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1. Our Success Is Now Your Success What will you gain from reading this book? You will never run out of people to speak with about your business.

You will be able to build trusted long-term relationships that lead to more customers, distributors and referrals.

It won’t be easy, yet it won’t be hard.
Like everything in life, it will be a battle you fight and win from within.
Will you commit to our training ?
Will you be humble and allow us to coach you ?
Will you be disciplined enough to work until you achieve your financial goal with your network marketing company ?
If you answered yes to all three questions,
then the next success we want to achieve in our journey is YOURS.

The Authors’ Stories So, before you spend 20,000 words with Jim Lupkin and Brian Carter, shouldn’t you find out who they are? Jim Lupkin If you ask around, some might call me crazy. Some might call me a workaholic.

Some might call me an entrepreneur or a social media guru. I think I am just a simple man who loves to make new friends using the Internet.

If you are anything like me, you want to know that the person who is teaching and coaching you has already succeeded in what you’re trying to do with your life.
Before we start your step-by-step Facebook training, let me share my story and why
I decided to write this book.

Like you, I didn’t want a job to dictate how much I was worth.
I also didn’t want to miss out on life because I spent most of my time stuck in an office.

These two reasons are what attracted me to network marketing at the age of 18.
I was introduced to network marketing by my father’s friend,
Randy. He was a local businessman.

My father thought it would be a good idea to check out network marketing since
I wanted to own my own business.
In October of 1995, I attended my first business opportunity meeting at a hotel for a company called ACN.

I was overwhelmed with excitement because I was about to become an entrepreneur !
As I walked into the conference, I noticed several hundred people.

Many were school teachers from my school. Seeing these people gave me confidence that maybe this was a real opportunity to achieve my dreams.

They treated me as an equal and not a student.
This made me feel confident because now I was hanging with some of the most respected people in our community, not a bunch of my peers who only thought about partying and having fun.

The most memorable moment, for me, was meeting the speaker.
He was in shape and dressed well, had a beautiful girl by his side, and he seemed to have it all together.
I wanted to be just like him.

At the end of the night, the speaker got into his shiny, silver Lexus.
I jumped into my 1982 Nissan Maxima.
When I pushed hard on the gas, the Maxima would engulf the cars behind me in a huge, black cloud of diesel smoke.

Needless to say, I felt bad for any cars behind me.
I raced home to tell my family what just happened and asked them if I could borrow $495.00 to sign up as a distributor.
I might as well have asked for a million dollars.
I was 18 years old and still in high school.

I had no job. My family was poor. I lived with my mother, grandmother, aunt and two cousins in a two-bedroom home.
In my younger years, we slept three to a bed.

We shopped at The Salvation Army, lived on welfare and ate mayo or syrup sandwiches for most meals.

Though we didn’t have much, I had an amazing childhood. My two cousins were like my brother and sister, my grandmother loved us like we were her own children, and my mother had a zest for life.

We were a close family.
Though I didn't live with my father and we hadn't established a relationship until I was 14 years old, he became my biggest cheerleader from a distance, rooting me on to follow my dreams. My mom gave me the money from her hidden cookie jar stash and said,
Go and fulfill your dreams.

I love you.” I will be forever grateful she gave me what little money she had saved
so that I could start my journey.
I was eager to get started.
Randy took me to a training event where the most successful distributors taught the proper way to build the business, which is how all companies still train today.

You know the routine.
You start by making a list of everyone you know and pitch your business to them.
It might work for some people, but as a high school student,
my list consisted of the peers I sat with at lunch.
I struggled with my list for the first four months.
Then, in the winter of 1996, everything changed.

Our librarian taught us how to use the Internet.
While we were learning, I found AOL groups.
They were categorized by interests.

One interest was Small Business. I spent the next three years in that group and many other groups, making friends with people all around the world. Ultimately, it led me to sponsor 40 new distributors within 36 months.

No longer was I limited by my circumstances.
I now consider my first attempt in network marketing to be a success, even though it didn’t make me wealthy. It opened my eyes to what we now call social media.
Three years later, I went to college in Rhode Island.

I double majored in Entrepreneurship and Finance, hoping one day to be a successful entrepreneur. Just when I thought my network marketing career was behind me, I received an unexpected phone call in 2001.

A friend from ACN asked if I wanted to join a new company called Legacy for Life.
I was too focused on my college studies to give it much thought,
but he wouldn’t give up on me.

After months of trying, he left me the voicemail that changed my network marketing career, taking me from amateur to professional.

He asked if I had an interest in working personally with one of the most successful distributors of all time, Mark Yarnell.

I had read this guy’s book ten times. He was a best-selling author on network marketing and had grown a team to 300,000 distributors around the world.

Of course I’d work with him! If I could learn from this network marketing guru and combine that with my understanding of social media, I knew I would succeed in the way I had always dreamt.

In April 2001, I became a distributor in my next network marketing company.
For the next three years,
I went to college full time, worked part time, followed Mark Yarnell’s teachings and worked on my social media skills.

With much trial and error, I learned that traditional paid advertising is not as effective as building trusted online relationships.

My hard work was starting to pay off; in my first year, I signed up an average of four new distributors a month.
In my second year I averaged seven, and by my third year, I was signing up 30 new distributors each month.

Even more thrilling, 40 percent of the top recruiters in the company were on my team.
My team and I created millions of dollars in sales for the company.

It was difficult for me to enjoy all this success when I saw hundreds of families struggle and even lose their life savings in network marketing by falling for gimmicks
that promised to help them succeed.
One woman who lost her life savings, Annette, was a dear friend of mine.

I wish I could have helped her, but I found out too late. She was in her late 70’s when we met, and she had an amazing outlook on life.

I would have loved to have her as a grandmother. She wanted to be free to spend all of her time enjoying family and seeing the world.

She was drawn into network marketing because of the promise of time freedom and big money. She spent all of her life savings trying to be successful in network marketing, working with marketers who promised to help her.

In her mid-80’s, after losing her savings, she ended up going back to work at a grocery store. Her husband passed away soon after, as well.
I was outraged because all they wanted to do was fulfill the network marketing dream.

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They were taken advantage of by people who promoted flashy marketing gimmicks.
Today, these marketing gimmicks are hidden behind the guys promising to
give you Facebook tricks to build a downline

(the group of distributors you find, convert and train, and from whose sales you also receive a percentage) fast for only $50.00 a month, access to secret Facebook tools to explode your customer base
for only $497.00 and the list goes on.

Don’t be fooled. Building relationships is your only way to success in network marketing.
Even though my team and I had success, the Internet was still in its infancy stage.

There weren’t enough people online or ways to easily connect with them. If I was in an AOL group with 212 members, I couldn’t teach 100 distributors to talk to the same people.

This wouldn’t be a problem for long because the Internet would continue to grow significantly year after year. In 2004, I spent time figuring out how to build better technology and bring together more people online.

My friends who lost money became the driving force behind me wanting to find a better way.
I interviewed and spent time with dozens of network marketing companies,
distributors and technology vendors in the industry.

By end of the year, I realized I lacked the technology skills to create an effective process.

What do all entrepreneurs do at this point ?
Get educated! Two years later, I contacted my friend, Chetan, who owned a promising software company in India.
I had met him through a Yahoo Chat group years earlier.

I offered to help him run his company so he could focus on software development.
In return, he would teach me everything he knew about software.

He was hesitant because I lacked the understanding of software development.
I told him I would prove myself by generating $50,000 in product sales over the next 90 days.

He agreed. Not only did I achieve $50,000, I surpassed it by $30,000.
All thanks to social media. I spent the next two years learning everything I could about technology, and Chetan received over 1,000 new customers from my social media efforts.

We captured a $40,000 client, met a software developer owner from Arizona who sent us $160,000 in work over
a six-month period and worked with network marketing companies in Malaysia,
Philippines and Singapore through Myspace (the old Facebook).

In our third year, Chetan and I got aggressive and built our own social network to compete against Facebook and Myspace. It was a grueling nine months of writing code and designing hundreds of web pages with eighteen developers and four designers.

Even though I didn’t write any of the code, it was a wonderful experience to be part of the technology side of social media.

Our website, Ojeez, was the 17,000th most visited website in the world out of millions, according to its Alexa rating (Alexa is a website that has ranked the most popular sites on the web since 1996).
We had offers to sell out early, but I couldn’t resist building the next big social network.

It was a wonderful experience, but after a couple of years,
Facebook was the clear winner in the social network war.

With four years of technology and thirteen years of network marketing and social media experience, I joined my next network marketing company, Oxyfresh.

I was excited to put everything I learned to work.
In four months we grew our team to 300+ distributors and $110,000 in product sales.

The combination of technology, network marketing and social media know-how was working. Toward the end of 2008, I attended the first social media event happening in the United States in Denver, Colorado.

It took me 13 years to realize what I was doing ononline had a name.
The speaker at the event called it “social media.” I just saw it as making new friends online.

At the end of the event, hundreds of people were still confused because the speaker did not teach them how to grow a business using it.

I knew with my experience,
I could coach and train entrepreneurs on how to grow their business.

I started a consulting practice, working with network marketing professionals in various companies. I taught them how to build a network on sites like Facebook and, more importantly, how to generate sales.
Two years later, I relocated to Scottsdale, Arizona.

Alongside Todd and Donna Newman, I co-launched Summa Social, an agency dedicated to small business and network marketing professionals.

Over the next three years, we became one of the largest social media agencies in Arizona.
We helped manage hundreds of small business owners and network marketing professionals with their social media accounts.

We coached or trained more than 10,000 entrepreneurs.
We had the opportunity to work with Mikel Harry, founder of Six Sigma and

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Six Sigma helps companies maximize their efficiency and is used by more than two-thirds of the Fortune 500 companies.

Six Sigma taught me to create simple systems that yield maximum success without making things complicated. is one of the largest websites online for apartment searches. taught me how to create success for many people at one time since we co-managed 4,000 of their apartment complexes using our social media technology.

In October 2012, my wife, Marianne, relocated to Scottsdale, Arizona.
She wanted to be an entrepreneur without needing to raise a lot of money, open an office or hire employees, so she joined a network marketing company called ViSalus,
which markets “The Body by VI Challenge”, a platform for weight-loss and fitness results. Her team did $13,000 in product sales within 45 days using social media.

ViSalus was a vigorous company, but her body didn’t do well with their soy-based protein.
We discovered that she doesn’t do well with any type of soy products, even the vegan soy cheese found in Whole Foods.

A few months later, she joined a new company called Zurvita.
At Zurvita, her team produced $23,000 in product sales during the first 30 days
using social media.

Though Marianne is not actively building that business today, the team continues to thrive within the company.

Zurvita also offered me the opportunity to be their Social Media Director.
This position allowed me to put all of my experience from technology, network marketing and social media to the ultimate test by working with 40,000 distributors in multiple countries with a management team who thought about their distributors first.

Over the next 17 months, Zurvita grew its total sales from $11 million to more than $85 million. They are now recognized as the 100th largest network marketing company in the world, according to Direct Selling News.

Working closely with Facebook-approved companies, Jim and Brian were able to validate that Zurvita is one of the top network marketing companies on Facebook.

More importantly, tens of thousands of distributors are having more success because they understand how to use Facebook.

With 19 years of experience in network marketing, social media and technology,
I give to you what has worked for me as a distributor and tens of thousands of other distributors I worked with directly or indirectly throughout the years.

Brian Carter I’ve been in Internet marketing since 1999. During that time,
I’ve innovated in multiple areas:
search engine optimization, pay-per-click advertising, email marketing, copywriting, conversion optimization, squeeze pages, lead gen, Facebook advertising, Twitter advertising, LinkedIn advertising and all types of social media.

You may wonder if I’m a generalist.
What I actually do is obsessively dive into a topic, read everything I can on it, find out what really works and what doesn’t, do it for companies, further refine my sense of what works and what doesn’t and then teach it.

I am a results-focused system builder and teacher.
For example, in writing my book LinkedIn For Business,
I discovered that although there are at least ten different LinkedIn marketing tactics, only three of them reliably create results.

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Because Internet marketing is so vast and complicated, and because every company has limited time and money,
it’s just as critical to know what’s not worth doing as what you should do.

When Jim and I discussed this project, I had already written four books, been a professional speaker and taught Internet marketing to more than 10,000 people.

We realized we would make a great team, and I was excited to see what Jim had discovered. I’ve worked with and spoken to companies such as NBC, Microsoft and Marketo about digital marketing and social media.

My agency has managed more than $1 million in Facebook ad budgets (and more than $2 million in Google ads), in addition to creating thousands of highly engaging daily social posts for a variety of companies.

We’ve helped our clients get major results with Facebook, including fans, email leads, engagement and sales.
I’ve seen clients get fans and post interactions for less than one cent each and ecommerce ROI’s of up to 800 percent.

I’ve already written two social media books about Facebook, but this book is different.
Jim is the network marketing expert, not me, and his success using Facebook for network marketing is the lynchpin of this book.

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I’m the backup on all types of Facebook marketing and what has worked for other companies that you can try out in network marketing.

Oh, and I’m the funny one.
When I keynote speak, I’m all about practical takeaways, motivation and entertainment.
When it comes to consulting, I’m drop-dead serious.
It’s all about getting you results.
So Read The Whole Book !
We hope you love this book and are confident that if you apply its lessons, you’ll boost your income significantly !
Remember: If you want more than what’s in the book…
Bring the book to life with diagrams and how-to videos.

Stay current with the latest changes in social media and how it can grow your business by joining our community:
Want personal, one-on-one coaching ?

2. Facebook Is Part Of Your Strategy,
Not The Whole Strategy Most people try to rely on Facebook alone as their entire strategy when they are amateurs in our industry.

They are looking for a fast way to make big money with little to no effort.
They are looking for the magic bullet, the white elephant, the new shiny toy that takes them down the easy street to riches, and some “gurus” are happy to oblige.

Just ten years ago, emailing someone a presentation was the magic bullet to riches,
and seven years before that it was VHS tapes.

We all want instant results.
It is the reason fast food restaurants and instant oatmeal are so popular.
Frustration sets in when Facebook doesn’t perform to their expectations.
Is Facebook the problem ?
Not even close.

When you use Facebook as the lone strategy, it will fail you.
When you use it as part of a bigger strategy, you will develop deep, meaningful relationships with those who eventually become customers and distributors on your team.

The whole strategy is comprised of passion, people skills and communication skills.
This is what separates the amateurs from the pros.
Facebook is part of the strategy, not the whole strategy.

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You Need Passion Why did you join your network marketing company ?
You can put every reason into two categories:
you want to make more money or you want to have more time to do the things you love.

Want a new car, home or clothes for the family ?
That falls under “making more money.”
Want to see your children’s basketball games or go on more family vacations rather than stay late at the office? These fall under “wanting more time in your life.”
Understanding your passion keeps you going when times get tough.
And they will.
You are an entrepreneur now.
You will also inspire everyone around you to chase their passion and never give up.
Think about it.

Gini is ready to quit network marketing, so you give her a pep talk sharing your passion and why it means so much to have success in your network marketing company.
She changes her mind and keeps pushing on.
We understand because we’ve been there—several times! You Need People Skills People need to genuinely like you and vice versa.
You’re helping people by showing the value of your product and business.

If they don’t feel a connection with you, they’ll find someone else to work with—even if they love your company.
For example, let’s say Mike is taking a look at your business.

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You’re excited, smiling and focusing on him while talking about all of the fun the both of you will have if he joins.
Do you think he might become a distributor ?
There’s a good chance.

You Need Communication Skills You need to learn to get your point across with the least possible amount of words.
Inspire others to become a customer and a distributor or refer you to someone else.
You’re excited.

You believe you have the best product and opportunity in the world.
Once they’re ready to join or buy, stop talking! If your friend is ready to be a customer,
but you can’t stop talking about every single feature,
you may talk them out of taking action before you realize it.

Talk With People Face To Face No matter how many friends you have on Facebook,
nothing deepens a relationship like being with them in person.

In person, you’re more likely to have meaningful conversations about life and business than you are online.

Do you only talk to your best friend on Facebook ?
Or do you spend time with them face to face ?
Being with them in person creates shared experiences that last a lifetime.
Imagine one of your distributors, Amanda, just enrolled her fourth distributor in one month, and she lives 10 minutes from you.

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You congratulate her on Facebook so that everyone else can join in cheering her on.
Now think about how much more excited Amanda will be when you invite her out to
a celebration lunch, as well.

Talk With People Over The Phone As you build a team around the world, you can’t meet with everyone face to face.
The next best thing is a phone call.
Did you know that your voice is as unique as your fingerprint ?
When we hear others’ voices, we strengthen our relationships.
Steve, your newest distributor across the country, sends out 15 samples to friends and family in his first week.

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As always, you congratulate him on Facebook.
Then you take that extra step and call him.
He hears the excitement in your voice,
and it motivates him to push beyond his comfort level.

Steve hears, “You’re doing a great job! I believe in you.”
No one ever believed in him before you.
Do you think he’s going to work even harder now ?

Attend Company Events You might think you can stay online and never attend
a company event, but you’d be mistaken.
Those who attend company events develop a different type of appreciation for the product and opportunity.

They’re the most passionate distributors in the company because they hear the vision directly from the company owners and executive team.
They spend quality time with other distributors from around the world who also attend.

A culture is shared at events and attendees take that back to pass on to their teams.
Sherry is on the fence about becoming a distributor with your company.
She decides to attend an event with you.

She meets 10 more people who are as excited as you are,
all sharing customer testimonials.
Sherry gets excited and comes on board the next morning.

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Hand Out Samples (If Applicable) Successful network marketing companies
are customer-centric.

They prioritize acquiring customers, not recruiting distributors.
The products deliver such high value that each distributor will typically have 10 or 20
personal customers.

Companies end up recruiting a lot of distributors indirectly in the process.
Your team’s best distributors start as the most passionate customers.
They have an unwavering commitment to building the company long-term without jumping from one network marketing company to another.

Instead of talking about how much money you can earn by being a distributor, first try handing out samples to capture interest for your products from your friends.
Pursue Personal Development We all need to grow.

We can all be better.
We can’t earn a six-figure income in network marketing without expanding our mind first. If you made $50,000 a year for the last 20 years, don’t you think you need to change things about you in order to make $120,000 ?
You do, and that change is between your ears.

Most believe personal growth is the number one ingredient for success.
We agree.
Personal development happens by listening to audios, reading,
attending events and having a personal coach.
Network Marketing Is A Numbers Game

It’s easy to become frustrated when the people you know decide not to purchase your product or become a distributor.
Rejection is the top reason people struggle with sales.
You can ease your frustration by understanding the numbers of network marketing.

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On average, you will enroll one new distributor for every twenty people who look at your opportunity.

For customers, it might be one out of every five who try a sample.
Ask your company leadership to break down the numbers for your company. Understanding the numbers allows you to create a clear plan to success.
Just because someone says no today doesn’t mean they’ll say no tomorrow.

It’s a timing issue.
At some point in a friend’s life, they might need your product or business.
It’s your job to stay in touch with them as a friend until the timing is right.

Final Thoughts Making Facebook part of your strategy means you’ll never run out of conversation partners or opportunities to build strong relationships with current customers, distributors and friends who could be the next to join.

And now that you understand how network marketing requires passion, people skills and communication skills, you’ll be able to grow in them and apply them to Facebook without relying on Facebook alone.

To be continued
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