Part 8: 500 Social Media Tips " Youtube "

About Youtube

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YouTube Tips: Video Made the Marketing
Star Despite rising competition from Facebook and other smaller competitors, YouTube remains the world's most popular online destination for video creation and sharing, and it is absolutely fantastic as a marketing tool.

Using the power of video in conjunction with other social media outlets to show your business off to the world has countless benefits and this chapter will show you how to reap the rewards with YouTube.

YouTube Channel Optimization  
Choose an optimum YouTube URL; link your account to Google+ Choose a YouTube username that reflects your brand for your channel URL - preferably not too long or complicated, and one that represents the name of your company or product.
You will then be able to send people to this memorable address,

” Your username will default as your channel title,
but you may want to change this for SEO purposes, or - as YouTube will ask for all new accounts - reflect the name associated with a Google profile.

Having a public identity that is consistent across Google will allow you to optimize your sharing, content distribution, content discovery, channel management, and more.

Create an engaging YouTube profile and description
Don't ignore your YouTube account's "About" section.
Use it to sell your channel and its benefits to potential subscribers and include all relevant social media and web links.

Fill out a keyword-rich description that will tell people all about your channel, what they will gain from it, why they should subscribe, what your upload schedule is, etc.

This text will be picked up by search engines and help your channel to rank higher in search results.

The first 45 or so characters of your description will be visible when your YouTube channel appears in the "Channels" sub-section of the site's search results, so pack it with keyword-rich information.

Fill out your Channel Keywords
When people search YouTube, the site does not just return individual videos for people to watch, it also suggests whole channels that a viewer might be interested in.

So, in the Advanced section of your account's Channel Settings
(Creator Studio > Channel > Advanced), fill in the Channel Keywords section with keywords relevant to your channel, letting YouTube and Google know what
industry it should rank your channel and all its videos for.

Don’t go crazy here, just think about the types of search terms that your viewers will be using, add a couple of keywords and make sure you separate them with commas.

Associate your website with your YouTube channel Visit your Channel Settings' "Advanced" menu again and you'll see an option to associate your channel with a website. Doing so will help

YouTube to improve the quality of its search results and verify your channel as the official representation of your brand on the site.

Enter your website URL and verify that you own it via the options listed, including an HTML tag or through Google Analytics. Brand your YouTube channel effectively Upload a square, high-resolution (1600 × 1600 pixel) profile photo that is recognizable at smaller sizes.

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This avatar will be your channel’s billboard all over YouTube, including in search results and comments. In June 2013, YouTube rolled out a new channel layout called the One Channel design.

This new look enables consistent branding across all devices (desktops, mobiles, televisions, etc.), allows you to reach out to non-subscribed viewers via a channel 'trailer' and shows off more of your content to existing subscribers to keep them watching for longer.


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The One Channel layout's main branding opportunity consists of just one main banner that features your channel's profile photo to the left and links to the channel's website and social media profiles on the right.

YouTube recommends uploading an image that is 2560 × 1140 pixels in size.
Inside this massive space are sections that cater to different screen sizes.
For instance, the whole image will be seen on large televisions, while a central section of 1546 × 425 pixels is the 'safe' area where your logo
will be visible on all devices.

Whatever your design, do your best to feature your brand’s personality in the channel art. Make the audience feel like they are connecting with a person or character when they arrive at your channel; this is a tactic that will encourage them to stick around.

Note: Download a YouTube channel art template optimized for desktop and mobile screens (and lots of other great stuff) via the Premium Content Bundle chapter
of this book.

Create a trailer for your YouTube channel On the YouTube One Channel layout, viewers to your channel’s “home” page will see a different featured video, depending on whether they are already subscribed or not.
What this means is that you can show a trailer that will only appear (and autoplay!)
to people who are not already subscribed to your channel.

This is the perfect chance for you to let viewers know what your channel is all about and tell them why they should subscribe.

You’ll want to keep it short and to the point, eye-catching - and include a clear call to action, inviting your audience to subscribe.
My trailer is about 30 seconds long, and I used the simple tools at Animoto.com to create a snazzy video that far outperforms anything I could have created alone with my limited video editing skills.
If you're like me, I'd certainly recommend giving the site a look.

One other thing I love about channel trailers is that a good portion of the video's description is displayed adjacent to them.
Use this space to describe what you and your channel have to offer, and don't forget to include relevant hyperlinks (shortened using tools such as bit.ly so that they are not cut off, as they will be if they are too long) and a call to action too.

To add or edit a channel trailer, click Edit Layout on your main channel page and choose from the "For existing subscribers" and "For new visitors" tabs.
On each tab, select a previously-uploaded video to showcase from the thumbnails displayed, or enter its URL in the box provided.

Set up a Fan Finder video ad for free exposure
Fan Finder is a YouTube service that promises to find and connect your channel
to new viewers at no cost to you.

When Fan Finder spots a potential fan, it shows an ad promoting your channel before another video plays in the hopes of encouraging them to click over and become
a new, loyal viewer.

Fan Finder videos must be 2 minutes or less in length.
Best practices include quickly introducing your channel and hooking people in (don't assume people will have heard of your channel before and remember that they can skip the ad after the first 5 seconds has played).

Entertain the viewer with teasers relevant to your content, include a strong call to action to explain why they should subscribe, and make sure your branding is clear and repeated throughout.

This way, even if the viewer does not click through, it gives the best chance possible that they will remember your channel and visit on their own accord in the future.
To set up a Fan Finder video, visit https://www.youtube.com/fan_finder,
and click the “Select a channel ad” button.

You can choose any of your uploaded videos to be your Fan Finder video
as long as it is two minutes or less in length and marked as Unlisted,
i.e. not visible to the public YouTube audience.

My advice is to create a custom advert or - if you're a bit pressed for time - simply use your channel trailer as an easy and effective substitute.

Create playlists and sections to group and feature great content – even if it isn’t yours From the controls on your main Channel page, build playlists to feature your
"Best of..." and most viewed content and to ensure people view a series of videos in the order that they were intended.

Playlists will lure people in to experiencing the breadth of the content you offer and encourage multiple video views in one session.
If a playlist requires context, upload a short and snappy intro video and place it at the beginning of the list.
If you're not ready to create your own videos just yet, playlists offer a smart way
to build subscriptions by curating the best content from other channels.

Create playlists full of videos that your audience will love and position yourself as a one-stop destination for insightful curated content.
When you begin to publish your own videos, you can choose to continue curating content from others or simply phase it out.

YouTube Marketing and Content Strategy
Focus on quality, edit well, and grab FREE YouTube Music Whatever content you create for YouTube, a basic standard of quality is essential.
At a minimum you should ensure that the video quality is high definition (at least 720p), that the audio is clear and balanced,

that the lighting is good, and (if fitting), you use varying camera angles to add variety and dynamism to the finished product. Viewers rarely expect YouTube content to have Hollywood production values,

but watching a person talking down into the tinny microphone of their low-res webcam isn't going to give anybody a good first impression, or reflect well on your brand.

If you're serious about videos as a social media tool, consider investing in a decent camera and video editing software, such as Adobe Premier.

Include only necessary footage in your videos - don't be afraid to cut - and add transitions, overlays and graphics to help convey your story.
Want free music and sound effects for your videos ?
Check out the YouTube Audio Library.

It features thousands of royalty-free instrumental tracks (arranged by mood,
genre, instrument and duration) and sound effects that you can use for free,
forever, for any creative purpose (not just in your YouTube videos).

Access it via a link on your Video Manager page, or at
https://www.youtube.com/audiolibrary/.

Another extremely popular source of royalty free music for YouTube videos is Incompetech (http://incompetech.com/music/royalty-free/), with tons of great tracks available for download and use as long as credit is given.

Find your company's cheerleader and use screen capturing Who is the cheeriest person in your office ?
Consider them to host your YouTube videos, as they'll appeal to your audience. Everyone shy about being on camera ?
If you don't have anyone who wants to be the face of your business, consider something like Google Search Stories (http://www.youtube.com/user/SearchStories) to show off your best online properties or if,

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like me, you do a lot of web demonstrations, use screen capturing software
such as Camtasia (expensive but great quality and editing options)
or Screenr (completely free, but without editing features).

Ideally, you want to have a person in front of the camera, or a mix of screen capture and someone onscreen, as this approach will resonate with your audience best.

Find the correct tone of voice Your tone of voice in a video is very important. Remember, it's a conversation you're having, so avoid the cheesy radio announcer voice and speak naturally. When expressing yourself on video, be real.

Robotic speech or blatantly reading from a script will not appeal to viewers.
Talk directly to your fans as if you’re in a room with them; it couldn't get much more personal than that.

Hook viewers with a teaser or intrigue With low viewer attention spans and YouTube making it so easy for them to click away to someone else's content, it is crucial to use the opening seconds of your video to hook viewers in and keep them watching your recordings until the end.

This portion of your video only needs to be a few seconds long, but its effectiveness can pay dividends towards watch time and viewer engagement.
Examples include: Showing off the finished result in a "how to" video and telling your audience that this is what they'll have learned to create by the end of your clip.

Offering a mysterious line or quip like,
"What is the link between a potato and unbelievable sales conversion? Keep watching to find out..."
What is the best video length for YouTube ?
The question "How long should my YouTube videos be ?"
is a complicated one, and the answer depends on a myriad of factors, including the subject of your videos and your target audience.

In short, the "right" length for a YouTube video is exactly as long as it keeps people watching.
Ultimately, the right length for a video is just long enough to get all of the information across without unnecessarily padding.

You don’t make a video longer just for the sake of making it longer, as that’s
a surefire way to put people off.

Although creating long videos might seem counterintuitive, given the famously short attention spans of online viewers, longer videos – especially on YouTube - equate to more watch time, which will lead to a boost for your content in the algorithm.

Some basic rules to keep people watching include keeping content relevant to your audience and especially in relation to your video's title and custom thumbnail
(more on both of these coming up), knowing what message you want to communicate and sticking to it, and editing out all unnecessary waffling or distraction.

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If you saw two videos offering exactly the same information - one 3 minutes long and the other 20 minutes long, which would you click on ?
Similarly, if you started watching a short video and the information promised was not being delivered quickly, you would be very likely to give up on it.

Keep video intro titles short and grab attention with a hook How many videos do you stop watching because of long and boring introductions featuring pointless graphics and awful music ?
An elongated opening sequence also discourages binge watching,
because people don’t want to watch the same drawn out intro.
Instead, make your opening title and credits short and punchy,
no longer than 5 seconds.
And once you have a viewer watching your video, naturally you want to encourage them to stay until the end - and you can do this with a hook. How

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you hook viewers depends on you and your content.
For example, if your video features a project of any kind (like a how-to video), show a glimpse of the end result first, so the viewer is intrigued to see how you achieved it.

Stories are another way to pique viewers’ interest, as we are all hardwired to enjoy them. When you begin your video with a story, people will naturally want to stick around to see how it unfolds.

In addition, personal stories endear the presenter viewers and can often provide a helpful segue into more complicated ideas.

No matter you hook viewers, make sure your opening gambit relates directly to the title of your video and that you get into it quickly.

After all, that's why the viewer clicked in the first instance.
Feature calls to action within your videos, build an interactive
End Screen Depending on where during the video would be most effective, include calls to action (CTAs) to direct your viewers - do you want them to visit your website,

call you for a quote, watch another video, reply to a question in the comments, subscribe for more great content, or click the link in the description ?

Tell them! CTAs can be implemented in several ways, including direct from
the video host, or as interactive on-screen cards.
YouTube also offers a mobile-friendly
End Screen tool that lets you engage viewers right as your video finishes and encourages them to watch more.

In the last 5-20 seconds of your videos, you can choose to show overlays that prompt viewers to watch your other videos, subscribe to your channel, visit collaborators’ channels, and more.

YouTube offers several templates to make setup quick and easy.
Research has shown that the Best for Viewer End Screen works really well, letting Google select the best video based on the viewer’s past viewing habits.

But if the video is part of a series, make sure you point viewers to the next video
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in that series or to a playlist so they can keep watching.

In addition, a Subscribe End Screen will add an on-screen link featuring your profile photo for people to tap or click to subscribe to your channel – there’s really no reason not to include it in your videos.

As a general rule, the more CTAs you provide, the less likely people are to choose any of them, so it’s a good idea to include no more than three links to your
End Screen.

To set one up, navigate to the End Screen & Annotations option within
Video Manager and build one from scratch or use one of several templates.

Note: End Screen Cards must be inserted on a per-video basis,
but once you have a favorite or one that performs well
(monitor the success of your End Screens and refine your strategy based on the data via Creator Studio > Analytics > End Screen),
you can quickly import it into every new video you publish.

Click Import From Video option and select the video from which you want to import End Screens. Experiment with YouTube Cards – the evolution of annotations Launched in the spring of 2015, YouTube cards provide a new way to add a

layer of interactivity to your videos.
Cards can be used to direct viewers to other videos, merchandise, websites, playlists, and more, and unlike annotations, they also work on mobiles !
The six types of card currently available are:

Merchandise, Fundraising, Video, Playlist, Associated Website and Fan Funding.
To create a card, click on the “Cards” tab in your Video Editor.
How YouTube cards work When a card is applied to a video, a teaser for it will appear for a few seconds at a time you designate.

If clicked, the full card will appear for use. Here, a viewer will - depending on the card type - see a link, customizable image (cropped to a square), title (50 characters max), and call-to-action (25 characters max).

At any other stage of the video, viewers will notice an icon appear
if they hover their mouse over the player (desktop) or when the player controls
are visible (mobile).
At any point, they can click on the icon to view all cards that are applied to the video.
Making the most of YouTube cards
Cards should be inserted in a contextual manner as a way to help you reach your business goals through video,
while also providing an enriched experience for the viewer.

Up to five cards can be used in any one video.
Don't physically point to a card in your video as it may appear differently depending on the viewer's device.
Cards work most effectively when they are not placed too close together,
so try spacing them throughout your videos at key points.

Analyze the performance of cards - and use the date to improve their
function - within YouTube Analytics.

Create Associated website annotations Associated website cards enable you
to add a clickable link to a non-YouTube URL
within the video player itself.
They work great for branding purposes, and as an easy way to direct people either audibly or visually to click through to your website. Here's how to set one up:

1. Verify ownership of your YouTube account by telephone
at http://www.youtube.com/verify
2. Add your website as an associated website and verify ownership
of it via Google Webmaster
Tools - visit https://www.google.com/webmasters/tools to do this.
You'll need back end access to your site to add some code, so contact your web developer if you need help here.
3. Back on your YouTube Video Manager page, visit the "Advanced" section of the Channel Settings menu.
Here, add your website URL to the box next to "Associated website." When confirmed, a green "Success" circle will appear.
4. You're done! When adding an annotation to your videos, choose the Associated Website type from the drop-down menu and add your full website
URL into the box provided.
Add a branding watermark to your videos
A branding watermark allows you to embed a channel logo to appear across all of your videos.
When clicked, it allows non-subscribed viewers to quickly and easily subscribe.

To access and set it up, click on the Channel settings within Creator Studio and choose the Branding option.

An effective strategy I have employed is to create a branding watermark that is also a call to action.

Mine is an image that reads 'FREE Social Media Tutorials' and sits in the corner
of all my videos.
Whichever image you choose, best practice denotes that it has a transparent background and uses just one color,
so as not to be distracting to viewers – especially those watching on mobile devices.

Post videos regularly and consistently Once you launch a YouTube account and publish your first video, don't just abandon your account thereafter.
In order to start building traction with an audience, maintain your presence by publishing at least one video per week.

If possible, release videos on the same day every week; viewers like structure and they will know when they can look forward to new content.

If you can't be around to post a video manually, use the feature to schedule your upload for posting ahead of time - this option is available from the drop-down menu on the video upload page.

All this said, don't feel required to stick rigidly to a posting schedule; be flexible enough so that you are able to respond to things like breaking news or viral video trends.

YouTube Video Optimization Strategies After Google,
YouTube is the world’s second-largest search engine.

In fact, as Google owns YouTube, the search feature on both platforms is engineered to do one thing: provide the best answer to an inquiry.

To have your videos rank well in YouTube search results, your aim should
be to reverse-engineer your content to be as close as possible to the
best answer for a particular search term.

Before you even hit record, know what the title, tags, and content of the video are going to be. When someone searches for your video on YouTube, the site uses a variety of factors to judge where it will appear in the list of results,

including the number of views, how long people typically watch it, its tally of likes and comments, how many subscribers your channel has, how often the video has been embedded, and more.

Note: Through your research, you also want to know what content your video will be competing with, so perform a few searches to see what’s already out there and think about how you can improve on it - so that your video will eventually perform better.

To maximize the chances of your video being found, it is imperative that your videos' metadata is optimized. Here are some tips to do just that: YouTube video title SEO

When coming up with a title for your videos, think about what your audience is likely to search for and reflect that in the words that you use.

For ideas, look for keywords (either individual words or phrases) in Google Keyword Planner, or go to the YouTube search bar, start typing, and see how it finishes your sentence.
Those predictions are what real people search for in order of importance.

Your video title should be keyword rich and match the content that your video contains. Only the first ~45 characters of your video title are displayed in the YouTube search results on mobile devices, so make sure you front-end load the title with your primary keyword phrase(s).
Here are some quick pointers to help get even more from your video headings:
Use deliberate capitalization of words to highlight your content,

e.g., 'The Top 10 Reasons Facebook Marketing Works' instead of 'The top 10 reason Facebook marketing works'.
Add colon after your initial keywords and rephrase your title.
For example, your video on saving money “Save Money Easily:
The Simple Money Saving Plan.”
This will help capture those people who are searching for videos by using two similar (but different) phrases.

Make your titles catchy in a way that will encourage users to click.
For example, in a video that teaches people how to tie a bow tie - and do it in 30 seconds or less - which of the following would be more appealing:

"How to Instructions and Advice About How to Tie A Bow Tie" or
"Tie A Bow Tie in 30 Seconds or Less." Include keywords at the start of your video title and branding near the end,
e.g., "How to Fix A Cracked iPhone X Screen | The iPhone 10 Wizard Tutorials".
Write effective video descriptions The first few sentences of your video description will appear in YouTube search results,

and the same few lines of it will appear below your content on the video's individual page followed by a "See More" link that must be clicked in order to read the rest.

Therefore, good practice is to use the beginning of your video description to accurately describe what your video is all about in one or two sentences,
as this is the most valuable snippet for SEO purposes.

For people who click to view your description in full, consider adding the following information to all of your video descriptions:
A description of your channel and a link to your channel page.

A call to action asking viewers to subscribe and a link to click. Links to more episodes or related videos and playlists. Links to your website and social media profiles
and a call to action to follow you.

Information about your channel's video upload schedule,
e.g., "New videos uploaded every Friday." Links to useful time-codes for long videos using the X:XX for format,

A detailed description can help you rank for many possible related searches,
and may even boost your chances of snagging attention for keywords
or phrases you didn’t use.

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Note: Often, the links listed above are placed at the beginning of descriptions for maximum visibility.

When adding links in your video description, type out the entire URL to your website, including the “http://” prefix,
so that YouTube will automatically hyperlink it.

Otherwise, people won’t be able to click through to your site.
Tag your video effectively Tags are descriptive keywords that help people find your videos, so the more relevant your tags,

the more discoverable your video will be.
The following list will help you write tags as effectively as possible:
Come up with a set of standard tags that can be applied to any video you upload,

e.g., sports, film, food, videogames, etc. - Set video info defaults for these to automatically appear via Channel Settings > Upload defaults.

There is no perfect number of tags, but they should always be topically accurate
and concise, and you should use enough to thoroughly describe your video's content.

To help you come up with tags, think about the different keywords that viewers will search find your video;

if your video was split into sections or themes, how would you describe them
in a single word or phrase ?
Install a browser extension like VidIQ or TubeBuddy for Chrome to reveal the tags used by other popular videos in your niche (visit any YouTube video and they'll appear),
and see if you can spot any inspiration for your own.

These tools will also give you an idea of how your keywords are ranking once a video is published - and educate you on improving your approach in future.
If the extension’s data for keyword ranking seems all over the place initially, don't fret.

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YouTube is constantly testing your video in the opening hours, letting it spend a few seconds or minutes in a certain market or with a certain number
of users to see how it performs.

To boost your video's search ranking, use quotation marks to isolate important keyword phrases with multiple words,

e.g., "how to make a paper airplane", as well as typing the phrase without the punctuation. Use keywords and phrases from the video title in your tags.
Actively update and optimize archived videos with relevant tags when new search trends emerge.

Select the right video category and add a location Make sure that you submit your YouTube video to the right category - choose the one that your viewers are most likely to look under to find your content.
If there is no exact match (and there often isn't), choose the category that most closely fits your upload.

Videos submitted in irrelevant categories may not get relevant traffic,
so this step is important.
If your video could fit into two categories, select the one where you think it might have least competition to increase the chances of it being found or even featured.

Meanwhile, adding your location to your YouTube videos will make them geographically searchable, which can help you get more relevant views.

To add a location to an existing video, go to Video Manager and click
Edit next to the video you want to edit.
Below the video, click Advanced Settings and enter your location
under Video Location.

Caption all your videos;
add the transcript to the description YouTube’s AI is now smart enough to actually listen to the content in the video to confirm that the substance of the video
matches the tags,
so words and phrases that match with (and are related to) the title and description,
can provide you with an extra SEO boost.

YouTube will automatically add closed-captions to your video with its best guess.
You can edit and improve automatically-generated captions
in the Edit Video interface using the Translator Toolkit.

In addition, paste your transcript in the video description, too, as it's a good way to add relevant, keyword-rich information to your content,
which will benefit you SEO-wise.
In addition, it will give people an easy way to refer back to different sections of the video, which is particularly useful if what you are discussing
is an in-depth or complicated subject.

To create fully new captions for a video, type out the text of all the audio,
upload it via the "Subtitles and CC" tab, and it will automatically sync to your content. Create a custom video thumbnail (or choose the best default option)

Thumbnails act as mini marketing posters for your content and are important in attracting viewers to your videos wherever they are seen - either on YouTube, in Google search results or embedded on websites.

Thumbnails, more than any other element, can make or break your videos’ success on YouTube.
The reason ?
Suggested videos.

Suggested videos provide the biggest source of traffic on the site. As someone is watching a video, your video thumbnail – assuming it appears in the Suggested videos section - needs to stand out and entice the viewer to click it next. Assuming your account is in good standing, you may have the option
to upload a thumbnail once your video has uploaded.

If the feature isn't enabled (mine took a good few months to appear)
be patient as you can always go back and add them later.
In the meantime, you can choose the best option from a default selection of three thumbnail images that YouTube offers you after your content is uploaded.

Here are a few more tips for creating a compelling thumbnail: Make sure the thumbnail accurately represents the video content. No one will stick around to watch, or trust your other content, if the thumbnail is deliberately misleading.

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Attempt to tell a story with your video thumbnails to encourage
people to click on them.

For example, construct an image that sets up or teases a particular situation; make the viewer wonder what happens next, or what happened to cause what they see.
If the thumbnail works with the video title to amplify the story you’re trying to tell,
that’s even better.

YouTube recommends a custom thumbnail be sized to 1280 x 720 pixels, and you can create them in an image editor like Photoshop or GIMP, or easily online at sites like Canva or Adobe Spark.

However, nobody ever sees a thumbnail at that size on YouTube or anywhere else. While you should still upload the image at that size, its actual design should be constructed with smaller sizes in mind.

Is your thumbnail still going to be as impactful when seen in search results or on a mobile device, for example ?
To check how your thumbnail will look in practice, zoom out wide during the design process so you can get an idea.

Give your thumbnails a consistent look and branding, so that fans can recognize your videos at a glance in the subscription feeds.
Some of the other general guidelines YouTube recommends for thumbnails
are making sure they are clear, in-focus,

hi-resolution (640 × 360 pixels min, 16:9 aspect ratio); bright, with high-contrast;
well-framed with good composition; and a foreground that stands out from the background.

Note: The first 24 hours after a video is published are critical to its initial (and potentially long-term) success.

If it attracts views and watch time right away (and to a lesser degree in the subsequent 7 days), YouTube will notice and use the measure of that activity to determine where to rank the video more favorably.

To maximize the chances of your video being found upon its release (and for weeks and months to come), you want to encourage as much traffic as possible in the first 24 hours, whether it’s from people on your email list, via posts on social media,
or even using some paid traffic to get a little bit of a boost on that first day.

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YouTube Video Ideas for Business
One of the easiest ways to judge what type of content will work for your business on YouTube is to search for and study other popular videos within your business niche,
and use them as inspiration - make yours better in every way.

That aside, here is an additional selection of popular video idea strategies: Interview experts at trade shows

To spread your reputation as an industry expert, interview your peers at trade events that you attend and film these interactions to create a YouTube video afterwards (make sure to get permission from the subject and event organizer first, though).

It's a great form of marketing, particularly if the interviewee is popular and well respected, and links to your video after you've posted it online.
You could even get someone to interview you
- you're an expert in your field, right ?
Easy, powerful video content for you right there !
Create a video series and encourage people to watch all of it

One-off videos are all well and good, but a planned series of videos will keep viewers engaged over a number of days or weeks and ensure you of some
healthy watch-time statistics.

A series is also useful for chopping what might be one long video into separate, shorter, more viewable chunks.

By planning ahead, you will be able to cross-reference between a series’ videos when relevant and include links to related videos on YouTube cards and in the video description – all promoting people to watch more.

One of the other benefits of making a series or clusters of related content is that they can potentially promote each other indirectly.

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When effective, your clustered videos will show up as suggested and related videos for each other in the sidebar on your own channel, and on other people’s videos.

When you launch a video series, make sure to actually tell people that the video is part of a series (visually in the title
(e.g., How to Knit A Winter Scarf: Part 1) and audibly
(e.g., "This is part one of your guide to knitting a warm scarf for winter")
and encourage them to subscribe to come back for more with an end card message and a regular upload schedule.

As well as video titles, series' do best when they include consistent video tags (good for SEO), themed video thumbnails (so that people can easily see that a group of videos are related), and when they are organized into a specific playlist (so that a viewer can click "play" just once and watch the whole series of videos in one go).

Be funny, useful, and unexpected Some of the most popular and shared content on YouTube are ones that make people laugh, so if you can work a humorous element into your videos, all the better.

As with so much other social media content, people search YouTube to discover useful information, so create content that addresses your audience’s needs, like
"how-to" tutorials related to your products, or any kind of advice that you think your audience might want to know the answer to.

'How to' videos are a great way to do this - use your expertise! Video content that elicits an emotional response from your audience can often be very powerful;
so it works for your brand, look into producing something off-the-wall and unexpected that will resonate with

Record product demos and reviews
Rather than telling people what your product or service can do,
why not show them instead ?
Product demo videos are a great way to demonstrate your wares to customers. Alternatively, record videos of product reviews - not necessarily of your own products, but those your customers will be interested in.

For popular examples as proof of how this strategy works,
search YouTube for stuff like reviews of iPads, vacuum cleaners,
gym equipment or any type of consumer goods.

Show viewers around; upload presentations and talks
Take your audience on a tour of your offices and city to help them feel connected
with you and your brand;

give them a sneak peek behind the scenes.
Upload recordings of presentations you’ve given, to demonstrate your authority within your business niche and to show off your public speaking skills.

Ask your audience to review and promote your products Ask your audience to use your product in their videos (like product placement in movies),
or to provide reviews, and cross-promote each other.

You can then feature these customer-created videos on other social networking sites to increase your exposure and play to the vanity of your customers, who will love to see themselves featured on your pages.

Ask and answer questions for your audience
One of the best ways to get and keep your audience engaged on
YouTube is to ask questions for them to answer or ask them to submit
questions for you to reply to.

For the former, ask viewers to submit a comment or record and link
to a video response.
For the latter ask fans to leave a comment featuring a question for a chance to see it answered in your next video or, even better,
to video record themselves asking the question,

which they then email to you so that you can feature it in your next upload.
Imagine how surprised and delighted a customer will feel if you show off their feedback in a video, rather than just respond to it via a reply in the comments.
Announcements and community service

Do you have key dates or occasions in your business' life ?
Mark them with a video and thank your customers for their support,

e.g., your 1000th customer or 100th video. Highlight the causes your organization cares about and the philanthropy you carry out in the local community
- make videos that show you care.

News and views
- be timely and topical Are you in a dynamically moving industry ?

Show your expertise by making videos to announce and discuss breaking news and information. React to trending topics in your niche with relevant content when it makes sense for your audience.

Being part of what’s going viral, rising search trends or breaking news can be critical for certain content.
News and politics, sports, commentary, and opinion content can thrive on topicality. Collaborate with your peers Look into collaborating with other, relevant,
YouTube channel owners in order to share audiences, introduce each other to new subscribers and publish complementary content.

In the videos you create together, get your pal to ask their fans to check your channel out (or a specific video that’s available on your channel), and link to it in the video description and End Screen.

You’ll also want your collaborator’s viewers to find your channel through searches
for them, so ask them to feature your name and face prominently in the thumbnail
of the video, and include it in the title, tags, and description.

For another little SEO boost, at the bottom of the video’s Info and Settings page,
you can add another creator’s channel as a credit.

This connects your channel to theirs in the YouTube algorithm and can boost the number of times your channel is recommended off the back of their videos.
Lastly, feature brands that you like and support in the About section of your YouTube channel (and ask them to do the same).

Under the Featured Channels menu, choose "Add channels", then search for your buddies via their YouTube username or channel URL.

Convert podcasts into YouTube videos Does your company have a podcast ?
Turn them into videos and upload them to YouTube to expand your reach.
YouTube won't let you upload the audio alone, so create one or several graphics to complement the topic of the video.

Increasing Views on Your YouTube Videos Post a bulletin to your subscribers A bulletin is a text update you send from your Channel page to all of your subscribers. You can tell your subscribers about a video you’re working on,

remind them of an awesome video you posted recently or include a link to a video you recommend, with a comment about it.

When you post a bulletin, it will appear on your subscribers’ recent activity feed (on their homepages) and on your Channel page in your recent activity feed. Here's how to post a bulletin:
1. Sign into your YouTube account and visit the URL http://www.youtube.com/user/[yourchannelname]/feed
2. Type out your message in the “Share your thoughts” box.
Blog about your videos
Every time you post a new video, compose a blog post regarding the video and share it with your fans and followers and social media.

Conversely, if you write a blog post that is particularly visual and would work well
as a video, then why not screen grab it while you talk through it and turn the blog post into content for your YouTube channel ?
I often use this strategy for step-by-step guides,

and as a bonus the blog text sitting right in front of me is a helpful reminder
of what I want to say !
Embed a YouTube Subscribe widget on your blog or website

A YouTube Subscribe widget is a little box that you can embed in the sidebar
of your website to encourage people to subscribe to your channel,
or click through to check it out.

It displays your YouTube channel icon, subscriber count, the number of videos you have published and, of course, an all-important Subscribe button.

What I like about it most is that it acts as a permanent advertisement for your video content. I combine my widget with an embedded playlist that displays my most recently-published video to compound its effectiveness.

For a look at a YouTube Subscribe widget, further instructions, and the code needed to embed one on your own website,
visit the following link: http://bit.ly/youtubesubscribewidget
Leverage other social media to increase reach Post your video to Facebook
(making sure to choose the best thumbnail).

Tweet about it on Twitter with a couple of relevant hashtags
(also include the prefix "Video:" before the video title, as although a shortened YouTube URL will show,
it may not always be immediately obvious to your followers that you're sharing visual
content - something they are more likely to engage with.

Pin your video to Pinterest and make sure that the video's title and a short description is posted along with it, as well as a couple of relevant hashtags.

All of these details will improve the chances of your content being found by others in their Pinterest search.

Consider submitting your video to other major video sharing sites such
as Dailymotion and Vimeo.

These sites might not have the massive popularity of YouTube, but it could be that your most lucrative customers only ever browse those video websites.
Manage comments effectively, keep engagement ticking over in between uploads

Be sure to keep a tab on the comments being left on your video via the Community option, found in the Video Manager portion of your account.

Let commenters on your videos know that you appreciate what they have to say, and respond as often as you can.
They'll appreciate the time you take to do so, and YouTube will see it as an engagement boost which could help your video rank better.
Every time you answer a comment on YouTube,

your reply counts, too. So, if you have 30 comments and reply to all of them, your video now has 60 comments.

If you can reply to every comment, you’ll double the engagement on a video. If everything else is equal but you get 60 comments and your competitor has 30, your video will outrank theirs. .

In addition, consider the Community tab on your YouTube channel, which gives you a simple way to engage with your viewers and express yourself beyond video.

YOU're so Beautiful take care of Yourself
You can discuss topics through text, launch live video, share images, animated GIFs and more, giving you a more casual way to engage with your fans more often in between uploads, and in real time.

Viewers will be able to see your posts in the Subscriptions feed on mobile and they can also opt into receiving notifications when you post.

Paid Advertising on YouTube YouTube is one of only a handful of websites
with over 1 billion monthly active users.
With such a large and diverse audience,

it makes sense to consider experimenting with paid advertising on the site. Its current model allows you to achieve video clicks for just a few pennies based on keyword and audience targeting, with the potential for very satisfactory cost per acquisition.

YouTube ads are fairly cheap; a budget of as little as $10.00 per day should allow you to experiment and collect some valuable data.

The following advice relates to the most user-friendly ad setup process for YouTube, accessible via http://www.youtube.com/yt/advertise/index.html.

If you would prefer a slightly more advanced approach (including more in-depth setup, scheduling, and targeting options), head straight to the main Adwords dashboard at http://adwords.google.com and choose to launch a new video campaign.

Most effective YouTube video ad type There are several types of YouTube ad available, including traditional banner ads positioned around the site, and others that overlay the videos.

My preference, however, is to use TrueView in-stream video ads - skippable ads that are inserted before, during or after a video on the site (these are the default option in the basic setup method).

Not only are they the most engaging ad type with the option to drive clicks to your YouTube channel or website, but you won't be charged if your video is skipped or if a viewer does not watch at least 30 seconds of your ad.

Tru-View video ad basics: length and content strategy
Try to keep your video ads relatively short - 90 seconds or less is a good target -- long enough to formulate a compelling visual story, but not too long that viewers will get bored and skip past it.

Experiment with different types of campaign styles to see which resonates best with your audience, but I recommend giving an "Explainer" video a try if you haven't done so before.

YOU're so Beautiful take care of Yourself
They're short, often-animated clips that simply and stylishly tell people who you are and what you do.

Hiring a professional team to create an explainer video can be costly, but with an imaginative script, a good voiceover, nice sound effects, and some hard work editing or animating,

there's no reason why you can't make one yourself.
For inspiration, check out the following explainer videos on YouTube:
Dollar Shave Club ("Our Blades are F***ing Great"), Airbnb ("How to Airbnb"), and ,Spotify ("Spotify has landed in the U.S).

Setting a budget and target audience
As mentioned above, you don't have to spend a fortune to begin to see if YouTube advertising might work for you.

The site will recommend a daily budget, including a maximum cost-per-view (the highest price you’re willing to pay for someone to view your video ad; it starts at just a penny, but obviously the more you bid, the more likely your ad is to be played to someone), but you can enter any amount you like.

As with any ad campaign, it's only going to be a success
if the right people see it. Under the target audience option, identify where you want your ads to be shown - based on, age, location, interests, gender, and web activity.

As you play around with your budget and targeting options, keep an eye on the box that estimates how many views the amount is likely to give your video.

Tracking the progress of YouTube ads
When your YouTube ads are live, you can track their performance via your
Adwords account.

Some of the most important metrics to monitor include Converted views and Cost per Converted view (representing click-through numbers and cost per acquisition),

and Video Played To - the percentages show how much of your video ad people watched on average and help you judge how engaging it is to your target audience.
YOU're so Beautiful take care of Yourself

As with all paid advertising on social media, don't be afraid to experiment with different approaches - cull what doesn't work and concentrate your time
and money on what does.

Khd Phd business.

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