or Internet business ?
What industry does it belong to ?
What products or services do you sell ?
What improved features/services or added value do you provide ?
What makes you unique or special ?
Whom do you see as your potential customers ?
What is your overall marketing and sales strategy ?
Which companies (or types of companies) do you think of as your competition ?
What do you think will make customers buy from you instead of your competitors ?

Describe your business concept Meeting needs is the basis of all business.
You can devise a wonderful new machine, but if it doesn’t address some real and important need or desire, people won’t buy it, and your business will fail.

Even Thomas Edison recognized this fact when he said, “Anything that won’t sell, I don’t want to invent.” Identify needs Now that you know what your spark and passion is regarding your idea, use the worksheet on page 14 to determine how your product or service will meet new or existing needs in the marketplace.

A concept’s success often hinges on whether it does something newer or better than anyone else. Being new or better can take many forms: Something new. A new product, service, feature, or technology. Something better.

This could be an improvement on an existing product or service—encompassing more features, lower price, greater reliability, faster speed, increased convenience, or enhanced technology. An underserved or new market.

This is a market for which there is greater demand than competitors can currently satisfy,
an unserved location, or a small part of an overall market—a niche market—that hasn’t
yet been dominated by other competitors.

Sometimes, markets become underserved when large companies abandon or neglect
smaller portions of their current customer base.
New delivery system or distribution channel.

For example, the Internet enables companies to reach customers more efficiently, creating opportunities for businesses to provide products or services less expensively,
or with far greater choice, to a wider geographic area.

Increased integration.

This occurs when a product is both manufactured and sold by the same company, or when a company offers more services or products in one location.

Use this worksheet to develop a description for your business.

For example, a finished description might read: “AAA, Inc., is a spunky, imaginative food products and service company aimed at offering high-quality, moderately priced, occasionally unusual foods made with only natural ingredients.

We view ourselves as partners with our customers, our employees, our community, and our environment, and we take personal responsibility in our actions toward each.

We aim to become a regionally recognized brand name, capitalizing on the sustained interest in southwestern and Mexican food.

Our goals are moderate growth, annual profitability, and maintaining our sense of humor.” Describe the following in one sentence:
Core business concept: Core business values: Core business goals: Core financial goals: Corporate culture: Now combine these sentences into one comprehensive statement.

You will revisit and rewrite it several times, but you’ll need a succinct business description
for your business plan, investors, employees, and others, so get something on paper now.
Your concept should be strong in at least one area.

If it isn’t, you should ask yourself how your company will be truly competitive.
Outline specifics OK, so you have your inspiration, and you’ve seen an opportunity in the market...now how do those translate into your particular business concept ?
Exactly what are you going to sell ?
To whom?
How, ?
The “Basic Business Description” worksheet on page 16 helps you outline the specifics of your business as you see them at this early point.

You’ll be more successful if you have a clear concept of critical business aspects such as your target market, competition, industry, and so on.

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Don’t worry if you aren’t entirely certain about the answers to your “Basic Business Description.” Fill in the answers anyway.

You’ll use these specifics to guide the research you’ll do in Week Two, and you’ll continue to refine your business concept as you go along.

Identify your strategic position
The late Eugene Kleiner, one of the world’s most successful venture capitalists,
once told me that most companies don’t know what business they’re in.

By this he meant that most businesspeople don’t understand the true basis on
which they compete.

Yes, they know how to make their products and invent their technologies, but they don’t really understand what makes their customers buy from them.

Today, defining a strategic position is as important for the proverbial “mom and pop” small business as it is for a high-technology company.

It’s not enough to hang out a shingle that says, “I sell shoes,” or “I sell ecommerce technology.” You must have something that’s unique, that few others can offer, that makes your customers want to buy from you.

You have to understand how you meaningfully differentiate yourself from the competition—your strategic position in the marketplace.

Of course, the best strategic position is just to be better than the competition—the tennis racket you’ve invented enables players to hit harder, the graphic designs you create
are more memorable.

But those things are often a matter of judgment and hard to prove.
So, how do you develop a clear distinction between yourself and the competition ?

Your company’s strategic position can be based on:
Serving a specific niche in the market Unique features of your product or service
Exceptional customer service Price Convenience, or Anything that significantly distinguishes you from others who offer similar services or products.

The more you understand about your own company—and how you differ from others—the better able you are to compete.

Decide whether you want partners Hewlett and Packard. Ben and Jerry.
Great partnerships often make great companies.

But just as often, bad partnerships destroy good companies.
Nothing affects your day-to-day work life more than the people you work with.

Yes, work can be satisfying when you have challenging tasks, play with cool technology,
or make lots of money.

But whether or not you feel like getting out of bed in the morning can be greatly influenced
by whom you’ll work with that day.

Partners not only affect your mood but your bottom line as well.
They share, or may even control, ownership of your company.

Spend time getting to know the business skills, attitudes, and aspirations of any potential partners—even if you’ve been friends or acquaintances
for many years.

Find out whether their goals, work style, and values fit yours.
If you are going to take on a partner, carefully consider why you want or need one.

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As you start your business, you may feel uncertain about being on your own, but that feeling of uncertainty may pass quickly.
A partner will be around for a long, long time.

Remember, partners own a piece of the business.
Even if you bring in someone with only a minority interest as a partner, your future is tied to them. Make certain your partnership expectations are realistic.

Are your partners willing to work as hard as you ?
Do they bring the same level of talent or skill (although perhaps in a different area)
as you?
Do they have the same long-term view of where they want to be ?
You have more leeway, legally, to ask questions of potential partners than of employees.

Of course, make certain your potential partner is honest, but also examine their personal attitudes, how they handle stress, how much money they need and how soon, family or other demands on their time, and any other issues that may affect your working relationship.

The best way to take on a partner is with clear-cut definitions of responsibilities
and authority.

It’s nice to believe you will make every decision together, but that’s not realistic.
Who, in the end, gets to call the shots ?
And be careful about going into business with a friend—often both the business and the friendship suffer.

Why are you going into business ?
What are your personal goals for this business ?
ow much money do you need now ?
How much money will you need over the next 12 months? 24 months ?
36 months ?
How much money are you able and willing to invest in the company, if any ?
How big a company would you like this to be one day ?
How much time do you have to devote to the business ?
What other obligations do you have, both business and personal, that will affect your commitment of time, money, and attention ?
How do you see decisions being made ?
By whom ?
What areas of responsibility do you feel capable of taking on ?
What areas of responsibility do you want to be in charge of ?
How formal/informal do you like to be about such things as work hours, dress code, etc.?
Is your family supportive of this commitment ?
Have you ever been in a partnership before ?
What happened ?
What are your fears in this partnership?

Use this worksheet to determine with your partners the terms of your partnership.
Then meet with a lawyer to draw up a formal partnership agreement.
Ownership Division.

Who owns what percent of the business ?
What jobs and responsibilities does each partner have ?
Can partners work for any other company or do any other work on the side ?

How will general business decisions be made?
What decisions does each partner have final authority on ?
Who has the final authority for decisions for the company as a whole?



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