10 SEO Marketing Strategies "Proven"
Why is SEO Important for Generating
Traffic to Your Website?
The competitive market of today has alone made search engine optimization even more important than it ever has been in the past.
Hundreds of millions of people use the internet every day to search for solutions to challenges they face and answers to their questions. Search engine optimization will help your website grow by directing people to it. Here are the four biggest reasons for why ?
SEO is important for generating traffic to your website:
-Most search engines, including Google, only choose one of the five or ten highest suggestions on the results page;
SEO can help make sure your website is high enough on this ranking ..
SEO will enhance the experience for your visitors
SEO is necessary for promoting your website on social networks, because people
who find it via Google will then promote it on social networks such as
Facebook and Twitter
who find it via Google will then promote it on social networks such as
Facebook and Twitter
-A website that is search optimized will always have more traffic (and potential customers) than one that is not optimized, meaning
SEO can put you ahead of your competitors Many beginners to search engine optimization believe that
SEO is a completely static process.
The reality is that it is a constantly developing process that is divided into two primary stages: On-site SEO and off-site SEO.
On-site SEO is a set of rules that you can use on your site to make it more friendly to search engines, while off-site SEO is how you promote your website so that it ranks higher in Google’s search engine.
ON-SITE SEO The on-site SEO stage means that you must make certain tweaks to your website that will increase the chances of it ranking higher on search engines. Here are some examples of tweaks you can make
(we’ll talk about each of these things in greater detail later in this book, but this will serve as an overview for now): · Page Title o
The title of your page is a very important aspect of SEO.
Every page on your website needs to have a very unique page title that clearly states what the page content is going to be and helps a visitor understand that that particular page is about. · Description o Also known as meta tag, the page description is also important. Google, along with many other search engines, provide users with a short summary of what that page is about.
Sometimes, Google will use a snippet of the description that you have written to display to users who see the link to your site on the search engine. In order for Google to use as much of your description as possible, you will want to keep it very short (around 140 to 160 characters) while making sure that it fully describes what your website is about.
Include at least one SEO keyword in your description, but don’t include the title of your website. ·
You should never publish on your website without first formatting the text.
Write your text in short paragraphs with a smaller sized font that is easy to read, and use italics, underlines, and bolds in strategic places where the attention of the user needs to be drawn.
Off-site SEO is the stage of SEO where you promote your website on the search engine.
This goes beyond simply making tweaks to your site itself and will involve the process of link building, which we will discuss in greater detail later in this book. What you need to know for now is that search engines are always trying to find the most important or the most popular websites on the web.
One of the best factors to determine what the most important websites are is what is referred to as an incoming link.
An incoming link is basically a signal of trust that can hugely impact how well you rank in the search engine.
They can help you positively if the links come from well trusted or popular website,
but they can also lower your ranking if they are paid or come from article directories.
The part of SEO that people are most familiar with, generally speaking, is researching keywords.
There’s good reason for this, because keyword research is easily the most important component of SEO.
It will be impossible for you to even think about beginning an SEO campaign unless if you have first researched what keywords and phrases you will target.
Ranking the most popular keywords is what can single handedly determine whether your SEO campaign is successful or not.
It all comes down to the words that an internet user types into their search box. Ranking for those keywords that people search for is what will make or break your blog or website.
This means you have to research which keywords are popular and in demand.
In the process, you will not only learn which words and phrases are popular, but you will also learn a lot more about your visitors and even your customers.
(if you sell products or have affiliate links on your website for example)
Remember that SEO is not just about getting people to visit your site.
It’s about getting the right people to visit your website.
Keyword research is what will allow you to reach out to the right people.
You can adequately respond to changes in the open marketplace, you can provide the content, services, or products that people are demanding, and you can fill your website with the right keywords and phrases that will draw them in to begin with.
HOW TO TELL IF A KEYWORD IS VALUABLE:
Think of keywords as currency.
The keywords that people are searching for repeatedly in Google’ search engine are the most valuable forms of this currency.
When you fill up your website with those popular keywords, people visit your website and are then more likely to click your affiliate links or buy your products or services. This is why it’s absolutely fair to think of keywords as being currency.
The problem, however, is knowing which of those keywords are more valuable.
You can’t just guess based on instinct which keywords are more popular.
You have to know where to look so you can see exactly what people are typing into their search engines. The best sources to find popular keywords are going to be on keyword research tools and webmasters.
Examples of these sources include the following: -
- Google Trends - Google AdWords - Moz Keyword Explorer - Wordtracker Keyword Demand Go to any one of these websites and they will tell you which keywords are the most popular ones being typed into search engines.
You can even narrow your selections to a specific niche or topic and then look at the most popular keywords within that niche or topic.
You’ll also be able to look at additional information concerning those popular keywords, such as the estimated click through rate of that keyword, the potential it has for ranking, additional keywords that are related to it that you can try as well, and monthly search volume data.
Making Your Site User Friendly:
Making your site user friendly and simple to navigate is important because once someone actually visits your site, they can decide to leave right then and there if your website is confusing, has broken links, or simply isn’t easy to navigate.
Integrating popular keywords into your website can bring people in, but an un-user friendly set up can turn them away in an instant.
In this chapter, we’re going to talk about some steps you can take to make your website as user friendly as possible: ·
Get Rid of Pop Up Ads - Pop up ads are annoying, plain and simple.
Have you ever visited a website only to click away because of all the ads?
Of course you have.
This is why you want to keep pop up ads to a minimum, if not get rid of them entirely. · Make Your Ads Mobile Friendly - It could be that you have to have ads on your website because you rely on them to make money.
If you do have to rely on ads in this manner, it’s imperative that you make them mobile friendly. More searches are done with mobile devices than with desktops or laptops now, meaning your ads have to be mobile friendly and not take up the entire screen on a mobile device.
Have an Easy to Find Menu:
- A menu is also important for a mobile device so that people can more easily navigate your website and click right where they need to go.
Make sure that your drop down menu is incredibly easy to find and click on a mobile device.
Don’t Have a ‘Sign Up Now’ Intro Page
- Many websites will have an intro page, or at least a page that shows up before the user can visit the main website, where an offer is made to the user to subscribe to the website with their email address.
While you should definitely have a subscription page on your website, make it an option in the drop down menu rather than making it the first page the visitor sees.
If you do, it makes it feel as if you are working too hard to get their subscription.
If they want to subscribe to your website, they’ll find the subscription page and subscribe themselves.
Make the Text Easy to Read:
This means two things:
It means setting black text against a white background
(or another set up that is easy to read), and it also means writing in a font that is large enough and clear enough for anyone to read.
Have a darker font against a lighter background,
(this is why black against white is so widely used) and shoot for a font that anyone can recognize, such as Times New Roman, Georgia, Cambria, Calibri, and so on.
META TAGS/META DESCRIPTIONS The meta tag, also known as the meta description, is what shows up right under the page title in search engines.
In recent years, meta tags have had less and less to do with actually optimizing your site in search rankings and more to do with persuading people to actually visit your site when they see it show up on the search engine.
Your meta tag needs to accomplish several things, including:
- Clearly inform the user what they can expect to see on your page.
Include a call to action to actually persuade the user to actually want to click the
link to your page instead of simply scrolling on.
-Include your keywords and phrases, but do in a natural way that doesn’t feel forced Keep in mind that you will have lots of competition with your title tags and meta tags. All of your competing websites are also going to have their own title and meta tags and will be integrating SEO phrases into them as well.
You can outwit your competitors, however, by selecting eight keywords or short phrases and then substitute them for the page names on your website or your product names, and then come up with different combinations.
This will be one of the best things you can do to get your page to rank higher in Google’s search engine, while also persuading people to click your site.
Many changed has been done to the Original copy, to ensure the Copyright.
Good Article to have Useful Ideas about SEO Marketing. Great as first step.
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