2 Book Bundle: About Marketing for Dummies
Touch The PIC for Full Book Beautiful Woman Beauty store Understanding Consumers Today and What Matters Most IN THIS CHAPTER Fighting through consumer distraction Marketing to different generations Building trust Creating great customer experiences. Having fun with guerilla marketing There’s never been a more exciting time to be in business, especially in marketing. With all the communications channels and technology available today, you can truly learn about and communicate with customers one to one while marketing to millions. You can know with certainty how customers spend their leisure time, what media channels they use and how often they use them, what their interests are, their brand attitudes, shopping patterns, preferences, likes and dislikes, and what their precise value is to you over their lifetime of purchasing. With all this knowledge, you can determine when and what they’re likely to buy, how much and how often, and you can communicate specifi