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#1 - The Slot Machine Approach
This one's a biggie...
What I call the "Slot Machine Approach" What the booty...?
Most people FAIL, because they approach entrepreneurship - and in particular, online businesses - with a lottery mentality.

They are serious, hardworking people otherwise, but let them loose on the internet and things turn into high stakes poker.
Yup... Here is how it works: I'm using "Jimmy" as a friendly example
(and you can see how much you recognize... :) Jimmy just heard about an amazing success story from someone who started an online business.

Broke before - now a millionaire. Jimmy is frustrated in his jobs, buried in bills and desperate to find a better way.
He heads over to Google and starts searching for "home based business", "start a business", "passive income", "side hustle" and all the usual suspects.

It doesn't take long and Jimmy finds a great sounding opportunity that promises fantastical results in just a few weeks. Great sales pitch an'll.
He gets excited. He thinks he finally found a gold mine and will be rich in a jiffy. Show everyone how clever he is.

He jumps on a quickie training, ideally free, and expects to be rich within 2 months. Yes, he knows it's not realistic, but you can hope, right...?
Jimmy is pumped and puts a lot of effort in for about 3 weeks.
But then... TOTAL SHOCKER - no results ! What...?
Was he cheated ?
Did he just waste a full 3 weeks for nothing ?
Online businesses are a scam - or worse: luck - and "it's just not for him".

Jimmy doesn't give up right away though, he really wants out badly.
So he moves on to the next blueprint and another one after that - rinse and repeat. Eventually, he does gives up in frustration, now joining the chorus of "online scams" for the rest of his life.
Any of this sound familiar ?

Even a little...?
And I'm not making fun, we all have done this to a degree.
It's normal.
But why... Why is it "normal" ?
Why do smart, educated, hard working people believe that starting an online business or generating passive income mostly means hitting a "lucky button" and somehow you land there ?
No effort, no training, no learning curve, no expertise ?
Why ?
Because we are brought up to believe that only years of hard work and an expensive college education can bring success and that everything else is shady. That the few who make it are either lucky or exceptionally brilliant, but
it can't work for the ordinary Joe (or Jane...:).

So you don't really try - not seriously. You dabble, you get excited, but you don't treat it like a serious business - like the new career that it really is.
Which brings us to #2:

#2 - The Ninja Advantage
You wouldn't dream of becoming a dentist, a gourmet chef, a teacher or any other profession without first thoroughly learning the ropes.

You understand it takes time and you are willing to invest considerable
time and money to learn a profession that - in most cases - forces you to work for other people (= loss of freedom) and keeps you struggling financially for the rest of your life. That is ok.

That is "normal". Most wouldn't challenge that concept.
And yet... An online business can bring you freedom and wealth beyond anything a college education ever could. Yet, for some reason, most people think they won't need training, practice or time to grow and achieve long-term success.

Online businesses are treated like "slot machines".
You pull the lever and hope that if you play long enough you will eventually win. You also know how unlikely that is…
But you can't help it.
(maybe not you...:) See where I'm going...?
The most important, first ingredient for starting a business is:
Take it seriously !
Treat it like a new career.
Be willing to invest time and resources to give yourself a reasonable chance of success. It can be much easier - and faster - than a college education to succeed with the blueprints available today.

Many you can start with almost no start up funds and little risk.
A stark contrast to the world of brick and mortar businesses, and that's probably why we have such a hard time taking them seriously.

It just doesn't make sense. It should be more difficult and, yes, that seems like a contradiction, but hear me out: Online businesses can be fast and incredibly lucrative - even passive - if you lay a solid foundation.

Acquire expertise and learn sound strategies from 6 and 7 figure entrepreneurs who have mastered whatever blueprint you choose. Not theorists and "professors", not talkers, but those who have actually done it.

By "done it" I mean: not just an overnight sensation, but sustained success over several years while massively scaling and eventually automating.
Learn from those who are successful and commit to becoming a master
of your trade, so you are not dependent on luck, but can replicate your success over and over again. Make sense ?

You can absolutely make money - and quit your job - often within just a few months.
It is nowhere nearly as time consuming and complex as a college education - nor
as expensive !
But there is a learning curve and you need to lay a solid foundation.
Then - the sky can be the limit.



This book will give you a step by step overview of 23 proven
Passive Income Blueprints so you know what's involved, what to expect and what the many options are. From there, you need to dive in and learn from the best, so you can replicate their strategies and don't waste precious time on costly mistakes.

There is no need to reinvent the wheel: If you want to be successful, find someone who has achieved the results you want and copy what they do and you'll achieve the same the results. - Tony Robbins Cool ?

Now... to take some pressure off:
#3 - Keepin' it real You will often read mind blowing testimonials, especially on course sales pages. They are addictive, they convince you to buy, but they also add a lot unnecessary pressure. First of all, those results are not "normal".

They are the exception. It also does not mean that those people will keep having success and achieve freedom long-term. As I always say: "It's not about who has success the fastest. It's about who has success the longest -  meaning, for the rest of your life."

That is what matters.
That's the golden goose to aim for.
Everything else is just ego boosters.
You might be "slow".
Not in the real world, mind you, but in the online mind set.  Maybe it takes you several months to make your first $10 bucks (oh goodie...).

But those $10 are massive! Once you hit that - small as it may seem - you made the most important first step: You earned money from your business.
A business that you built with no prior experience, that took a lot of effort and hard work and with probably a few mistakes along the way.

But you made it, you earned your first money as an entrepreneur.
That's a huge deal! If you can do it once, you can do it again - even if it takes you another few months (it probably wont!).
How many years did you spend in college, btw...?
Every time you do, you gain a little more confidence.

You start believing that this is real.
And once you believe, you can repeat it and eventually scale.
It's fine to be "slowly" successful in the beginning as long as you keep moving. And before you know it - you are suddenly there.

Total surprise !
Baby steps - but continuous steps.
One after the other after the other.
Even when it's frustrating.
When nothing seems to work and everyone has success, but you.
Keep going, keep learning, keep improving and don't stop until you are there.
There is always a solution and it may just be around the corner.

Here's another gem from the great Tony:
My whole life changed in just one day— the day I determined not just what I’d like to have in my life or what I wanted to become, but when I decided who and what I was committed to having and being in my life. - Tony Robbins I love that quote ! Don't plant a tree and dig it up every few days to see if it has grown.

No need for that. Learn from someone who is successful.
Understand good things take time. Get a solid foundation and then…
- one day...: You are FREE...

#4 - Reverse is the new Black Another biggie…
How do most people start a business?
By creating a product that they hope will sell.
They spend a lot of time creating and even building a website, getting everything ready in great detail.
Then - finally - they open for business and now suddenly try to figure out who their customers are and how to reach them (aka marketing strategies).
They never tested whether there was actually a need or interest for the product
- they just went for it and hoped for the best.

Is it surprising that most new businesses fail...?
"Hoping for the best" is like playing the lottery - remember the
"Slot Machine Approach"...?
If you have to rely on hope and luck, you are already doomed.
Instead... Smart entrepreneurs "REVERSE ENGINEER" !
They first find a need, a void to fill, something people really need and/or want.
Then they validate and make sure it is really needed and also not oversaturated. While doing the above, they also learn who their ideal customer is and where they hang out => how they can reach them (= marketing strategy).

Only then - with the whole plan laid out and in place - do they start creating the product. Yup…
Totally different approach. And much more sensical, wouldn't you say...?
So... Reverse engineer, baby... :) Pay attention to what people care about, and reverse engineer it. - Gary Vaynerchuck
#5 - The Wow Factor Now... on to the "Wow" Factor…

And it's not what you think - at least not in this chapter... :) I'm talking about your "WHY". Yes - I said it.
The infamous "WHY": I'm not, however, talking about a vision board (although they are great) or the Ferrari you will buy (I love sports cars).

Nor are we talking about vague concepts like "freedom", "I want to help people" or  "I want to change the world" - though they are all awesome and wonderful.

The problem with the above is that they are not specific and they will leave you empty once you reach your goal. The "Void" Tim Ferriss refers to in the "4-hour Work Week".
Yes, you should enjoy life and all the amazing things you can now afford.
Vision boards are awesome and incredibly powerful - use them !
But there is one additional dimension that is usually forgotten, that will change everything - and - keep you grounded: YOUR CAUSE !

A special cause you care deeply about. (or several) Bigger than yourself - and real. Maybe it's abused women and children, maybe the homeless, the environment, animals - you name it. Everyone cares about something and the deeper you care, the richer your life becomes.

Caring deeply about something bigger than yourself will bring a whole new dimension into your life and transform you as a person.
You won't suffer the emptiness and depression that successful people often feel once they reach all their goals. Once they have "everything".

Lying on the beach all day gets boring pretty quickly.
While enjoying your life and all the amazing things, you can now finally do - and, yes, absolutely enjoy them, by all means! - you will feel all the richer and more fulfilled if you can now also put time and money into a cause you care deeply about.
There is nothing like it.

No fulfillment comes even close, except maybe raising your children (and that is certainly a cause... :) So often I see people become successful - amazingly successful - but then lose themselves in wanting more and more. Growing yet another business, yet another marketing hack, it never seems to end.
Or they become bored and depressed.

Somehow I doubt that at the end of our journey, we will look back and cherish all the money we made or the successes we had. But rather, how fully we lived each moment, how present we were when it happened and how connected we were with those around us, and the world as a whole. "
It seems the line between"fulfillment"s and obsession is quickly crossed and rarely noticed by those who cross it." On that note…

#6 - The FF Formula ...and we are almost done, I promise... :) Let's look at the "Financial Freedom Formula" since freedom is the whole purpose of passive income: 3 Points - you'll love them:
#1 - What is Passive Income ?
Basically: Money on Autopilot You've heard about "earning while you sleep" and you know about rental properties, royalties and some financial investments.
But what else...? Rental properties are "income producing assets".

Once acquired and cultivated, they keep producing money without constant effort from you, aside from maintenance, turn over, etc.
Royalties work in a similar way - though a lot more hands off - and publishing is one of the blueprints in this book. In all cases, you are first building an asset that has the potential to eventually be put on autopilot.

It usually takes considerable time and effort to build, but once created, you can sit back and let it produce income every month. There will be the occasional maintenance and upkeep - with some blueprints more than with others - but you are mostly free. That's for starters.

#2 - The 3 Steps to building an income producing asset:
(write this one down + keep it handy)
STEP 1: Create the asset
STEP 2: Develop replicable Systems to run & scale the asset
STEP 3: Automate by either outsourcing or automated funnels (more on that in the blueprints) Those are the 3 pillars that every passive income blueprint is built on:
Creation - Systems - Automation That's it.

#3 - The Financial Freedom Formula First of all... Financial freedom does not mean you have to be a millionaire - though you certainly can. Financial freedom means having enough money coming in every month to live well and not have to worry, chase discounts or live in a shoe box.

What is that number for you ?
Pick one now and write it down, you can always adjust later. Let's choose a monthly number since that's easier to gauge. Let's say you picked $3,000. That's conservative, but let's start small: $3,000 per month means: $100 per day On average. Doesn't sound so crazy anymore, does it ?
Now you can focus and plan:

How many products do you need to sell per day to make $100 ?
While it might take some time to generate that number consistently, it's a lot easier to hit a goal when you know what you are aiming for.
And break it down into smaller parts. Let's go wild and look at 10K: $10,000 would be ca. $335 per day.
Also not entirely crazy once you look at it in this way.
Getting to that first goal of $100 per day (or whatever number you set) - is the biggest milestone! Once you can do that and have systems in place to replicate at will, you can start scaling up, which is a lot easier.

So try to hit your daily target number first. Take your time, be patient and keep at it until you hit that number. First, once. Then, twice. Then more regularly. And then daily - or more. Once you do, the hardest part is done and you will enjoy the rest a lot more. Cool...? Then here's the final FAST TRACK FACTOR:

#7 - DO-IT! Yup.
Start. Take action.
GO FOR IT!! That's it. Short chapter... :) ********** You made it.
You rocked through the 7 FAST TRACK Factors and a first Sassy Congrats to YOU! !
Now let's have fun and dive into some awesome blueprint bonanza !
Tip: I recommend not reading all 23 blueprints at once as it is a LOT....of information and you'll enjoy this book a lot more if you don't go into overload.

Just sayin'... All the resources mentioned throughout this book are listed together at:
Now, let's rock! Quickie Disclaimer:
A few times throughout this book you will see a (*) next to a resource
I recommend. In that case, I get paid a small referral fee if you use that link and buy. Don't freak out... :)
This is called "Affiliate Marketing" and one of the powerhouse passive income blueprints in this book.

You definitely want to incorporate affiliate marketing in whatever you do, because it is literally leaving money on the table if you don't.
What about bias? In case you are ready to throw this book away now... :)
Don't. Chill.
1) You can totally avoid the links and go to the websites directly.

I won't get paid and I will never know. Totally cool.
2) I select by quality, not by whether I get paid and most resources will not come with an (*) even though I could have easily found alternatives that pay me.
3) When I first started, I was overwhelmed by all the options and always appreciated when an expert I trusted shared the resources they use (usually, with an affiliate link).

Which is what I'm doing here. If you like this book and want to support the effort to keep it as low priced as it currently is, then using my links will be appreciated, but it's totally cool if you don't. Really. So... With that out of the way: Let's strap in... :) 23 Passive Income Blueprints

#1 - Video Magic ! Let's start with a fun one:
Video ! Stock footage to be exact. Doesn't sound too sexy or fun, but hear me out, because this is an easy one to start and doesn't require any start up funding. In fact, you can start with your smartphone camera.
Ready ?

What is stock footage and how does it work ?
Stock footage means: short video clips - usually just a few seconds - featuring every day scenes that can be inserted into commercial videos.
They are usually used as fillers in larger productions: - Commercials or commercial videos for companies - TV Shows (remember that intro from
"House of Cards"?) - Explainer videos - YouTubers and many more.

Rather than me talking about it, just have a quick look here and you will know what I mean: Royalty Free Stock Footage Mostly "normal", every day scenes, right ?
And super short. Stock footage is not meant to be an artistic expression. It's used to fill a commercial need and often portrays a specific situation, emotion, profession, object or location.

Here is the best part:
These short little clips can make between $20-200 PER license purchase! - and you can sell unlimited licenses. Yup - that's right !
You can even shoot them with a good smartphone camera to start with.

Most smartphones come with excellent HD cameras, the newest versions even with 4K (iPhone X), which has an even bigger payout.
Why videos and not photos ?
Because videos are paid much better - photos barely bring a pittance - and there is less competition, especially, once you add 4K, drones and other specialties.  Even better: there is an automation platform that makes the tedious parts of uploading and optimizing large amounts of footage a lot less time consuming! Sound good so far ?

BUT.... I'm not a videographer and I don't have an expensive camera! ... you might say. And that's not a problem, you don't have to be !
We are talking about "stock footage", not cinematic master pieces.
You still need good videography skills, especially good lighting and editing, but those can be learned quite easily and I'll give you a few resources at the end.

How does it work then ?
You upload your footage to platforms like Shutterstock, pond5 or Adobe Stock. Customers can then buy a license to use your footage in any possible way.
This is called "Royalty free" and means you still own the footage and can use it again and again.

It also means that all parts have to be cleared for "commercial use", meaning no logos, trademarks, copyrighted content (incl. trademarked landmarks).
If you include people, then they need to sign a "model release".
Easily done with a phone app called Easy Release.

There is a way to sell footage with people and trademarks called "Editorial".
In that case, the content is considered "newsworthy" and "in the public interest", but cannot be used in advertisements.

What to shoot ?
You did read the 7 FAST TRACK FACTORS, right...?
Then you know what always comes first:
Market Research. Terribly boring word, but super helpful! - (trust me, you will love 'R' once she starts making you money, so never ignore her...)
You want to see what's currently selling well, what customers are willing to spend money on. That's easily done by looking at the "popular" and "top selling" listings on the major stock sites.

Browse around, watch a lot of these little clips and get a feel for your market. What types of content and topics are currently selling well and how do they film?  Get some ideas and then start creating something similar.

Typical stock footage themes are: - Seasons/holidays - News - New tech releases - Work related videos (factory workers, office scenes) - Emotions - Professions/shops - Life events (weddings, Bar Mitzvahs, birthdays, etc.)

While these may seem generic, you will notice that the top selling videos still have a very authentic feel to them and that's important. They have something unique.
They are not just cookie-cutter generic, even though the theme is generic.
Watch a lot of the top sellers, so you fine tune your senses and notice what makes them different and how they do it.

This will help you greatly in your own videos, and it takes a little practice.
You will also notice how well paid a little 12 sec. clip can be…
Getting excited...?

The fun thing is: You can shoot a whole sequence of several minutes and then break it up into little clips - each with its own listing and price! It's the same scene, same object, same time input, but by giving customers a variety of angles and viewpoints, you have a higher chance of selling at least one - while not spending any extra time on production.

SO cool! What are the Upload Requirements ?
Here are the most important factors: - No audio - 5-59 secs per clip - Already color adjusted - One continuous clip, not multiple angles

The following are the most popular footage options and can bring in significantly higher rates (though you certainly don't need to start there): - 4K (vs. 1080 HD) - also less competition - Time Lapses - Slow Motion - Drones -
360 To use drones, you need to complete an official course and become a licensed drone operator - at least in the US.

Wherever you travel, first check drone laws in that country, because some don't allow drones at all or only with certain restrictions. Uploading to Stock Sites:
When you first start submitting to stock sites, you might get a few rejections.
Not the end of the world. You just need to improve your video chops.

Doesn't require going to film school or getting a college degree, but you need to shoot professional quality, know how to light properly, some editing and video & camera basics. The cool part: It doesn't have to take months and years before you can monetize. You can learn a lot in a few weeks and I'm including a few resources below to get your film chops poppin' quickly.

Keep watching stock footage on the major sites.
The more you do, the better you become at spotting quality and also flaws that could be improved. Make sense ?
How to market ? need to be found! - Meaning, when customers search a certain topic or theme on the stock platforms, your footage needs to show up at the top.
Easy enough, right... :)
The good news: it's not luck !
You need to optimize your listing for "SEO" (= search engine optimization).
This concept will come up in many of the blueprints, whenever a platform functions as a "search engine".

"Search engine" means: users enter search terms (="keywords") into the
search bar to find products. Think Amazon, Google, YouTube, etc. Same with Shutterstock and co. The principles are similar on all platforms: mainly, to include the main keyword in the beginning of the title and more relevant keywords - or "themes" - spread throughout title and description.

That way the search engine "bots" (yes, little bots, not humans) who crawl the platforms 24/7 and index each listing, can decide who to rank where, so customers get shown the most relevant listings. In other words: Keywords are signals to the algorithm bots. The language they can understand.

Automation If that sounds overwhelming and time consuming, especially with large bulks of footage, then I have even better news! Last year, a platform named Blackbox came out making this stock video blueprint so much less time consuming.
With Blackbox, you upload your content only once.

You fill out descriptions and keywords and then Blackbox distributes your footage
to the major platforms rather than you having to do it one by one.
They collect payment, deduct a small fee and deposit directly into your
Paypal account. Not only that:

Their platform allows you to partner with so-called "Curators": super cool people who will trim your footage, and then upload and optimize your listing
for SEO.  Totally amazing! You don't even have to pay them. Instead, you share a percentage of your sales - 20-30% for example - which gets them all the more motivated to do a good job.

Blackbox takes care of paying everyone accordingly, so even that becomes easy !
You can also partner with "models". Not fashion models... :)
=> any person in a commercial video is called a "model".

For example, spend a few hours or a full day with a friend who is a dancer or an athlete (or whatever else cool stuff they do). Shoot a lot of great footage and then split the profits with them - while blackbox takes care of the deets
(= paying everyone). Cool, right...?
So... That's pretty much it - an overview of this very fun blueprint.
An easy way to add an additional passive income stream - with no upfront money required! You can shoot wherever you are: while waiting somewhere, hiking, shopping, having a coffee…

Anything can potentially be used for stock footage, and you can often combine
it with something  you are already doing. ********** Jeven Dovey is a YouTuber and professional filmmaker who has mastered this blueprint and made it his main income source while traveling the world.

To be clear and also manage your expectations:
Not many people succeed in making a full time income with this blueprint though it's certainly possible. Jeven is one of the few that do, so I highly recommend you learn from him.

He has an excellent, short course that shows you in detail all the steps,
including - over the shoulder - how to edit and finalize videos before you upload
them (even if you are a total beginner). Also, how to avoid rejection and locating marketable trends easily.

You can check it out HERE(*) If you are brand new to videography, his Film Creator School (*) is launching very soon (currently still free) and can quickly get you up to speed. In the meantime, these are few excellent YouTube channels to learn from: Peter McKinnon DSLR Video Shooter Chris Hau Jeven Dovey Google Billboards !

This one uses SEO and, yes, "Billboard" will make sense in a moment... :)
We are staying with the video theme, but it's totally different! (still beginner friendly though, no worries) Let's do it !

First some basics, bear with me: SEO stands for "Search Engine Optimization", a strategy we will see numerous times throughout this book.
Search engines are platforms like Google, YouTube, Amazon, Etsy, and many more. Users enter search terms (= "keywords") to find what they are looking for.

Each platform has an algorithm that determines what websites (Google), videos (YouTube) or product listings (Amazon) show up first (="search results").
Those top results get by far the most traffic - and often sales - which is why SEO is such a coveted and competitive skill.

If SEO is completely new to you, I recommend reading my quick, little beginner guide, to get you up-to-speed. Regardless of what blueprint you end up using, you need to understand the principles of SEO. It will come up all the time and you need to understand how it works.

In this chapter, we'll talk about SEO for Google, and in particular, "Local SEO". Meaning search results within specific locations or regions.
Why ?
Because SEO is complex and highly competitive !
To get traction as a beginner you need to focus on areas that the top guns will not hang out in, because they wouldn't earn 10-20K per month as a retainer.

Yes ! - That's how much some SEOs earn per client, per month in highly competitive locations (New York/LA, etc.) and niches
(construction, plastic surgeons).
Where ranking #1 in Google can increase a client's revenue by hundreds of thousands of dollars - which is why they gladly pay top dollars to any SEO
who can get them there !

Even a beginner SEO can start with a $500 monthly retainer (per client) and it doesn't have to be a lot of work. While client SEO can also largely be automated after a while and would therefore qualify as a passive income blueprint - in this book, we'll go after something even easier and focus on two Local SEO Blueprints of a different kind:

#1 - Rank & Rent #2 - Pay-per-Call Both using videos, rather than websites, because ranking local YouTube videos is quick and easy - sometimes within minutes - vs. the time and effort it takes to rank a website
(though we'll quickly touch on that as well).

When I say "local", I mean smaller regions and towns = areas with little SEO competition. Where ideally, you are the only one who knows anything about SEO. Find markets like that - and there are plenty both in the US and internationally - focus on high end niches where a single client can make the company at least $3,000 - and you can build yourself a comfy passive income cushion. And no, you don't need to live in those locations.
It's the internet, y'all! What are high end niches ?

- Luxury landscaping (anything "luxury" really) - Construction - Surgeons & dentists - Attorneys to name a few. The above are already very overused by SEOs, so only serve as examples. Instead, you want to dig deeper and go for more obscure sub niches that are still mostly untouched by other SEOs.

Construction and contractors, for example, have so many different sub niches and specialized fields. Find those - and you can strike gold.
For example: - Are there special events in a location ?

If yes: what services and contractors will service that event every year ?
- Are there weather related issues and damages each year
(fires, hurricanes, floods, etc.) ?
What services and contractors are in high demand in those situations ?
- What specialized construction/contractor
services are needed for most houses ?
The more specialized, the more expensive they usually are - and they all need leads. Think outside the box.

Also, when you check their websites:
Do they list their pricing ?
- If not, they are usually expensive and will be more motivated to rent a monthly "billboard", because even 1-2 extra clients will generate them way more than your monthly rental fee.
How do you gauge low SEO competition ?
Simple, ask Google. To see which local markets can easily be dominated, search for: [high end NICHE] + small city/rural region and check:
Who is in the top spots on page 1 and how easily can you outrank them ?
How do you know ?
Here is goes: - Are there any videos on page.1?
If, yes, you might move on (we are looking for "no" competition)
- Are there mostly social profiles and directories on page.1, like Yelp,
Yahoo, Facebook, etc. ?
In that case, it will be very easy to rank => you found a winner - Are there lots of other business websites on page.1 ?

If yes, you may still be good, but you want to check:
- Are their listings "optimized" ?
Meaning, do they feature the keyword you are trying to rank for in the title,
url and description ?
If yes, move on, because it means other SEOs are already in that market. Doesn't mean you can't outrank them, but we are going for low hanging'n easy.

This completes: => STEP 1 - Find local high end niches with no SEO competition. Now let's look at each blueprint and see how they work:


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